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      December 12, 2018

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Reeds Jewelers vs Jewelry

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Reeds Jewelers and Jewelry.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2018

Jewelry Store Reviews

4 stars
Reeds Jewelers

REEDS JEWELERS Visit Site

When you shop for jewelry, buying from an established business can lend a sense of familiarity and peace of mind to your purchase. Reeds Jewelers was founded in 1946 in North Carolina and is still a family-run business that seeks "to make every customer feel like family" whether they shop at one of their retail locations in 13 states or through their online storefront.

Reeds has an excellent selection of jewelry across a broad variety of styles, designers and brands. You'll find an ample inventory of rings, earrings, necklaces, bracelets, and watches across every end of the price spectrum. In the Rings department alone, you can buy a $36,000 Forevermark diamond solitaire measuring 3ct, an Alex and Ani ring for under $20, or over 2,000 other ring designs.

The collections sold by this jewelry store intrigued us too. Alternative Metals, ASPCA Tender Voices, Disney, and TV& Movies were categories we didn't find with many other retailers. We also liked Reeds' selection of less-traditional jewelry pieces and accessories, like gifts for children, cufflinks and keychains, and even home accents.

On the other hand, Reeds may come up a little short if you're specifically looking for diamonds. Comparing their inventory with competitors', Reeds' stones tend to be lower quality for higher prices.

If you'd like to save $25 on a purchase of $150+, look for the pop-up offering that discount for signing up for Reeds' email newsletter; it says, "join the Reeds Jewelers family", but don't worry. You're only signing up for emails, not for an account! We found several other discount offers by clicking on the Customer Care link and then on the Promotions subheading: $50 off $250+ and $100 off $700+. Finally, Reeds will save you extra money with free shipping on every order with no minimum purchase.

Reeds' return policy is standard among most reputable jewelry stores: 30 days from the delivery date and in unused condition. Because they do have brick-and-mortar locations, many of their items can be returned to a local store if you happen to live nearby.

We were very pleased to see that Reeds' reviews as an online retailer were strong: not every jewelry store can maintain a positive retail and web presence, but this one seems to be doing it right. Although there were a few customer complaints, Reeds' customer service representatives took the time to respond to each one in a pleasant and helpful manner.

For all of these reasons, we recommend Reeds as a jewelry store that is worth your consideration for your next purchase.

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3.5 stars
Jewelry

JEWELRY Visit Site

Owned by Warren Buffett's The Richline Group and proudly declaring itself as "the largest jewelry manufacturer in the world", Jewelry has been offering "best of web pricing" on thousands of items for more than 15 years.

Unlike the majority of the jewelry stores we've shopped, Jewelry takes a very low-key approach to sales. When you first visit the site, you'll only see a few featured jewelry items to pique your curiosity, not row after row of images trying to get you to click. Already know what you're looking for? You'll probably need to click on the somewhat vaguely-named heading of Jewelry; most other jewelry stores break that heading out into categories. Why not this one? Because Jewelry has a unique focus on designers and collections.

Some of the renowned designers whose work is featured on Jewelry are:

  • Van Kempen
  • Sajen
  • Cristina Sabatini
  • Honora
  • Crysalis
  • Zoccai 925
  • Kabana
  • American West

Jewelry also offers a Collections page; you may find something whimsical like Star Wars or sparkly like Crystaluxe. You may enjoy browsing the New Arrivals and Deals headings, depending on whether you'd like to see what's trending or what's on sale.

For the typical shopper, it's the Jewelry page that gets the most attention. You can select specific categories from the drop-down, such as necklaces, rings, and earrings, or specific metal types like gold or silver. Shopping by price range is also available - especially helpful if you're shopping on a budget and don't know quite what you want to get that special someone. If you're looking for something on the spendier side, you can click on the "$500+" category under the Jewelry heading. When we shopped at this store, the most expensive item they carried was a 4 Ct diamond bracelet for $2,381, though the original price was shown as almost $12,000!

Also, unlike many online jewelry stores, this retailer doesn't have a huge focus on engagement and wedding rings. They do offer them, but you'll have to do a little more clicking to get there. (Hint: click on Jewelry, then on Rings when you get the dropdown. You'll then need to hunt down the tiny "Filter By" towards the right side of the page. From there, you can click on wedding/anniversary or engagement, whichever you need.)

Jewelry keeps pace with the competition by offering free shipping on all orders, and with a 30-day return policy as long as the jewelry is in original, unused condition with all packaging and tags.

Unsurprisingly, Jewelry's customer feedback is also so low-key as to be almost unnoticeable. There were no testimonials on the website, practically no reviews anywhere else online, and a solid, reputable "A" grade with the Better Business Bureau. Maybe Jewelry just doesn't like to brag?

At the end of the day, though, being backed by such a large conglomerate as Berkshire Hathaway is nothing to easily dismiss, especially with a great reputation with the BBB. We think that Jewelry is a good choice for shoppers who want something unique and perhaps a little colorful, though not necessarily the best for couples waiting to say "I do" because of their limited focus on engagement and wedding rings and sets.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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