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      July 8, 2020

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  1. Helzberg Diamonds
  2. Super Jeweler
  3. Jared
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  5. Szul
  6. Jewelry
  7. Kay Jewelers
  8. Jewelry Television
  9. True Facet
  10. Netaya
  11. Diamonds International
  12. Palm Beach Jewelry
  13. Jeulia

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Super Jeweler vs Jewelry Television

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Super Jeweler and Jewelry Television.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2020

Jewelry Store Reviews

4.5 stars
Super Jeweler

SUPER JEWELER

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When you first visit the Super Jeweler site, you might be overwhelmed by the layout. You'll see flashing boxes, scrolling tickers, and jewelry shown with three different prices (list, Super Jeweler price, special or deal price). Don't click away or you'll miss some of the web's best-priced jewelry.

Free shipping - everywhere

Super Jeweler is the only retailer we found with free shipping to every continent. Within the US, orders under $479 ship via DHL Smart Mail, up to $5,000 goes by USPS Priority, and orders over $5,000 get free express next-day delivery. Want extra savings? Keep an eye on the site; when we visited, there was a coupon code advertising a 10% discount on any order.

Consistently low prices

Super Jeweler's everyday prices are almost always lower than or the same as the most competitive jewelry stores online. And, the online shopping experience is better than most. When you select the category you want, you can easily sort through your options visually, and/or narrow down your results by metal, karats, ring size availability, price, gemstone, clarity, and much more. You'll definitely want to use those sorting options; in rings alone, Super Jeweler has more than 5,800 to choose from!

The only jewelry category where Super Jeweler doesn't keep pace with the competition is in watches and other accessory-type items. Super Jeweler only carries rings, earrings, bracelets, and necklaces.

Best Jewelry Stores

Easy to reach customer service

Shoppers will appreciate Super Jeweler's availability: not only do they have agents available from 7am-7pm (Eastern) Monday through Friday and from 9a-6p on Saturdays, but their online live chat is accessible 24/7 - for those middle-of-the night "I forgot my anniversary is next week" panic attacks, perhaps.

Limited Lifetime Guarantee

And, customers who are using Super Jeweler for fine jewelry purchases are happy to find out that their items are protected by a Limited Lifetime Guarantee, which covers all products with diamonds and/or gemstones. This guarantee covers any side stone lost during the lifetime of either the purchaser or recipient, and any center gemstone or diamond lost in the first year of ownership. That's a great perk not offered by most jewelry stores.

Super Jeweler also exceeds expectations with their return policy. Their competitors usually accept returns within 30 days of receipt; Super Jeweler allows returns within 60 days of the shipment date as long as the items are in original condition.

High customer reviews

How does Super Jeweler perform in actual customer reviews? Not surprisingly, the scrolling ticker-style reviews all showed 5-stars and glowing comments. When we looked at third-party review sites, though, we found a few less-than-perfect reviews. However, Super Jeweler had an average of 4.5 out of 5 stars in nearly 13,000 reviews within the last 12 months. Super Jeweler does get bonus points for having an "A+" rating with the BBB to go along with their other customer feedback.

We found lots of good reasons to shop at Super Jeweler and think you will too.

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3.5 stars
Jewelry Television

JEWELRY TELEVISION

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Whether you're looking for costume pieces or a high-quality diamond, you're likely to find it at Jewelry Television. For almost 25 years, JTV has been on the air, selling jewelry to eager customers around the clock. And yes, when you visit their website, you will see a scrolling ticker of their most recently-aired rings, watches, earrings, and more.

User-friendly website

You can also shop JTV's user-friendly website to easily find what you're looking for, even if you didn't see it on their broadcast. Most items will be found in the drop-down under the Jewelry heading at the top of the page. Once you've narrowed down the category you want, use the left-hand options to narrow down your search by price, gemstone, metal type, and much more.

Pleasantly surprised

We were pleasantly surprised by JTV's selection. We expected the site to have nothing but inexpensive imitation gemstones, but we were able to find higher-end options. For example, there were 8 bridal sets with genuine diamonds (.50 ctw to 1.00 ctw); we also found a number of loose diamonds and other genuine stones under the Gemstones heading at the top of the site.

Prices at Jewelry Television are competitive with other stores. Most items ship for free or for a flat fee of $2.99, and each product is clearly marked with the shipping cost. Keep an eye out for extra savings: when we used the JTV site, we got a pop-up offer of a $10 discount on an order of $49+ if we signed up for their email newsletter.

Reasonable return policy

JTV has a reasonable return policy: if you are not completely satisfied, you can return your jewelry in original condition within 30 days of delivery for an exchange or return. At the retailer's discretion, returns may be accepted within 31-90 days after delivery while being subject to a 25% restocking fee. We found several customer reviews that described the return process as easy.

Customers satisfied

Customers have great things to say about the shopping experience and the quality of the jewelry they purchased through JTV. With more than 18,000 reviews, this jewelry store has an average of 4.7 out of 5 stars; this reputation is backed by an "A+" rating as an accredited merchant with the Better Business Bureau.

Jewelry Television, despite the slightly less-than-glamorous name, is a good choice for a variety of jewelry styles and price points. And, their customer service is reputable and responsive, should you have any reason to make a return.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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