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      April 19, 2019

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Szul vs Ice

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Szul and Ice.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2019

Jewelry Store Reviews

3.5 stars
Szul

SZUL Visit Site

Szul is an online-only jewelry store with offices located in the heart of the Diamond District in New York City. This allows them to offer lower prices compared with traditional brick-and-mortar stores while still getting high-quality gemstones, rings, bracelets, and other jewelry for their customers.

This retailer has a decent selection ranging from earrings, necklaces and bracelets to engagement rings, wedding sets, and anniversary rings. Their inventory comes up a little short when it comes to men; there were no watches, cufflinks, or even bracelets/necklaces geared towards that market, only gold wedding bands and diamond rings.

If you are in search of the perfect engagement ring, Szul can help. You can start by browsing through nearly 1,000 designs - or, if you want something truly unique, you can create your own by choosing the exact diamond, ring setting and style. Szul has an inventory of thousands of GIA- and EGL-certified diamonds. Use the streamlined search tool to select the ideal diamond by shape, price range, size, even color/clarity/cut grades. Alternately, you can start by choosing the setting - yellow gold, white gold, or platinum, and classic, side stone or bridal set style - and then select a diamond to match.

Not looking for a wedding ring? No problem - Szul also offers traditional jewelry like gold hoop earrings and pearl pendants. Use the drop-down options at the top of the page to find the category you're thinking of, and then sort the available choices using the filtering tools on the side of the page. Overall, we found Szul's pricing to be competitive with other online jewelry stores'.

Would you like to save money? (Who wouldn't!) We got a pop-up offering a 10% discount if we entered our email address; this discount did not apply to any purchases of Certified Loose Diamonds. Szul also stays affordable by offering free ground shipping on every purchase, along with free gift packaging.

If, for any reason, you are unhappy with your Szul purchase, you can return your item within 30 days of purchase; be aware that unless you obtain a Return Merchandise Authorization number and write it on your return label, you may be subject to a restocking fee. Certified Loose Diamonds have to be returned within 15 days of delivery and with the original grading certificate as well; otherwise, you'll be on the hook for a certification replacement fee of up to $500.

Szul customers are usually happy with what they purchase and with the overall shopping experience. And, an "A+" rating with the Better Business Bureau shows that this jewelry store is doing an excellent job of meeting customer expectations and resolving any issues. But, we did find several reviews that complained that the items received weren't accurately represented by the photos on the Szul website, that packaging was sometimes subpar, and that some items lost stones within a few months of being worn. Considering that Szul's wear-and-tear repair guarantee only extends 60 days past the purchase date, that could be a problem for some shoppers.

One other slight issue we encountered that was also an issue mentioned in customer reviews came up during payment. When we created our new customer account, rather than signing in using our PayPal account, it seemed that we no longer had the option to pay using PayPal. We had to use a credit card instead. Because PayPal often offers incentives for paying using their service, those might be lost if you don't use your PayPal information to sign up for your Szul account.

Overall, however, Szul has a good reputation, an impressive supply of diamonds and ring settings, and enough other types of jewelry to keep the average shopper happy.

Visit Site

3 stars
Ice

ICE Visit Site

Ice was founded in 1999 as the "online destination for premium fashion jewelry". After an extensive rebranding at the end of 2017, the Ice website is streamlined, attractive, and intriguing to shop.

Pay attention to Ice's description: as a retailer of costume jewelry, they don't tend to carry higher-end items. For example, even their highest-priced engagement sets are "diamond and moissanite" - that last one is a synthetic stone with similar color, clarity, and hardness to diamonds but that appraises for much less. But, Ice is very upfront with what their jewelry is made of; there's no trickery involved. You get what's advertised.

If you're looking to save a little cash and you don't mind giving out your email address, you can sign up for Ice's VIP newsletter and get 10% off your first purchase. Just look for a pop-up, or go to the bottom of the site where it says "Connect". We also spotted a discount code at the top of the engagement rings page on the day that we shopped at Ice; we could save 12% and get free shipping on orders over $150 with the provided coupon code. (Note: although it wasn't advertised, there was free shipping on every order regardless of price at the time of our review.)

Within certain categories, Ice has an excellent selection. In bracelets alone, they carry nearly 3,000 unique products. Earrings, necklaces, and rings have a similar range to choose from. However, you won't find watches, precious stones like genuine rubies (although they do have lab-created ones), and several other categories you might find at a traditional jewelry store.

Our search experience was a little strange. When we searched for rubies, the initial results were on point - although, again, the rubies were all synthetic. As we got deeper into the product list, however, we got a number of items that had nothing to do with rubies at all: solitaires, engagement rings, and so on, with not a speck of red stone in sight.

Ice's return policy was lackluster compared with many other jewelry stores': you can only get a full refund on unworn merchandise returned within 10 business days (approximately 2 weeks) from when the item was delivered. Ice will accept returns for exchange or store credit for up to 30 days after delivery, but not for a refund. Your return must include any gift boxes that were used in packaging. You'll be responsible for any shipping costs if your return is for any reason other than a defective product.

Ice's reviews are also mixed. An "A+" grade with the BBB as an accredited retailer is a definite plus, and some customers rave about the high-quality, affordable jewelry from this store. On the other hand, we also found complaints about less-than-responsive customer service representatives, stones falling out of ring settings, and incorrect sizing.

Our overall impression is that Ice is actively trying to create a new name for itself and win customers within the jewelry marketplace - but this store still has a few improvements it can make to be more competitive with other retailers.

Visit Site

Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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