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      August 11, 2020

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  1. Helzberg Diamonds
  2. Super Jeweler
  3. Jared
  4. Reeds Jewelers
  5. Szul
  6. Jewelry
  7. Kay Jewelers
  8. Jewelry Television
  9. True Facet
  10. Netaya
  11. Diamonds International
  12. Palm Beach Jewelry
  13. Jeulia

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Szul vs Jewelry

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Szul and Jewelry.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2020

Jewelry Store Reviews

3.5 stars
Szul

SZUL

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Szul is an online-only jewelry store with offices located in the heart of the Diamond District in New York City. This allows them to offer lower prices compared with traditional brick-and-mortar stores while still getting high-quality gemstones, rings, bracelets, and other jewelry for their customers.

Decent jewelry selection

This retailer has a decent selection ranging from earrings, necklaces and bracelets to engagement rings, wedding sets, and anniversary rings. Their inventory comes up a little short when it comes to men; there were no watches, cufflinks, or even bracelets/necklaces geared towards that market, only gold wedding bands and diamond rings.

Choose your ring

If you are in search of the perfect engagement ring, Szul can help. You can start by browsing through nearly 1,000 designs - or, if you want something truly unique, you can create your own by choosing the exact diamond, ring setting and style. Szul has an inventory of thousands of GIA- and EGL-certified diamonds. You can use the streamlined search tool to select the ideal diamond by shape, price range, size, even color/clarity/cut grades. Alternately, you can start by choosing the setting - yellow gold, white gold, or platinum, and classic, side stone or bridal set style - and then select a diamond to match.

Not looking for a wedding ring? No problem - Szul also offers traditional jewelry like gold hoop earrings and pearl pendants. Use the drop-down options at the top of the page to find the category you're thinking of, and then sort the available choices using the filtering tools on the side of the page. Overall, we found Szul's pricing to be competitive with other online jewelry stores'.

Discounts & free shipping

Would you like to save money? (Who wouldn't!) We got a pop-up offering a 10% discount if we entered our email address; this discount did not apply to any purchases of Certified Loose Diamonds. Szul also stays affordable by offering free ground shipping on every purchase, along with free gift packaging.

If, for any reason, you are unhappy with your Szul purchase, you can return your item within 30 days of purchase; be aware that unless you obtain a Return Merchandise Authorization number and write it on your return label, you may be subject to a restocking fee. Certified Loose Diamonds have to be returned within 15 days of delivery and with the original grading certificate as well; otherwise, you'll be on the hook for a certification replacement fee of up to $500.

Customers generally happy

Szul customers are usually happy with what they purchase and with the overall shopping experience. And, an "A+" rating with the Better Business Bureau shows that this jewelry store is doing an excellent job of meeting customer expectations and resolving any issues. But, we did find several reviews that complained that the items received weren't accurately represented by the photos on the Szul website, that packaging was sometimes subpar, and that some items lost stones within a few months of being worn. Considering that Szul's wear-and-tear repair guarantee only extends 60 days past the purchase date, that could be a problem for some shoppers.

One other slight issue we encountered that was also an issue mentioned in customer reviews came up during payment. When we created our new customer account, rather than signing in using our PayPal account, it seemed that we no longer had the option to pay using PayPal. We had to use a credit card instead. Because PayPal often offers incentives for paying using their service, those might be lost if you don't use your PayPal information to sign up for your Szul account.

Overall, however, Szul has a good reputation, an impressive supply of diamonds and ring settings, and enough other types of jewelry to keep the average shopper happy.

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3.5 stars
Jewelry

JEWELRY

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Owned by Warren Buffett's The Richline Group and proudly declaring itself as "the largest jewelry manufacturer in the world", Jewelry has been offering "best of web pricing" on thousands of items for more than 15 years.

Slow sell

Unlike the majority of the jewelry stores we've shopped, Jewelry takes a very low-key approach to sales. When you first visit the site, you'll only see a few featured jewelry items to pique your curiosity, not row after row of images trying to get you to click. Already know what you're looking for? You'll probably need to click on the somewhat vaguely-named heading of Jewelry; most other jewelry stores break that heading out into categories. Why not this one? Because Jewelry has a unique focus on designers and collections.

Featured artists

Some of the renowned designers whose work is featured on Jewelry are:

  • Van Kempen
  • Sajen
  • Cristina Sabatini
  • Honora
  • Crysalis
  • Zoccai 925
  • Kabana
  • American West

Jewelry also offers a Collections page; you may find something whimsical like Star Wars or sparkly like Crystaluxe. You may enjoy browsing the New Arrivals and Deals headings, depending on whether you'd like to see what's trending or what's on sale.

Navigating the website

For the typical shopper, it's the Jewelry page that gets the most attention. You can select specific categories from the drop-down, such as necklaces, rings, and earrings, or specific metal types like gold or silver. Shopping by price range is also available - especially helpful if you're shopping on a budget and don't know quite what you want to get that special someone. If you're looking for something on the spendier side, you can click on the "$500+" category under the Jewelry heading. When we shopped at this store, the most expensive item they carried was a 4 Ct diamond bracelet for $2,381, though the original price was shown as almost $12,000!

Also, unlike many online jewelry stores, this retailer doesn't have a huge focus on engagement and wedding rings. They do offer them, but you'll have to do a little more clicking to get there. (Hint: click on Jewelry, then on Rings when you get the dropdown. You'll then need to hunt down the tiny "Filter By" towards the right side of the page. From there, you can click on wedding/anniversary or engagement, whichever you need.)

Free shipping, standard return policy

Jewelry keeps pace with the competition by offering free shipping on all orders, and with a 30-day return policy as long as the jewelry is in original, unused condition with all packaging and tags.

Unsurprisingly, Jewelry's customer feedback is also so low-key as to be almost unnoticeable. There were no testimonials on the website, practically no reviews anywhere else online, and a solid, reputable "A" grade with the Better Business Bureau. Maybe Jewelry just doesn't like to brag?

Good reputation

At the end of the day, though, being backed by such a large conglomerate as Berkshire Hathaway is nothing to easily dismiss, especially with a great reputation with the BBB. We think that Jewelry is a good choice for shoppers who want something unique and perhaps a little colorful, though not necessarily the best for couples waiting to say "I do" because of their limited focus on engagement and wedding rings and sets.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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