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      October 15, 2018

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  5. Szul
  6. Jewelry
  7. Kay Jewelers
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  9. Diamond Delight
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  11. True Facet
  12. Netaya
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Szul vs True Facet

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Szul and True Facet.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2018

Jewelry Store Reviews

3.5 stars
Szul

SZUL Visit Site

Szul is an online-only jewelry store with offices located in the heart of the Diamond District in New York City. This allows them to offer lower prices compared with traditional brick-and-mortar stores while still getting high-quality gemstones, rings, bracelets, and other jewelry for their customers.

This retailer has a decent selection ranging from earrings, necklaces and bracelets to engagement rings, wedding sets, and anniversary rings. Their inventory comes up a little short when it comes to men; there were no watches, cufflinks, or even bracelets/necklaces geared towards that market, only gold wedding bands and diamond rings.

If you are in search of the perfect engagement ring, Szul can help. You can start by browsing through nearly 1,000 designs - or, if you want something truly unique, you can create your own by choosing the exact diamond, ring setting and style. Szul has an inventory of thousands of GIA- and EGL-certified diamonds. Use the streamlined search tool to select the ideal diamond by shape, price range, size, even color/clarity/cut grades. Alternately, you can start by choosing the setting - yellow gold, white gold, or platinum, and classic, side stone or bridal set style - and then select a diamond to match.

Not looking for a wedding ring? No problem - Szul also offers traditional jewelry like gold hoop earrings and pearl pendants. Use the drop-down options at the top of the page to find the category you're thinking of, and then sort the available choices using the filtering tools on the side of the page. Overall, we found Szul's pricing to be competitive with other online jewelry stores'.

Would you like to save money? (Who wouldn't!) We got a pop-up offering a 10% discount if we entered our email address; this discount did not apply to any purchases of Certified Loose Diamonds. Szul also stays affordable by offering free ground shipping on every purchase, along with free gift packaging.

If, for any reason, you are unhappy with your Szul purchase, you can return your item within 30 days of purchase; be aware that unless you obtain a Return Merchandise Authorization number and write it on your return label, you may be subject to a restocking fee. Certified Loose Diamonds have to be returned within 15 days of delivery and with the original grading certificate as well; otherwise, you'll be on the hook for a certification replacement fee of up to $500.

Szul customers are usually happy with what they purchase and with the overall shopping experience. And, an "A+" rating with the Better Business Bureau shows that this jewelry store is doing an excellent job of meeting customer expectations and resolving any issues. But, we did find several reviews that complained that the items received weren't accurately represented by the photos on the Szul website, that packaging was sometimes subpar, and that some items lost stones within a few months of being worn. Considering that Szul's wear-and-tear repair guarantee only extends 60 days past the purchase date, that could be a problem for some shoppers.

One other slight issue we encountered that was also an issue mentioned in customer reviews came up during payment. When we created our new customer account, rather than signing in using our PayPal account, it seemed that we no longer had the option to pay using PayPal. We had to use a credit card instead. Because PayPal often offers incentives for paying using their service, those might be lost if you don't use your PayPal information to sign up for your Szul account.

Overall, however, Szul has a good reputation, an impressive supply of diamonds and ring settings, and enough other types of jewelry to keep the average shopper happy.

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2.5 stars
True Facet

TRUE FACET Visit Site

Considering True Facet for your jewelry purchase? Right from the start, you're going to have an experience unlike any other jewelry store: True Facet is the only merchant in our review that offers pre-owned jewelry (either listed or on consignment), as well as a boutique for brand-new items directly from partner brands. This means that this jewelry store is strictly online; you won't find a showroom or other retail location, as they serve primarily as the broker between you and the individual seller and/or manufacturer.

Does the thought of buying used jewelry make you nervous? True Facet sets your mind at ease with an authenticity promise: the sellers send each item to True Facet, whose experts examine it and any accompanying documentation to make sure it's authentic. If you're not satisfied when you get it, you can return it and get a refund.

Of course, because the pre-owned items are coming from individuals, one customer complaint is that this jewelry store's inventory fluctuates. If you see something you love but take a day or two to think it over, it's possible that it'll be gone when you go back to the site. Naturally, this doesn't apply to the boutique jewelry items that are sold directly from the manufacturer.

When you create a True Facet account or subscribe to their email newsletter, you can get a credit of $50 towards your first purchase of $200+. True Facet also saves you money by offering free FedEx and UPS shipping within the US.

On the downside, this merchant's return policy is very restrictive: you only have 7 business days from the time you received your jewelry, but the good news is that True Facet covers the return shipping costs.

Does True Facet deliver? It depends on who you ask. If you look at their Google ratings on the website, it would seem that the answer is "yes": lots of 5-star reviews with no comments or complaints. But when you read the negative comments there or on the Better Business Bureau listing - where, disappointingly, True Facet has a less-than-inspiring "C+" grade - you'll find customers who received big-ticket items that proved not to be authentic, who had issues with their shipping process, and who had a hard time getting a satisfactory response from the business.

Perhaps True Facet is experiencing growing pains, only being in business for four years. In the world of Jewelry Stores, they're just starting out. And, the idea of being able to get a good price on an expensive piece of jewelry by buying from its previous owner has promise. But, True Facet will need to demonstrate some improvements in their process and in their customer service to improve in our rankings.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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