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Diamond Delight is an online-only jewelry store that specializes primarily in diamond rings, bracelets, earrings, and pendants. They only sell "conflict-free" diamonds, which can be a strong factor for people who feel passionately about buying their stones from legitimate sources.
To shop the website, you'll want to start out with a basic idea of what you want. For example, when you visit the Engagement Ring page, you'll need to choose from Side Stone, Three Stone, Promise and Solitaire styles in order to view your options.
Once you've selected the category, you can then sort by price. This wasn't as helpful as most jewelry stores, where you can easily narrow your options by color, size, stones, and so forth.
The selection at Diamond Delight was average. They don't carry watches at all, and even their product range within other categories felt skimpy compared with their competition. For example, in the engagement ring "Solitaire" category, Diamond Delight had fewer than 40 options, while some jewelry stores carry hundreds (if not more). Their jewelry also tends to stay on the lower end of the price range overall: great for shoppers on a budget, maybe not as terrific for someone looking to purchase an heirloom-quality piece.
How does Diamond Delight compare with other jewelry stores when it comes to customer satisfaction? That's a great question - because we found very few reviews of any kind. Diamond Delight does not have a rating or an accreditation with the BBB, and most of the usual services that online retailers use to show their reputation don't seem to be a part of this store's website or Internet presence. That seems strange for a jewelry store that's been in business since 2012. This may be due to the fact that Diamond Delight tends to sell through third-party websites more than via its own website. On a positive note, the reviews on those third-party sites were almost entirely positive, especially about item quality.
Some parts of the site left us wondering if Diamond Delight's attention to detail was up to par; things like offering free shipping to the "continent" US and the British spelling of "favourite" made us wonder what kind of service we'd get from this retailer. Unfortunately, their toll-free number is only serviced during M-F business hours and we shopped with them on a Saturday - one more drawback to shopping at this jewelry store.
Fortunately, the store's return policy is good: replacement, exchange, or refund within 30 days of receipt. Returns go to their offices in New York City. Diamond Delight also has free shipping within the lower 48 United States, regardless of the total price of the order.
Overall, Diamond Delight is average: nothing that overly impressed us, but nothing that put them at a distinct disadvantage compared with other jewelry stores. Should you happen to find something you like at this jewelry store, your shopping experience will likely be a positive one.
Since 1999, Netaya has been offering rings, earrings, and bracelets for eager jewelry-shoppers around the world. You'll find their site to be elegant and crisp.
The selection at Netaya isn't as broad as some of the jewelry stores we shopped. For example, if you're looking for jewelry specifically for men, you first have to visit the "Collections" heading to get to the "Mens Shop" - and you'll only find 19 choices there, including a few rings, bracelets, and necklaces. Looking for bridal rings? Netaya carries four.
Shopping for certain items was frustrating. When we browsed the diamond stud earring selection, we had to decide if we wanted Value, Classic, or Premium quality, based on the diamonds' color and clarity. But in order to see what earrings were available in those tiers, we could only scroll one-by-one through a pair at a time - instead of the more natural presentation of being able to see many different options at once. It also made it impossible to know how many type of diamond studs were available.
Look around for any extra discounts that might be available; when we shopped this jewelry store, there was a banner at the bottom of the page offering a 25% savings on any order. And, joining the Netaya email list will get you a one-time 20% discount on an order, in case there's no current promotion when you shop the site. Also, shipping is free on every order: premium economy on orders under $250, and second-day air for orders of $250+.
Is Netaya the right place to buy your next piece of jewelry? Some customers would enthusiastically say "yes!" We found some reviews from shoppers who have used this jewelry store over many years and have been completely satisfied with the items they've received - maybe not the "hundreds of thousands of positive reviews" that the site claims to have gotten, but a handful. We also were encouraged by their A+ rating with the BBB.
However, the most recent reviews tell a different story. The majority of those are negative; common complaints are "disappointed with the jewelry", "didn't look anything like the picture", and "not what was advertised". Worse yet, the most-heard criticisms of Netaya relate to their customer service. Many customers experienced rude responses from company representatives - if they could actually get someone to answer the phone. Others said they got an automated voicemail message every time they called, over the course of several days.
Netaya has a 30-day return policy; unfortunately, you'll need to get a Return Authorization Number before you ship your item back (at your cost, incidentally).
This jewelry store's excellent rating with the BBB is worth taking into consideration, but the recent less-than-stellar experiences customers have had with Netaya's customer service department could make for a not-so-sparkly shopping experience. If you find something you like, and it fits your budget, be ready to assert yourself should the delivery or product quality not meet your expectations.
Best Jewelry Stores
To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Diamond Delight and Netaya.
What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
What You Should Look For When Buying a Diamond
A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.
What Are the Four C's?
The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.
Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.
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