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Helzberg Diamonds vs Ice

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HELZBERG DIAMONDS

100+ years. That's how long Helzberg Diamonds has been in the jewelry business, with the reputation to match as an accredited, A+ merchant with the Better Business Bureau. As you're probably aware, Helzberg has numerous retail locations throughout the United States - but for the widest selection, you'll want to visit their online storefront rather than heading to the mall.

That selection is very broad, ranging from traditional engagement and wedding options to earrings, necklaces, bracelets, watches, and much more. Helzberg also carries one of the widest inventories of today's most desired brands, such as watches by Movado and Tissot, EFFY diamonds, and even Disney Fine Jewelry. And, if you're looking for a deal, be sure to check out the Clearance tab at the top of the page.

Once you narrow down what type of jewelry you want, you'll be able to quickly narrow down the options according to price, metal, stone shape or type, or any other applicable criteria on the left side of the results. But, if you're the kind of shopper who just wants to get something tried, true, and trending, most categories have a "Top 25" section so that you can see what many other shoppers have liked. Or, look at the average customer rating on the items that catch your eye; because Helzberg is one of the larger jewelry stores in the nation, you'll likely find many more reviews on individual pieces than you might see in a more boutique-level business.

As the name suggests, Helzberg does specialize in diamonds. Choosing an engagement ring can be as simple or as elaborate as you like, from shopping the Top 25 to designing your own one-of-a-kind, heirloom-quality piece. Helzberg has over 600 engagement rings to browse, ranging in price from $500 to $20,000, or click on the Create Your Own link to start by choosing the ideal diamond, gemstone, or setting. Be patient: Helzberg has over 30,000 certified diamonds, thousands of settings, 30 different colored gemstones that can be combined for your one perfect ring.

When you sign up for the Helzberg email list, you'll get a coupon code for a savings of $25 off your first purchase of $99.99 or more. For additional savings, keep your eyes open as you browse the site; on the day we shopped, there was a promotional code at the top of the page for a savings of $100 off $399.99; that code alternated with a "buy one, get one free" promotion as well. (This last one applied to 'select styles only" no two-for-one engagement rings here!)

Additional discounts are available to anyone who is active duty or retired military, or a registered dependent of an active/retired member of the military. Be sure to call the toll-free number before you make your purchase, and you'll get a code for a 10% discount (but it can't be combined with any other promotion; it's also not valid on loose diamonds or custom gemstone jewelry).

Helzberg is one of only a few higher-end jewelry stores that doesn't offer free shipping on every order: you'll have to spend at least $149.99 for that perk. Otherwise, expect to spend $9.95 for a delivery from 5-7 business days from the time your order ships. Or, if you happen to have a brick-and-mortar location close enough to drive, you may be able to select the free "Pick Up In-Store" option on some items.

On the other hand, Helzberg's return policy is more generous than many of their competitors': you have 60 days to return and/or exchange your purchase, rather than the standard 30 offered by most stores. This policy is shortened to 30 days for watches, which must be unworn and in like-new condition.

Helzberg Diamonds takes the stress out of shopping for jewelry by giving customers the best possible selection at just the click of a mouse - with hundreds of retail locations for easy returns or questions if you should need it. Their selection, reputation, and pricing make them a top-rated jewelry store. Helzberg earns one of our highest rankings.

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ICE

Ice was founded in 1999 as the "online destination for premium fashion jewelry". After an extensive rebranding at the end of 2017, the Ice website is streamlined, attractive, and intriguing to shop.

Pay attention to Ice's description: as a retailer of costume jewelry, they don't tend to carry higher-end items. For example, even their highest-priced engagement sets are "diamond and moissanite" - that last one is a synthetic stone with similar color, clarity, and hardness to diamonds but that appraises for much less. But, Ice is very upfront with what their jewelry is made of; there's no trickery involved. You get what's advertised.

If you're looking to save a little cash and you don't mind giving out your email address, you can sign up for Ice's VIP newsletter and get 10% off your first purchase. Just look for a pop-up, or go to the bottom of the site where it says "Connect". We also spotted a discount code at the top of the engagement rings page on the day that we shopped at Ice; we could save 12% and get free shipping on orders over $150 with the provided coupon code. (Note: although it wasn't advertised, there was free shipping on every order regardless of price at the time of our review.)

Within certain categories, Ice has an excellent selection. In bracelets alone, they carry nearly 3,000 unique products. Earrings, necklaces, and rings have a similar range to choose from. However, you won't find watches, precious stones like genuine rubies (although they do have lab-created ones), and several other categories you might find at a traditional jewelry store.

Our search experience was a little strange. When we searched for rubies, the initial results were on point - although, again, the rubies were all synthetic. As we got deeper into the product list, however, we got a number of items that had nothing to do with rubies at all: solitaires, engagement rings, and so on, with not a speck of red stone in sight.

Ice's return policy was lackluster compared with many other jewelry stores': you can only get a full refund on unworn merchandise returned within 10 business days (approximately 2 weeks) from when the item was delivered. Ice will accept returns for exchange or store credit for up to 30 days after delivery, but not for a refund. Your return must include any gift boxes that were used in packaging. You'll be responsible for any shipping costs if your return is for any reason other than a defective product.

Ice's reviews are also mixed. An "A+" grade with the BBB as an accredited retailer is a definite plus, and some customers rave about the high-quality, affordable jewelry from this store. On the other hand, we also found complaints about less-than-responsive customer service representatives, stones falling out of ring settings, and incorrect sizing.

Our overall impression is that Ice is actively trying to create a new name for itself and win customers within the jewelry marketplace - but this store still has a few improvements it can make to be more competitive with other retailers.

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Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Helzberg Diamonds and Ice.

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!



What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.

What Are the Four C's?

The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter "D" the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is "Ideal".

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

 



Jewelry In The News

'We want our dog back': Family is robbed of Christmas gifts, jewelry and beloved pet after break-in

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Rob Lowe Models with Look-Alike Sons for Wife's New Men's Jewelry Line

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission. It's all in the family!

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Elite Jewelry can help brighten up the holidays with a one of a kind or custom design jewelry

Everyone needs some extra cash in today's economy. Turn your spare jewelry into instant cash today at The Gold Guy, with locations all over the valley, there's always a Gold Guy near you! At The Gold ...

Published:  Tue, 18 Dec 2018 07:23:00 GMT



3 teens charged in assaulting, robbing jewelry store worker

BOSTON (AP) - Police say they've arrested three teens for assaulting and robbing a jewelry store worker in downtown Boston. Police say the group of youths had congregated in the doorway of a jewelry s...

Published:  Tue, 18 Dec 2018 12:44:00 GMT



Police searching for man wanted in stolen jewelry cases

OKLAHOMA CITY - Oklahoma City police are asking for help finding an accused jewelry thief. Over the past month and a half, authorities say 31-year-old Ty'Juan Marquez Wilson allegedly stole ...

Published:  Tue, 18 Dec 2018 08:49:00 GMT



WANTED: TPD seeks 'Grinch' caretaker accused of stealing money, jewelry from home

TAMPA, Fla. (WFLA) - Tampa police are asking for help identifying a woman accused ot stealing money and jewelry from a home after she was hired to provide care at the home. Tampa Police Department det...

Published:  Tue, 18 Dec 2018 01:28:00 GMT



Quentin Tarantino Scared Off Burglars Who Broke Into His Home and Stole Jewelry

Quentin Tarantino scared off two burglars who broke into his home December 16, law enforcement sources confirmed to TMZ. The incident occurred around midnight at Tarantino's Los Angeles home on Woodro...

Published:  Tue, 18 Dec 2018 08:17:50 GMT



Cultura Corazon is unique jewelry collective design by artist Lauren Aguilar out of Santa Fe

Cultura Corazon is a unique jewelry collective design by artist Lauren Aguilar out of Santa Fe, NM. Lauren appeared on New Mexico Living this morning and displayed some of her artistic jewelry. Lauren ...

Published:  Tue, 18 Dec 2018 10:57:00 GMT



Sherman goes last minute jewelry shopping

INDIANAPOLIS, Ind. -- Are you looking for something sparkly to pick up for the holidays Skip the big diamond stores and shop local. Sherman visited Petite G Jewelers to see everything they can ...

Published:  Tue, 18 Dec 2018 05:57:00 GMT



This Entrepreneur Hit Rock Bottom Before Building a Billion-Dollar Jewelry Empire (With Only $500)

"When I started this, I had people tell me I had to get out of Austin and move to L.A. or New York City to be a legitimate fashion brand," remembers Kendra Scott. "But something in my gut told me to s...

Published:  Tue, 18 Dec 2018 06:59:00 GMT




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