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100+ years. That's how long Helzberg Diamonds has been in the jewelry business, with the reputation to match as an accredited, A+ merchant with the Better Business Bureau. As you're probably aware, Helzberg has numerous retail locations throughout the United States - but for the widest selection, you'll want to visit their online storefront rather than heading to the mall.
That selection is very broad, ranging from traditional engagement and wedding options to earrings, necklaces, bracelets, watches, and much more. Helzberg also carries one of the widest inventories of today's most desired brands, such as watches by Movado and Tissot, EFFY diamonds, and even Disney Fine Jewelry. And, if you're looking for a deal, be sure to check out the Clearance tab at the top of the page.
Once you narrow down what type of jewelry you want, you'll be able to quickly narrow down the options according to price, metal, stone shape or type, or any other applicable criteria on the left side of the results. But, if you're the kind of shopper who just wants to get something tried, true, and trending, most categories have a "Top 25" section so that you can see what many other shoppers have liked. Or, look at the average customer rating on the items that catch your eye; because Helzberg is one of the larger jewelry stores in the nation, you'll likely find many more reviews on individual pieces than you might see in a more boutique-level business.
As the name suggests, Helzberg does specialize in diamonds. Choosing an engagement ring can be as simple or as elaborate as you like, from shopping the Top 25 to designing your own one-of-a-kind, heirloom-quality piece. Helzberg has over 600 engagement rings to browse, ranging in price from $500 to $20,000, or click on the Create Your Own link to start by choosing the ideal diamond, gemstone, or setting. Be patient: Helzberg has over 30,000 certified diamonds, thousands of settings, 30 different colored gemstones that can be combined for your one perfect ring.
When you sign up for the Helzberg email list, you'll get a coupon code for a savings of $25 off your first purchase of $99.99 or more. For additional savings, keep your eyes open as you browse the site; on the day we shopped, there was a promotional code at the top of the page for a savings of $100 off $399.99; that code alternated with a "buy one, get one free" promotion as well. (This last one applied to 'select styles only" no two-for-one engagement rings here!)
Additional discounts are available to anyone who is active duty or retired military, or a registered dependent of an active/retired member of the military. Be sure to call the toll-free number before you make your purchase, and you'll get a code for a 10% discount (but it can't be combined with any other promotion; it's also not valid on loose diamonds or custom gemstone jewelry).
Helzberg is one of only a few higher-end jewelry stores that doesn't offer free shipping on every order: you'll have to spend at least $149.99 for that perk. Otherwise, expect to spend $9.95 for a delivery from 5-7 business days from the time your order ships. Or, if you happen to have a brick-and-mortar location close enough to drive, you may be able to select the free "Pick Up In-Store" option on some items.
On the other hand, Helzberg's return policy is more generous than many of their competitors': you have 60 days to return and/or exchange your purchase, rather than the standard 30 offered by most stores. This policy is shortened to 30 days for watches, which must be unworn and in like-new condition.
Helzberg Diamonds takes the stress out of shopping for jewelry by giving customers the best possible selection at just the click of a mouse - with hundreds of retail locations for easy returns or questions if you should need it. Their selection, reputation, and pricing make them a top-rated jewelry store. Helzberg earns one of our highest rankings.
Owned by Warren Buffett's The Richline Group and proudly declaring itself as "the largest jewelry manufacturer in the world", Jewelry has been offering "best of web pricing" on thousands of items for more than 15 years.
Unlike the majority of the jewelry stores we've shopped, Jewelry takes a very low-key approach to sales. When you first visit the site, you'll only see a few featured jewelry items to pique your curiosity, not row after row of images trying to get you to click. Already know what you're looking for? You'll probably need to click on the somewhat vaguely-named heading of Jewelry; most other jewelry stores break that heading out into categories. Why not this one? Because Jewelry has a unique focus on designers and collections.
Some of the renowned designers whose work is featured on Jewelry are:
Jewelry also offers a Collections page; you may find something whimsical like Star Wars or sparkly like Crystaluxe. You may enjoy browsing the New Arrivals and Deals headings, depending on whether you'd like to see what's trending or what's on sale.
For the typical shopper, it's the Jewelry page that gets the most attention. You can select specific categories from the drop-down, such as necklaces, rings, and earrings, or specific metal types like gold or silver. Shopping by price range is also available - especially helpful if you're shopping on a budget and don't know quite what you want to get that special someone. If you're looking for something on the spendier side, you can click on the "$500+" category under the Jewelry heading. When we shopped at this store, the most expensive item they carried was a 4 ½ Ct diamond bracelet for $2,381, though the original price was shown as almost $12,000!
Also, unlike many online jewelry stores, this retailer doesn't have a huge focus on engagement and wedding rings. They do offer them, but you'll have to do a little more clicking to get there. (Hint: click on Jewelry, then on Rings when you get the dropdown. You'll then need to hunt down the tiny "Filter By" towards the right side of the page. From there, you can click on wedding/anniversary or engagement, whichever you need.)
Jewelry keeps pace with the competition by offering free shipping on all orders, and with a 30-day return policy as long as the jewelry is in original, unused condition with all packaging and tags.
Unsurprisingly, Jewelry's customer feedback is also so low-key as to be almost unnoticeable. There were no testimonials on the website, practically no reviews anywhere else online, and a solid, reputable "A" grade with the Better Business Bureau. Maybe Jewelry just doesn't like to brag?
At the end of the day, though, being backed by such a large conglomerate as Berkshire Hathaway is nothing to easily dismiss, especially with a great reputation with the BBB. We think that Jewelry is a good choice for shoppers who want something unique and perhaps a little colorful, though not necessarily the best for couples waiting to say "I do" because of their limited focus on engagement and wedding rings and sets.
Best Jewelry Stores
To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Helzberg Diamonds and Jewelry.
What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
What You Should Look For When Buying a Diamond
A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.
What Are the Four C's?
The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.
Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.
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Opinions expressed by Forbes Contributors are their own. I cover fashion, beauty and grooming. Share to facebook Share to twitter Share to linkedin If you're not in the mood to go on a shopping spree ...
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