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Ice was founded in 1999 as the "online destination for premium fashion jewelry". After an extensive rebranding at the end of 2017, the Ice website is streamlined, attractive, and intriguing to shop.
Pay attention to Ice's description: as a retailer of costume jewelry, they don't tend to carry higher-end items. For example, even their highest-priced engagement sets are "diamond and moissanite" - that last one is a synthetic stone with similar color, clarity, and hardness to diamonds but that appraises for much less. But, Ice is very upfront with what their jewelry is made of; there's no trickery involved. You get what's advertised.
If you're looking to save a little cash and you don't mind giving out your email address, you can sign up for Ice's VIP newsletter and get 10% off your first purchase. Just look for a pop-up, or go to the bottom of the site where it says "Connect". We also spotted a discount code at the top of the engagement rings page on the day that we shopped at Ice; we could save 12% and get free shipping on orders over $150 with the provided coupon code. (Note: although it wasn't advertised, there was free shipping on every order regardless of price at the time of our review.)
Within certain categories, Ice has an excellent selection. In bracelets alone, they carry nearly 3,000 unique products. Earrings, necklaces, and rings have a similar range to choose from. However, you won't find watches, precious stones like genuine rubies (although they do have lab-created ones), and several other categories you might find at a traditional jewelry store.
Our search experience was a little strange. When we searched for rubies, the initial results were on point - although, again, the rubies were all synthetic. As we got deeper into the product list, however, we got a number of items that had nothing to do with rubies at all: solitaires, engagement rings, and so on, with not a speck of red stone in sight.
Ice's return policy was lackluster compared with many other jewelry stores': you can only get a full refund on unworn merchandise returned within 10 business days (approximately 2 weeks) from when the item was delivered. Ice will accept returns for exchange or store credit for up to 30 days after delivery, but not for a refund. Your return must include any gift boxes that were used in packaging. You'll be responsible for any shipping costs if your return is for any reason other than a defective product.
Ice's reviews are also mixed. An "A+" grade with the BBB as an accredited retailer is a definite plus, and some customers rave about the high-quality, affordable jewelry from this store. On the other hand, we also found complaints about less-than-responsive customer service representatives, stones falling out of ring settings, and incorrect sizing.
Our overall impression is that Ice is actively trying to create a new name for itself and win customers within the jewelry marketplace - but this store still has a few improvements it can make to be more competitive with other retailers.
Since 1999, Netaya has been offering rings, earrings, and bracelets for eager jewelry-shoppers around the world. You'll find their site to be elegant and crisp.
The selection at Netaya isn't as broad as some of the jewelry stores we shopped. For example, if you're looking for jewelry specifically for men, you first have to visit the "Collections" heading to get to the "Mens Shop" - and you'll only find 19 choices there, including a few rings, bracelets, and necklaces. Looking for bridal rings? Netaya carries four.
Shopping for certain items was frustrating. When we browsed the diamond stud earring selection, we had to decide if we wanted Value, Classic, or Premium quality, based on the diamonds' color and clarity. But in order to see what earrings were available in those tiers, we could only scroll one-by-one through a pair at a time - instead of the more natural presentation of being able to see many different options at once. It also made it impossible to know how many type of diamond studs were available.
Look around for any extra discounts that might be available; when we shopped this jewelry store, there was a banner at the bottom of the page offering a 25% savings on any order. And, joining the Netaya email list will get you a one-time 20% discount on an order, in case there's no current promotion when you shop the site. Also, shipping is free on every order: premium economy on orders under $250, and second-day air for orders of $250+.
Is Netaya the right place to buy your next piece of jewelry? Some customers would enthusiastically say "yes!" We found some reviews from shoppers who have used this jewelry store over many years and have been completely satisfied with the items they've received - maybe not the "hundreds of thousands of positive reviews" that the site claims to have gotten, but a handful. We also were encouraged by their A+ rating with the BBB.
However, the most recent reviews tell a different story. The majority of those are negative; common complaints are "disappointed with the jewelry", "didn't look anything like the picture", and "not what was advertised". Worse yet, the most-heard criticisms of Netaya relate to their customer service. Many customers experienced rude responses from company representatives - if they could actually get someone to answer the phone. Others said they got an automated voicemail message every time they called, over the course of several days.
Netaya has a 30-day return policy; unfortunately, you'll need to get a Return Authorization Number before you ship your item back (at your cost, incidentally).
This jewelry store's excellent rating with the BBB is worth taking into consideration, but the recent less-than-stellar experiences customers have had with Netaya's customer service department could make for a not-so-sparkly shopping experience. If you find something you like, and it fits your budget, be ready to assert yourself should the delivery or product quality not meet your expectations.
Best Jewelry Stores
To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Ice and Netaya.
What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
What You Should Look For When Buying a Diamond
A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.
What Are the Four C's?
The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.
Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.
Jewelry In The News
EASTHAMPTON, Mass. (WWLP) - Police are looking for a suspect who allegedly took handmade jewelry worth a couple hundred dollars from a Cottage Street business on January 17. Easthampton Police describ...
Published: Mon, 21 Jan 2019 14:05:00 GMT
NEW YORK, Jan. 21, 2019 /PRNewswire/ -- Czar Capital and Eternity Ventures have joined hands to create the Jewelry Innovation Platform. The program provides a foundation of industry expertise and ...
Published: Mon, 21 Jan 2019 11:01:00 GMT
If Antonio Brown is going to be leaving Pittsburgh, he'll be shining on his way out of the Steel City. TMZ Sports reported Brown dropped some serious cash on jewelry valued at more than $500,000.
Published: Mon, 21 Jan 2019 05:56:00 GMT
NEW YORK (AP) - Officials say some well-known jewelry stores that promote sparkling romance engaged in credit practices that consumers might not love. New York Attorney General Letitia James and the C...
Published: Mon, 21 Jan 2019 04:33:00 GMT
Antonio Brown's business is definitely still boomin' in the off-season ... 'cause the NFL superstar just copped an insane amount of jewelry worth HALF A MILLION DOLLARS!! You already know the Steelers ...
Published: Mon, 21 Jan 2019 02:35:00 GMT
You could say that Racine native John Langenfeld has the Midas touch. The certified gemologist and owner of Kenosha's Gold Diamond & Design, 10320 75th St., Suite B, recently won his 16th award for je...
Published: Sun, 20 Jan 2019 22:14:00 GMT
Czar Capital and Eternity Ventures have partnered up to form the Jewelry Innovation Platform. The program will focus on the global jewelry trade. Czar Capital is part of the Czar Group, the Kothari fa...
Published: Mon, 21 Jan 2019 11:15:00 GMT
CARO, MI - Police are hoping for the public can help as they try to find out who broke into a jewelry store in downtown Caro. A Caro police officer responded around 10:15 p.m. Saturday, Jan. 19 to Div...
Published: Sun, 20 Jan 2019 07:38:00 GMT
TYLER, TX (KTRE) - A Longview man who pretended to be a UPS delivery driver to steal jewelry back in December of 2017 has been sentenced to 10 years in a Texas Department of Criminal Justice prison as ...
Published: Fri, 18 Jan 2019 18:57:00 GMT
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