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Netaya vs Diamonds International

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NETAYA

Since 1999, Netaya has been offering rings, earrings, and bracelets for eager jewelry-shoppers around the world. You'll find their site to be elegant and crisp.

The selection at Netaya isn't as broad as some of the jewelry stores we shopped. For example, if you're looking for jewelry specifically for men, you first have to visit the "Collections" heading to get to the "Mens Shop" - and you'll only find 19 choices there, including a few rings, bracelets, and necklaces. Looking for bridal rings? Netaya carries four.

Shopping for certain items was frustrating. When we browsed the diamond stud earring selection, we had to decide if we wanted Value, Classic, or Premium quality, based on the diamonds' color and clarity. But in order to see what earrings were available in those tiers, we could only scroll one-by-one through a pair at a time - instead of the more natural presentation of being able to see many different options at once. It also made it impossible to know how many type of diamond studs were available.

Look around for any extra discounts that might be available; when we shopped this jewelry store, there was a banner at the bottom of the page offering a 25% savings on any order. And, joining the Netaya email list will get you a one-time 20% discount on an order, in case there's no current promotion when you shop the site. Also, shipping is free on every order: premium economy on orders under $250, and second-day air for orders of $250+.

Is Netaya the right place to buy your next piece of jewelry? Some customers would enthusiastically say "yes!" We found some reviews from shoppers who have used this jewelry store over many years and have been completely satisfied with the items they've received - maybe not the "hundreds of thousands of positive reviews" that the site claims to have gotten, but a handful. We also were encouraged by their A+ rating with the BBB.

However, the most recent reviews tell a different story. The majority of those are negative; common complaints are "disappointed with the jewelry", "didn't look anything like the picture", and "not what was advertised". Worse yet, the most-heard criticisms of Netaya relate to their customer service. Many customers experienced rude responses from company representatives - if they could actually get someone to answer the phone. Others said they got an automated voicemail message every time they called, over the course of several days.

Netaya has a 30-day return policy; unfortunately, you'll need to get a Return Authorization Number before you ship your item back (at your cost, incidentally).

This jewelry store's excellent rating with the BBB is worth taking into consideration, but the recent less-than-stellar experiences customers have had with Netaya's customer service department could make for a not-so-sparkly shopping experience. If you find something you like, and it fits your budget, be ready to assert yourself should the delivery or product quality not meet your expectations.

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DIAMONDS INTERNATIONAL

Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen, with available filters on the side of the page to help you narrow down the results by price, item style, or gemstone.

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores'. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Netaya and Diamonds International.

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!



What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.

What Are the Four C's?

The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter "D" the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is "Ideal".

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

 



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