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Super Jeweler vs Kay

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SUPER JEWELER

When you first visit the Super Jeweler site, you might be overwhelmed by the layout. You'll see flashing boxes, scrolling tickers, and jewelry shown with three different prices (list, Super Jeweler price, special or deal price). Don't click away or you'll miss some of the web's best-priced jewelry.

Super Jeweler is the only retailer we found with free shipping to every continent. Within the US, orders under $479 ship via DHL Smart Mail, up to $5000 goes by USPS Priority, and orders over $5000 get free express next-day delivery. Want extra savings? Keep an eye on the site; when we visited, there was a coupon code advertising a 10% discount on any order.

Super Jeweler's everyday prices are almost always lower than or the same as the most competitive jewelry stores online. And, the online shopping experience is better than most. When you select the category you want, you can easily sort through your options visually, and/or narrow down your results by metal, karats, ring size availability, price, gemstone, clarity, and much more. You'll definitely want to use those sorting options; in rings alone, Super Jeweler has more than 5,800 to choose from!

The only jewelry category where Super Jeweler doesn't keep pace with the competition is in watches and other accessory-type items. Super Jeweler only carries rings, earrings, bracelets, and necklaces.

Shoppers will appreciate Super Jeweler's availability: not only do they have agents available from 7am-7pm (Eastern) Monday through Friday and from 9a-6p on Saturdays, but their online live chat is accessible 24/7 - for those middle-of-the night "I forgot my anniversary is next week" panic attacks, perhaps.

And, customers who are using Super Jeweler for fine jewelry purchases are happy to find out that their items are protected by a Limited Lifetime Guarantee, which covers all products with diamonds and/or gemstones. This guarantee covers any side stone lost during the lifetime of either the purchaser or recipient, and any center gemstone or diamond lost in the first year of ownership. That's a great perk not offered by most jewelry stores.

Super Jeweler also exceeds expectations with their return policy. Their competitors usually accept returns within 30 days of receipt; Super Jeweler allows returns within 60 days of the shipment date as long as the items are in original condition.

How does Super Jeweler perform in actual customer reviews? Not surprisingly, the scrolling ticker-style reviews all showed 5-stars and glowing comments. When we looked at third-party review sites, though, we found a few less-than-perfect reviews. However, Super Jeweler had an average of 4.5 out of 5 stars in nearly 13,000 reviews within the last 12 months. Super Jeweler does get bonus points for having an "A+" rating with the BBB to go along with their other customer feedback.

We found lots of good reasons to shop at Super Jeweler and think you will too.

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KAY JEWELERS

"Every kiss begins with K(ay)". We've all heard the famous tagline, especially around any holiday that typically includes romantic gifts. Kay Jewelers is part of the Signet brand family, which also includes Jared, Zales, and several other well-known jewelry store brands. While Kay is probably best recognized for its retail locations in malls throughout the U.S., they offer their ample selection online for easy, no-lines shopping.

In the past, Kay's online selection was somewhat limited. But, they've done an excellent job of expanding their inventory, making an impressive array of products available to jewelry shoppers:

  • Engagement/Wedding Rings
  • Rings
  • Necklaces
  • Bracelets
  • Earrings
  • Charms
  • Watches
  • Gifts
  • Personalized
  • Collections
  • Clearance

As you browse each of those categories, you'll find the dropdown options to help you narrow down your search. Kay's selection is massive; just in the Earrings category alone, they had almost 2,000 options to choose from. Fortunately, the site is easy to navigate and even easier to sort through all those options; we were able to quickly filter our results by price, customer reviews, or even by designer or collection to see just those pieces of jewelry that met our criteria.

We love Kay's Lifetime Diamond & Color Gemstone guarantee: as long as you have your piece inspected by an authorized Kay representative every 6 months, they'll replace any diamond, emerald, ruby or sapphire that is chipped, broken, or lost during normal wear. And, you can get a free professional cleaning and inspection at a local Kay store as many times as you wish.

Kay Jewelers' return policy is industry-standard: 30 days. Their shipping prices are slightly less competitive with the highest-ranked jewelry stores we reviewed: you'll only get it for free if you spend more than $50, but most purchases from Kay are likely to be at least that amount.

The only jewelry category where Kay Jewelers might not measure up to expectations is when it comes to diamonds. Many diamond experts assert that the stones sold by Kay's tend to be overpriced when compared with competitor stones of the same quality. Also, there were concerns a few years ago as some customers alleged that when they brought their diamonds in for a cleaning or appraisal, they were replaced with lower-value stones.

But, we found no indication with the Better Business Bureau that the issue still needed to be resolved, and Kay's parent company Signet enjoys an A+ rating with the BBB.

Kay Jewelers will probably impress you with their extensive inventory across many different types of jewelry, and having the ability to get free cleanings and inspections at local stores might be a perk you could enjoy for years to come. Our only recommendation is that if you choose Kay for a purchase involving diamonds, especially high-end stones, you get an independent appraisal within the 30-day return period - just to ensure that there are no unpleasant surprises down the road.

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Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Super Jeweler and Kay.

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!



What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.

What Are the Four C's?

The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter "D" the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is "Ideal".

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

 



Jewelry In The News

California jewelry store robbery thwarted after owner's nephew pulls out gun

A California jewelry store owner's nephew pulled a gun on suspects as the two men allegedly tried to rob his uncle's store, according to reports. The suspects, caught on video, allegedly tried to stab ...

Published:  Sun, 16 Dec 2018 17:21:00 GMT



Jewelry store heist thwarted by shatterproof glass

GRANDVILLE, MI - Police are searching for two suspects who haphazardly attempted to rob a jewelry store near Grand Rapids on Saturday. No items were stolen during the would-be heist as the thieves wer...

Published:  Sun, 16 Dec 2018 09:37:00 GMT



My 5 Favorite Jewelry-Related Instagrams of 2018

I follow a lot of accounts on Instagram-too many to keep track of, really. I realized this as my husband was scrolling through his own account, exclaiming that he had come to the end of his feed. "How ...

Published:  Mon, 17 Dec 2018 09:52:00 GMT



Jewelry case's shatterproof glass thwarts would-be robbers

GRAND RAPIDS, Mich. (AP) - A brazen daylight robbery turned into a bizarre bungle as would-be robbers were thwarted by shatterproof glass at a jewelry store near Grand Rapids. Mlive.com reports that t...

Published:  Sun, 16 Dec 2018 20:44:00 GMT



Thai Man Sets Up Fake Jewelry Store to Rob Jeweler of $300,000 Diamond

A Thai conman was recently arrested and charged with robbery after successfully pulling out a sophisticated plan that involved setting up a fake jewlery store and luring an Indian businessman there so ...

Published:  Mon, 17 Dec 2018 05:10:00 GMT



eBay's (EBAY) Authentication Service Now Expands to Jewelry

eBay Inc.'s EBAY expansion of its Authentication Program is in full swing. The company recently expanded its eBay Authenticate platform into the luxury jewelry category. This will offer ...

Published:  Sat, 15 Dec 2018 00:31:00 GMT



This Custom Jewelry by AQUA Variety Store Takes Flexin' to the Next Level

Many would be content with the aesthetics of a GORE-TEX jacket or pair of Nike ACG Dog Mountains for a steezy 'fit. But for those of you who live for the flex, an extra way to rep some of your favorit...

Published:  Mon, 17 Dec 2018 06:51:00 GMT



Jewelry Stealing Prank: Best Employee Reactions [VIDEO]

The "jewelry stealing prank," the latest viral trend sweeping across internet, is filling social media with videos of people trying on expensive jewelry and then pretending to run out of the ...

Published:  Fri, 14 Dec 2018 21:06:00 GMT




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