Best Jewelry Stores
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Szul vs Jewelry Television
What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Szul is an online-only jewelry store with offices located in the heart of the Diamond District in New York City. This allows them to offer lower prices compared with traditional brick-and-mortar stores while still getting high-quality gemstones, rings, bracelets, and other jewelry for their customers.
This retailer has a decent selection ranging from earrings, necklaces and bracelets to engagement rings, wedding sets, and anniversary rings. Their inventory comes up a little short when it comes to men; there were no watches, cufflinks, or even bracelets/necklaces geared towards that market, only gold wedding bands and diamond rings.
If you are in search of the perfect engagement ring, Szul can help. You can start by browsing through nearly 1,000 designs - or, if you want something truly unique, you can create your own by choosing the exact diamond, ring setting and style. Szul has an inventory of thousands of GIA- and EGL-certified diamonds. Use the streamlined search tool to select the ideal diamond by shape, price range, size, even color/clarity/cut grades. Alternately, you can start by choosing the setting - yellow gold, white gold, or platinum, and classic, side stone or bridal set style - and then select a diamond to match.
Not looking for a wedding ring? No problem - Szul also offers traditional jewelry like gold hoop earrings and pearl pendants. Use the drop-down options at the top of the page to find the category you're thinking of, and then sort the available choices using the filtering tools on the side of the page. Overall, we found Szul's pricing to be competitive with other online jewelry stores'.
Would you like to save money? (Who wouldn't!) We got a pop-up offering a 10% discount if we entered our email address; this discount did not apply to any purchases of Certified Loose Diamonds. Szul also stays affordable by offering free ground shipping on every purchase, along with free gift packaging.
If, for any reason, you are unhappy with your Szul purchase, you can return your item within 30 days of purchase; be aware that unless you obtain a Return Merchandise Authorization number and write it on your return label, you may be subject to a restocking fee. Certified Loose Diamonds have to be returned within 15 days of delivery and with the original grading certificate as well; otherwise, you'll be on the hook for a certification replacement fee of up to $500.
Szul customers are usually happy with what they purchase and with the overall shopping experience. And, an "A+" rating with the Better Business Bureau shows that this jewelry store is doing an excellent job of meeting customer expectations and resolving any issues. But, we did find several reviews that complained that the items received weren't accurately represented by the photos on the Szul website, that packaging was sometimes subpar, and that some items lost stones within a few months of being worn. Considering that Szul's wear-and-tear repair guarantee only extends 60 days past the purchase date, that could be a problem for some shoppers.
One other slight issue we encountered that was also an issue mentioned in customer reviews came up during payment. When we created our new customer account, rather than signing in using our PayPal account, it seemed that we no longer had the option to pay using PayPal. We had to use a credit card instead. Because PayPal often offers incentives for paying using their service, those might be lost if you don't use your PayPal information to sign up for your Szul account.
Overall, however, Szul has a good reputation, an impressive supply of diamonds and ring settings, and enough other types of jewelry to keep the average shopper happy.
Whether you're looking for costume pieces or a high-quality diamond, you're likely to find it at Jewelry Television. For almost 25 years, JTV has been on the air, selling jewelry to eager customers around the clock. And yes, when you visit their website, you will see a scrolling ticker of their most recently-aired rings, watches, earrings, and more.
But, you can also shop JTV's user-friendly website to easily find what you're looking for, even if you didn't see it on their broadcast. Most items will be found in the drop-down under the Jewelry heading at the top of the page. Once you've narrowed down the category you want, use the left-hand options to narrow down your search by price, gemstone, metal type, and much more.
We were pleasantly surprised by JTV's selection. We expected the site to have nothing but inexpensive imitation gemstones, but we were able to find higher-end options. For example, there were 8 bridal sets with genuine diamonds (.50 ctw to 1.00 ctw); we also found a number of loose diamonds and other genuine stones under the Gemstones heading at the top of the site.
Prices at Jewelry Television are competitive with other stores. Most items ship for free or for a flat fee of $2.99, and each product is clearly marked with the shipping cost. Keep an eye out for extra savings: when we used the JTV site, we got a pop-up offer of a $10 discount on an order of $49+ if we signed up for their email newsletter.
JTV has a reasonable return policy: if you are not completely satisfied, you can return your jewelry in original condition within 30 days of delivery for an exchange or return. At the retailer's discretion, returns may be accepted within 31-90 days after delivery while being subject to a 25% restocking fee. We found several customer reviews that described the return process as easy.
Customers have great things to say about the shopping experience and the quality of the jewelry they purchased through JTV. Over more than 18,000 reviews, this jewelry store has an average of 4.7 out of 5 stars; this reputation is backed by an "A+" rating as an accredited merchant with the Better Business Bureau.
Jewelry Television, despite the slightly less-than-glamorous name, is a good choice for a variety of jewelry styles and price points. And, their customer service is reputable and responsive, should you have any reason to make a return.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
What You Should Look For When Buying a Diamond
A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.
What Are the Four C's?
The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.
Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.
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