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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Capitals' Nic Dowd and wife Paige host logo design contest for Autism Awareness Month

April is Autism Awareness Month, and Capitals center Nic Dowd and his wife Paige are using their foundation, "Dowd's Crowd," to bring awareness to the cause through a logo design contest. Dowd's Crowd ...

Published:  Wed, 08 Apr 2020 11:48:00 GMT



Rams COO reads mean tweets about new logo after fans raise $2 million: 'Graphic design 101'

At least one member of the Rams heard those criticisms, and attempted to turn it into a good thing. Chief operating officer Kevin Demoff told fans if they raised over $2 million at the Rams' virtual ...

Published:  Mon, 06 Apr 2020 07:27:00 GMT



NASA's "Worm' Logo Will Return to Space

The new old logo, dropped in the 1990s in favor of a more vintage brand, will adorn a SpaceX rocket that is to carry astronauts to the space station in May.

Published:  Wed, 08 Apr 2020 02:19:00 GMT



Nic and Paige Dowd Announce Dowd's Crowd Logo Design Contest

In conjunction with Autism Awareness Month, Washington Capitals player Nic Dowd and his wife Paige announced today a logo design contest for their Dowd's Crowd program. In conjunction with Autism ...

Published:  Wed, 08 Apr 2020 09:46:00 GMT



Rams will not change the team's new logos, color scheme despite negative feedback from Eric Dickerson and fans

Despite negative feedback from the fans as well as one of the team's most recognizable former players, the Rams have decided to stick with their new logos and color scheme, which was unveiled last ...

Published:  Mon, 06 Apr 2020 09:54:00 GMT



Cadbury changes its logo for the first time in 50 years and will rollout first in Australia

The chocolate giant will rollout the new logo from next week and Australia is the first place in the world where it's being tested. The impressive new logo design will be 'elevated, authentic, high ...

Published:  Wed, 08 Apr 2020 23:43:00 GMT



EximiousSoft Logo Designer Pro 3.60

Quickly design logos with the most powerful tools and a large number of templates, shapes, clip arts and other materials. EximiousSoft Logo Designer Pro is bundled with over 540+ supreme quality logo ...

Published:  Wed, 08 Apr 2020 07:44:00 GMT



NASA Is Bringing Back Its 70s Logo & Design Nuts Are Freaking Out

Known as the "worm" , the logo was used by NASA from 1977 up until 1992 when it was replaced by its current design - and original logo from 1958 - that's affectionately known as the "meatball" . Check ...

Published:  Mon, 06 Apr 2020 17:34:00 GMT



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