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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Machine Gun Kelly seeks help with new logo design

CLEVELAND - Cleveland's own Machine Gun Kelly is in need of a new logo. It's been 12-years since MGK released his first mix-tape, Stamp of Approval, in 2007. Since then, the rapper turned actor has ...

Published:  Thu, 19 Sep 2019 20:57:00 GMT



Machine Gun Kelly Calls On Fans To Design His New Logo

The Cleveland rap star is holding a contest to find some brand-new artwork. Share Copy Link Tweet (AllHipHop News) Rapper Machine Gun Kelly has asked his fans to design him a new logo.

Published:  Wed, 18 Sep 2019 11:15:00 GMT



ATK PLN Magics Up a Sparkling Heroine for Paramount's New Animation Logo

"From a technical and design standpoint, I really wanted the hair to feel special ... this strong female heroine before they see a Paramount Animation film." The logo animation contains over 8 million ...

Published:  Sun, 22 Sep 2019 18:15:00 GMT



Meet Star Skipper, Paramount Animation's Magical New Trademark Logo Character

There, it metamorphoses into a star. Variety got an exclusive first look at the logo and character design, from artist Christopher Zibach - who worked on Dreamworks' "Captain Underpants ...

Published:  Thu, 19 Sep 2019 09:53:00 GMT



Volkswagen kicks off dawn of new design era with updated logo

In a preview before the first Frankfurt Motor Show press day, Volkswagen unveiled their redesigned brand logo representing the company's fully electric and connected future. Just a few hours before ...

Published:  Tue, 10 Sep 2019 03:23:00 GMT



Tennessee Gives Scholarship to Boy Bullied Over Homemade T-Shirt, Adopts Logo as Official Design

Most elementary school kids don't have their college plans firmed up, but the University of Tennessee super-fan who was bullied for his homemade T-shirt can mark that off of his list. "In ...

Published:  Fri, 13 Sep 2019 11:08:00 GMT



After Getting Bullied For His Homemade T-Shirt, This Boy's Logo Is Becoming a University Design

The University of Tennessee is adopting a new design after seeing a homemade logo from a young Florida boy. This elementary school student endured bullying and teasing from his classmates after he ...

Published:  Mon, 09 Sep 2019 08:10:00 GMT



Companies web design offers affordable e-commerce website designs

The business has communicated the company as the best website design strategy and. This involves providing customers with a wealth of designs tailored to their needs. They will also give a variety of ...

Published:  Mon, 23 Sep 2019 03:17:00 GMT



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