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      July 16, 2018

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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

How Nike & Reebok Branded Their Websites In Accordance With Their Logo Designs

A great logo design encapsulates an entire brand identity in one emblem. It combines design elements, complementary colors, and bold typography to communicate core values to consumers visually. Howeve...

Published:  Mon, 02 Jul 2018 08:20:00 GMT



Are You Making Any of These Logo Design Mistakes

You know a good logo when you see one, but it's also easy to spot a poorly designed logo or one that's been distorted or improperly used. Avoid falling into the bad logo camp by avoiding these common ...

Published:  Fri, 06 Jul 2018 10:44:00 GMT



Why Do You Need a Logo Designer

A logo that serves as a tool and promotes public identification and recognition, it can be an abstract or figurative design or the word mark. Since the logo is a visual entity that means that the logo ...

Published:  Wed, 04 Jul 2018 03:39:00 GMT



How to get Michael Bierut to design your logo for free

Despite its cutting-edge mission, EFF had a logo that looked like it was from the earliest days of the internet. It was also impractical: It was a round logo that contained only the organization's acr...

Published:  Wed, 11 Jul 2018 05:00:00 GMT



Quarterly print mag LogoArchive celebrates the visual delight of mid-century logos

"A single book demands a resolution, is inflexible and is already familiar in logo design archival. Changing the mode of delivery is enough to reinvigorate a subject, which is essentially what the Ins...

Published:  Fri, 13 Jul 2018 05:54:00 GMT



ThaiNamthip invites youths to design anniversary logo

ThaiNamthip Co Ltd is inviting high school and vocational students and undergraduates to enter its Logo Design Competition marking the beverage manufacturer and distributor's 60th anniversary. Up for ...

Published:  Wed, 11 Jul 2018 21:21:00 GMT



Ministry seeks new design to replace Visit Malaysia 2020 logo

PETALING JAYA: The controversial Visit Malaysia 2020 logo, criticised by many as "amateurish" , will be redone. The Tourism, Arts and Culture Ministry is planning a contest to find its replacement. "It ...

Published:  Thu, 12 Jul 2018 17:14:00 GMT



Green Bay native Kimberly Vlies created this year's winning Artstreet logo

Green Bay native Kimberly Vlies created this year's winning Artstreet logo Green Bay native Kimberly Vlies aimed to capture "the spirit and bustle of a vibrant cultural event" with her Artstreet desig...

Published:  Tue, 10 Jul 2018 08:55:00 GMT



5 Elements The Designhill Logo Maker Uses For A Professional Look

It should be simple and clean, providing context to your business industry. Additionally, the logo design shouldn't be to close to any of your competitors to avoid confusion. It can be difficult to cr...

Published:  Wed, 11 Jul 2018 08:26:00 GMT



Sacred Games on Netflix: Decoding the intricate title credits and logo design

Sacred Games on Netflix - the platform's first original series from India - made its much-hyped debut on July 6 to overwhelmingly positive reviews from audiences and critics alike. Based on the 2006 b...

Published:  Tue, 10 Jul 2018 11:26:00 GMT



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