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      February 23, 2020

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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Microsoft unveils new logo design for signature Windows apps

"Our experience ecosystems are incredibly intricate and have started to spill out of Windows into third-party platforms like Android, iOS, and Mac," Christina Koehn, a design leader for Microsoft's ...

Published:  Fri, 21 Feb 2020 07:53:00 GMT



Design Your Own Logo With LogoMyWay's Logo Maker

Creating a professional-looking logo design that effectively markets your company and its services is an essential part of creating a new startup - and thanks to the wide array of tools and platforms ...

Published:  Fri, 21 Feb 2020 02:11:00 GMT



We used an A.I. design tool to come up with a new logo. Here's what happened

Like all artistic pursuits, graphic design rewards a personal, creative touch that Fiverr's tool isn't yet ready to offer, although the app "also provides buyers the option to work with the designer ...

Published:  Tue, 18 Feb 2020 15:04:00 GMT



Arab Space Cooperation logo design contest launched

UAE Space Agency hosts a number of activities for students Image Credit: Abu Dhabi: The UAE Space Agency has launched a contest to design the logo of the Arab Space Cooperation Group. The Group, which ...

Published:  Sat, 22 Feb 2020 01:40:00 GMT



UAE launches contest to design Arab Space Group logo

The UAE Space Agency has launched a special contest to design the logo of the Arab Space Cooperation Group. The Group, which aims to boost joint Arab space-related activities, was established in March ...

Published:  Sat, 22 Feb 2020 02:45:00 GMT



Jumpstart Your Logo Design With Tailor Brands

Here, we're going to take a look at Tailor Brands and tools that you can use to jumpstart your logo and brand design. Tailor Brands is a marketing tool that includes everything from a logo maker, ...

Published:  Wed, 19 Feb 2020 02:07:00 GMT



This Site Uses AI to Build Your Business a Logo for $19

Of course, designing a logo can also be prohibitively expensive when you're just starting out and, unless you have design expertise, you're probably not handling logo design in-house. Luckily, ...

Published:  Thu, 20 Feb 2020 13:30:00 GMT



AsiaOne switches up logo look and website design for 25th anniversary

Singapore Press Holdings and mm2 Asia's lifestyle and entertainment aggregator AsiaOne has unveiled a new logo along with a refreshed website design, to kick off its 25th anniversary. Evolving the ...

Published:  Thu, 20 Feb 2020 19:23:00 GMT



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