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      January 20, 2019

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Color Selection for Your Logo

How to Use your New Logo

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Mark Your Ballots for the HOW Logo Design Winners

The HOW Logo Design Awards recognizes the best of the very best when it comes to great logo design. A logo is one of the most important aspects of any business, and the team at HOW looks forward to th...

Published:  Thu, 17 Jan 2019 11:01:00 GMT



Slack users slam firm for changing its hashtag logo to new design that some claim looks like a 'swastika made of d**ks'

But the new logo has received many similar, if not worse, responses than the old one. In place of the colorful hashtag, the popular workplace chat app debuted a confusing new logo that some users went ...

Published:  Thu, 17 Jan 2019 07:18:00 GMT



What Makes a Great Logo

Let me preface this by saying this isn't another article about logo design. While any of these "˜rules' can potentially be broken, they do offer insight into what is a very important part of ...

Published:  Thu, 17 Jan 2019 23:19:00 GMT



New Slack Logo gets a Pentagram design reboot

A new Slack Logo appeared this week, courtesy of a design language made to take on the future. The new logo is simpler, the new logo is more flat, the new logo is far more versatile. According to Slac...

Published:  Thu, 17 Jan 2019 10:17:00 GMT



Mastercard drops name from logo in subtle brand refresh by Pentagram

The distinctive overlapping circles logo will remain the same ... the Mastercard symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seam...

Published:  Wed, 09 Jan 2019 22:00:00 GMT



BCP council logo: New design revealed

A new logo design for a council has been revealed after previous suggestions were criticised. The £8,000 logo was created for Bournemouth, Christchurch and Poole (BCP) councils, which are due to merge ...

Published:  Wed, 09 Jan 2019 07:25:00 GMT



Utar student wins GPS logo design competition

KUCHING: A 20-year-old Sarawakian student from Universiti Tunku Abdul Rahman (Utar) Kuala Lumpur, Voon Cherng Jyh won the first prize of the Gabungan Parti Sarawak (GPS) logo design competition. Voon, ...

Published:  Wed, 09 Jan 2019 05:42:00 GMT



What not to do when choosing a logo designer for a start-up: Varun Aggarwal, Designhill

It is the designer's job to translate your brand image into a highly flexible piece of design. But you always should do your part to make their job easier. You can start by figuring out the company va...

Published:  Sun, 13 Jan 2019 19:02:00 GMT



2019 NBA All-Star Game jerseys use black-and-white logos: report

Keeping up the recent trend, jerseys for the 2019 NBA All-Star Game will feature giant black-and-white logos on monochrome backgrounds, according to a report from SportsLogos.net. An image of the ...

Published:  Tue, 15 Jan 2019 10:29:00 GMT



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