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      March 26, 2019

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Color Selection for Your Logo

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Final Four Logo Design Keeps its City in Mind

The March Madness moniker has taken over the spring sports calendar. Amidst the home stretches of the NBA and NHL and the impending birth of a new MLB season, college basketball swoops into the ...

Published:  Mon, 25 Mar 2019 12:40:00 GMT



LogoDesignGuru.com Launches Earth Day Logo Design Challenge for Graphic Designers

Hamilton, New Jersey, USA - LogoDesignGuru.com, a graphic design agency based in New Jersey, USA recently launched its Earth Day Logo Design Challenge for all designers to participate. The 30-Day ...

Published:  Tue, 26 Mar 2019 04:24:00 GMT



"śWe still hate it.' USF students and alumni respond to final logo design

Horrendous, hideous, horrible, hate - all are words used by students and alumni to describe the final design of the University of South Florida's new academic logo. Released this week, it is nearly ...

Published:  Fri, 15 Mar 2019 14:19:00 GMT



The 3 Best Logo Design Trends Of 2019 - Plus, The Top 26 Logo Design Agencies, According To DesignRush

It only takes 10 seconds for consumers to form a first impression about a logo. DesignRush determined the leading logo design trends that can create positive brand associations and the best logo ...

Published:  Thu, 21 Mar 2019 04:29:00 GMT



10 Questions For Successful Logo Design

Logos are more than just a symbol, they become your brand's identity. A good logo design acts as a virtual handshake for a business. It portrays the brand personality while setting the tone for all ...

Published:  Thu, 14 Mar 2019 10:07:00 GMT



Computer Design & Integration LLC (CDI LLC) Achieves ServiceNow Gold Partner Designation

Computer Design & Integration LLC (CDI LLC ... Follow us on Twitter, Facebook, LinkedIn and YouTube. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks ...

Published:  Tue, 26 Mar 2019 06:30:00 GMT



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