March 23, 2018

Home  >  Logo Design  >  Articles

Your Information Is Secure
15 Biggest Questions in Online Marketing Newsletter

Latest Reviews

Air Purifiers

Baby Cribs

BBQ Sauce Clubs

Candy Clubs

Dog Beds

Graduation Invitations

Hair Care Products


Mystery Shopping

Web Hosting


Related Articles

Color Selection for Your Logo

How to Use your New Logo

What to Look for in a Logo Design


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Frontier Airlines kicked off professional skateboarder because of his shirt logo, man claims

Mallory is claiming he was discriminated against because his shirt's logo displays two guns with the words "Big ... "You have a right to wear this kind of artistic design have that right without being discriminated against," Davis said to ...

Published:  Thu, 22 Mar 2018 13:10:00 GMT

Apple logo creator will share his design secrets at live event this month

The Apple logo is among the most iconic corporate symbols in the world, and (with minor color-related tweaks over the years) has been used to represent Apple since 1977. If you want to hear the story behind it, from original designer Rob Janoff, you'll ...

Published:  Thu, 22 Mar 2018 06:27:00 GMT

"˜Shazam' director came up with the logo design himself

Earlier today, Warner Bros. released the first poster for Shazam which gave us a look at the movie's logo. Director David Sandberg took to Twitter to reveal that he came up with the logo's design and used it in his presentations to Warner Bros.

Published:  Tue, 20 Mar 2018 21:01:00 GMT

BlackBerry Ghost Pro is another premium Optiemus design likely coming soon to India

All we know is the BlackBerry Ghost Pro looks sharper and boxier than the "regular" variant, with an easily discernible logo on its "chin" , relatively thin "forehead" , and a side-mounted power button sporting some sort of a distinguishing pattern.

Published:  Thu, 22 Mar 2018 08:37:00 GMT

SHAZAM Director David F. Sandberg Reveals How The DC Film's Logo Came About

It turns out David F. Sandberg made a logo for his pitch to WB and the studio's marketing department decided to base their design on that particular version. Months ago I made a logo myself in Blender to use for presentations and stuff. They wound up ...

Published:  Wed, 21 Mar 2018 07:05:00 GMT

Share Us!    Share on Twitter Share on LinkedIn Share on Google+ Share on Pinterest

Home      About Us      Terms & Conditions      Privacy Policy      Contact Us      Disclosure