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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Top Wine Logos & Bottle Label Designs -- Plus, The Best Graphic & Print Design Agencies Of 2019, According To DesignRush

82% of wine drinkers choose their libations based on the label. DesignRush rounded up the leading wine logo and bottle label designs -- and the top-rated graphic design companies who can execute ...

Published:  Thu, 18 Jul 2019 17:32:00 GMT



The NASA logo is having a moment

The worm logo has a cult following in the branding and design industry, said Hamish Smyth, whose publishing house Standards Manual produced a coffee-table book about it. And it taps into the childhood ...

Published:  Fri, 19 Jul 2019 09:27:00 GMT



Nike countersues NBA star Kawhi Leonard over logo, wants federal case bounced to Oregon

... it holds exclusive rights to the claw logo created by its "talented team of designers'' and that its logo is distinct from a design that Leonard sketched and provided to the company. Leonard last ...

Published:  Fri, 19 Jul 2019 19:45:00 GMT



Ben Barnes is the Utah man behind some of sports' most recognizable logos and jerseys - including the Jazz's

That's because, through a 15-year career in sports graphic design, Barnes has dreamed up some of the most familiar images in the business, logos that end up on fields, courts, jerseys, and everywhere ...

Published:  Sat, 20 Jul 2019 09:51:00 GMT



Launch of Visit Johor 2020 logo and mascot next month

JOHOR BARU: The state government is expected to unveil its logo and mascot design for Visit Johor 2020 next month. State tourism, women, family and community development committee chairman Liow Cai ...

Published:  Sun, 21 Jul 2019 18:04:00 GMT



5 of the Most Expensive Rebranding Campaigns -- Plus, 40 Leading Enterprise Logo Design & Branding Agencies

It only takes 10 seconds for consumers to formulate a first impression of a logo. DesignRush rounded up the most expensive logo design campaigns and the leading logo design companies who can ...

Published:  Tue, 16 Jul 2019 19:35:00 GMT



NASA Draws From Apollo Emblem For New Artemis Moon Program Logo

The new logo incorporates the stylized "A" from the Apollo program ... returning him safely to the Earth" by the end of the 1960s. The emblem was a composite design derived from the ideas of NASA ...

Published:  Fri, 19 Jul 2019 17:34:00 GMT



Majority of aldermen approve public process to select city logo after backlash

The majority of Frederick's Board of Aldermen support holding a second, more public process to chose a new city logo. The board members' opinions come just days after an intense backlash over the ...

Published:  Fri, 19 Jul 2019 18:16:00 GMT



Nike files countersuit against Kawhi Leonard, says he should stop using 'Klaw' logo

"In this action, Kawhi Leonard seeks to re-write history by asserting that he created the 'Claw Design' logo, but it was not Leonard who created that logo," Nike states. "The 'Claw Design' was created ...

Published:  Fri, 19 Jul 2019 07:08:00 GMT



Nike files countersuit against Kawhi over 'Claw Design' logo

Nike is countersuing Los Angeles Clippers forward Kawhi Leonard for copyright infringement in an ongoing legal battle over the rights to a custom hand logo - referenced in the suit as the "Claw Design ...

Published:  Thu, 18 Jul 2019 15:28:14 GMT



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