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      May 28, 2018

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Color Selection for Your Logo

How to Use your New Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Why Is A Professional Logo Design So Important For Your Business

A brand logo is more than a visual. To make your name known is one thing, but to be instantly recognized is another. Even toddlers can identify a familiar logo of their favorite toy, character, food and car brands. That's the power of a professional logo ...

Published:  Sat, 26 May 2018 00:07:00 GMT



Design Criticism: Analyzing Each NFL Team's Logo (Blog Form)

Sports website Fanjuicer.com surveyed 1,488 fans to see how they ranked each NFL team's logo. They then got a professional graphic designer to critique each logo, printing their assessment. We view that as muscling in on our territory, so we're responding ...

Published:  Fri, 25 May 2018 09:44:00 GMT



The Design Elements of Food Logos That Consumers Remember

Which elements of the logos of well-known food products do consumers remember If the font, color, and other design details of logos are changed, do people notice To find out, Kitchen Cabinet Kings conducted a study involving 8,000 Americans. The ...

Published:  Thu, 24 May 2018 06:32:00 GMT



Westfield H.S. student designs logo for Westfield Coalition for the Arts

A high school violinist has shown that she has more than one string to her bow by winning a competition to design a new logo for a long-standing supporter of the arts in Westfield schools. Morgan Eng, a junior at Westfield High School, designed the logo ...

Published:  Thu, 24 May 2018 06:52:00 GMT



Emails show center court design at the Betty is part of Kennedy-Engelstad feud

The graphic shows the words "North Dakota" at center court, with the words "Fighting Hawks" on the two baselines and accompanied by the Fighting Hawks logo, as well as a Summit League mark near both free-throw lines. "The design has been ...

Published:  Wed, 16 May 2018 10:33:00 GMT



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