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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

NHL - Uni Watch design contest - Seattle expansion franchise uniform, logo, colors, identity

There's a strong chance that the NHL will approve a new expansion franchise for Seattle when the league's board of governors meets in early December, so there's lots of speculation about what the team ...

Published:  Sat, 17 Nov 2018 10:22:00 GMT



Deadline approaches for Steppin' Out T-shirt design entries

Basic design guidelines include: A maximum of six colors on shirt back and two colors for pocket logo; The shirt back design must incorporate the words "Downtown Blacksburg" and the date "August 2 & 3 ...

Published:  Tue, 20 Nov 2018 10:37:00 GMT



New name, logo and design plans unveiled for city's first arts hotel

In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into Saint Kate The Arts Hotel, the city's first independent arts hotel in the heart of Downtown ...

Published:  Mon, 12 Nov 2018 17:02:00 GMT



Logical Logos: Tips to Create a Modern Logo Design for Your Business

If your brand was a shoe, what would it be And if your brand was a car How about if your brand was a store Knowing these aspects of your brand's personality makes it easier to make the right design ...

Published:  Sun, 11 Nov 2018 08:20:00 GMT



Students design logo for Wellness Coalition

The Appanoose County Wellness Coalition recently selected a logo that will represent the group going forward. Taren Whisler, President of the Appanoose County Wellness Coalition, thought that the grou...

Published:  Mon, 19 Nov 2018 14:31:00 GMT



City of Kalama gets new logo, flag, statements

In its 128-year history the city hasn't had a flag. Hillary Elliot is a graphic designer who volunteered to help design the new logo along with another graphic designer. She said the main ...

Published:  Sat, 17 Nov 2018 16:30:00 GMT



Moto G7 and Moto G7 Plus press renders show waterdrop notch design again

Then we got some renders that confirmed the design. Today, we have more renders of the Moto G7 and the Moto G7 Plus. As expected, the phones have a waterdrop notch and a chin for the Motorola logo. As ...

Published:  Fri, 16 Nov 2018 19:55:00 GMT



Logos Bible Software 8: The Bible Study Tool Recommended by Christian Leaders

Logos 8 is the latest release of the acclaimed ... Canvas -- while you'll probably need some design skills, the Canvas tool helps you make nice visual presentations of ideas.

Published:  Thu, 15 Nov 2018 13:33:00 GMT



Nashville Sounds unveil new logos and uniforms for 2019 season

NASHVILLE (WSMV) - The Nashville Sounds Baseball Club unveiled its rebrand Thursday which includes new logos, four sets of uniforms ... The team's new identity was brought to life by RARE Design, a Ha...

Published:  Fri, 16 Nov 2018 08:04:00 GMT



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