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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Tesla Pickup Design Leak: 'Cybertruck' Logo Is Closest Reveal Of Elon Musk Vehicle

But then Tesla may have leaked the design of the new truck when it revealed the name and logo of the vehicle earlier. The Cybertruck, stylized as Cybrtrk by the company, was just very recently ...

Published:  Mon, 18 Nov 2019 17:30:00 GMT



Milwaukee Brewers bring back popular ball-in-glove logo, unveil new uniform designs

That design lasted only six years before the team, in anticipation of moving from County Stadium to Miller Park, changed to a cursive "Brewers" over a circle that featured the word "Milwaukee" and ...

Published:  Mon, 18 Nov 2019 17:06:00 GMT



Brewers' branding overhaul includes return to the ball-in-glove logo, new uniform designs

That design lasted only six years before the team, in anticipation of moving from County Stadium to Miller Park, changed to a cursive "Brewers" over a circle that featured the word "Milwaukee" and ...

Published:  Mon, 18 Nov 2019 20:53:15 GMT



Does puzzling Tesla Cybertruck logo reveal the electric pickup's design?

Besides the lack of vowels, the logo is an abstract design comprised of straight lines, but there may be much more to it than meets the eye. Musk has described the vehicle as "an armored personnel ...

Published:  Fri, 15 Nov 2019 10:47:00 GMT



Brewers unveil new logo and uniforms; back to "ball-in-glove" design

What's old is new again. The Milwaukee Brewers have a new logo and it's a modernization of the "ball-in-glove" design. Next year marks the 50th anniversary of the Milwaukee Brewers and the team is ...

Published:  Mon, 18 Nov 2019 22:28:00 GMT



Like the Brewers' ball-in-glove logo, these other logos also have something hiding in plain sight

but the Whalers logo is one of the more iconic hidden images in sports. You see the "W" and the whale fluke atop, but did you also see the "H" in the white space in between? Check out the white space ...

Published:  Mon, 18 Nov 2019 17:11:00 GMT



Revealed: 49 Emiratis who will design UAE Nation Brand logo

Forty-nine Emirati artists - seven from each emirate - are set to meet today to design the UAE Nation Brand logo that would best depict the country's inspiring success story. Remarkable painters, ...

Published:  Sun, 17 Nov 2019 10:48:00 GMT



2020 College Championship logo design winner announced

The USCA College Curling Committee is proud to reveal the winner of its 2020 USA Curling College Championship logo contest. The winning design was submitted by Kika Arias, a student at the ...

Published:  Fri, 15 Nov 2019 12:16:00 GMT



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