March 19, 2018

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Color Selection for Your Logo

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What to Look for in a Logo Design


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Will the '90s Logo Trend Last Here's What the Experts Have to Say

He's referring to one of the brand's more recent sneakers which boasts a large Asics logo on the shoe's upper, an atypical design for the athletic retailer. "I honestly think we were ahead of our time, and the market had gone super minimal with ...

Published:  Thu, 15 Mar 2018 16:12:04 GMT

Google tests rounded mobile search design without full Google logo

Google is reportedly testing a new mobile search interface, according to Android Police. This new interface uses a more rounded design and boldly omits the full Google logo at the top of the search results page. Instead, the G icon appears in the rounded ...

Published:  Mon, 12 Mar 2018 06:26:00 GMT

Stanford reverses decision to block CR logo featuring US flag

Stanford University has reversed its decision to reject a T-shirt design submitted by College Republicans because the logo contained elements of the American flag. The university says it will reconsidering its "overarching policy on use of flags over the ...

Published:  Mon, 12 Mar 2018 08:34:00 GMT

Midnight Sun Festival logo contest accepting entries

The artist also receives five festival T-shirts and a banner featuring their design. Logos must include the midnight sun. The logo must also feature the words "Midnight Sun Festival 2018" and "Downtown Fairbanks, Alaska." In an update to last year ...

Published:  Thu, 15 Mar 2018 01:29:00 GMT

The TST Design Contest

So let's hear them! So, I know there's a lot of Rams fans that are great with graphic design, so this is your chance to come up with a logo. Something that looks good on a T-shirt -- have fun with it. We'll post the best submissions on the site and i ...

Published:  Sun, 11 Mar 2018 16:49:00 GMT

'Fantastic Beasts 2': Overanalyzing the new 'Wizarding World' logo

With this new logo, it seems like J.K. Rowling's film series' are really becoming part of one entity, more than ever before. The new logo combines aspects from both the Harry Potter and Fantastic Beasts series' into one sleek design.

Published:  Tue, 13 Mar 2018 11:45:00 GMT

El Pollo Loco adds new logo, old favorites

"Our new logo underscores the heart and soul of our brand - our signature citrus-marinated, fire-grilled chicken - and more cohesively aligns with the distinctiveness of the new 'Vision Design' restaurants, which showcase our quality, authenticity and QSR ...

Published:  Tue, 13 Mar 2018 06:17:00 GMT

Continua Design Guidelines And New Test Tool Ensure Safe, Secure Integration Of Personal Health Data Into Electronic Health Records

Continua Compliance and Certification validate both conformance and interoperability for personal connected health devices and services in accordance with the Continua Design Guidelines. Continua Certified products carry a recognizable logo signifying ...

Published:  Wed, 14 Mar 2018 07:17:00 GMT

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