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What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the companyís spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

AspireHR Announces New Branding & Logo Design

AspireHR, an award-winning leader in Human Experience Management (HXM) technology and business solutions across North America, has launched its new branding, logo, and tagline today.  The first phase ...

Published:  Mon, 30 Mar 2020 08:30:00 GMT



Blog: Why is logo design going flat?

Why are automotive logos becoming 2 dimensional and losing a lot of their design elements? And is this a good idea?

Published:  Tue, 24 Mar 2020 18:00:00 GMT



The Rams' new logo is similar in design - and unpopularity - to one that leaked earlier

A top Rams executive said the leaked logo "was like a bad courtroom sketch." But the one the team rolled out Monday wasn't exactly a hit, either.

Published:  Tue, 24 Mar 2020 04:05:00 GMT



Everything the Rams got right (and wrong) with their new logos

The Rams unveiled their new logos and team colors as the first part of their brand refresh, with the overhauled uniforms coming later this spring. The new look was met with overwhelming criticism from ...

Published:  Wed, 25 Mar 2020 11:54:00 GMT



'Rambassador' Eric Dickerson vows to take fans' logo beef to Rams brass

As part of the anticipated grand opening of their Inglewood palace this fall, the Los Angeles Rams revealed a new logo on Monday. It did not go over well. Fans ridiculed the logo for myriad reasons ...

Published:  Wed, 25 Mar 2020 17:15:00 GMT



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