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      September 19, 2018

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

How Your Company's Logo Influences Purchase Decisions

it's in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey, because thoughtless design choices lead to misleading or confusing ...

Published:  Fri, 14 Sep 2018 09:00:00 GMT



Uber has decided to leave its broadly derided current logo "˜behind'

When Uber introduced the previous logo in 2016, the circular design's resemblance to a human anatomical orifice, especially when rotated 90 degrees counter-clockwise, drew instant derision from Gizmod...

Published:  Sun, 16 Sep 2018 18:23:00 GMT



Student's design to be featured as official logo for 12th annual Festival of the Senses

This year's Festival of the Senses in Clinton Township will attract talented artists from all over the state. But only one was able to create the official logo for this year's event. Natalie Aiuto, a ...

Published:  Sun, 16 Sep 2018 05:05:00 GMT



New Era Drops "NFL Logo Elements" Collection With LIDS

Each cap features stripped-down NFL logos, only keeping their most basic and identifiable elements for a unique design. The design features raised embroidery, with the "Logo Elements" design on the fr...

Published:  Mon, 17 Sep 2018 09:09:00 GMT



Student's design becomes reality on KISD van

A high school graphic design project that became a school district program logo is now a rolling billboard for Killeen ISD's MY 95 Radio station. The freshly-designed KISD van, which pulled out ...

Published:  Mon, 17 Sep 2018 13:24:00 GMT



Hair Salon Removes Swastika-Shaped Logo After Request From German Diplomats

The German Institute Taipei, the country's de facto embassy, asked a hair salon in northern Taiwan to remove a logo from its storefront because ... of the magazine," Steven Heller, a graphic design wr...

Published:  Tue, 18 Sep 2018 10:14:00 GMT



Windsor Park ES logo gets makeover

Students, their families and school staff at Windsor Park Elementary School cast ballots September 10 through 14 to select a new design. Nearly 85 percent of respondents preferred the design ...

Published:  Mon, 17 Sep 2018 15:38:00 GMT



Less Is More Uber's New Logo Is Just Its Name

Uber's new logo, set in the custom Uber Move typeface, is more approachable and meant to reflect safety and accessibility. "To reimagine how the world moves, we looked to design a system that ...

Published:  Thu, 13 Sep 2018 04:44:00 GMT



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