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      October 21, 2019

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

How much money did Auburn spend on new logo?

AUBURN, Alabama - Auburn University is spending at least $30,000 to a design firm for its new logo and visual identity system, according to an open records request provided Friday morning to Auburn ...

Published:  Fri, 18 Oct 2019 07:07:00 GMT



Should Davenport get a new logo? Proposed new design features the Skybridge that has been subject of some community criticism

Guide Studio of Cleveland, Ohio, was paid $40,000 under the initial contract to create the design. Caroline Chaikin, the company's marketing director, told council members the process took input from ...

Published:  Tue, 15 Oct 2019 17:00:00 GMT



Facebook and Calibra sued in NY federal court in trademark case involving logo design

The problem, Finco says, is that Character created a logo design for Calibra that infringes on the design it created for Finco. That alleged infringing logo is below and Finco says it's "nearly ...

Published:  Fri, 11 Oct 2019 09:07:00 GMT



Facebook Sued for Trademark Infringement Over Libra Logo Design

Facebook in court over Libra trademark infringement, with the plaintiff alleging that Libra's three waves logo is a recycled design. Finco Services of Delaware has initiated a lawsuit against Facebook ...

Published:  Fri, 11 Oct 2019 11:51:00 GMT



TheaterWorks Introduces Bold New Logo And Branding

Thirty plus years later, TheaterWorks Hartford is ushering in a new 'era' with a redesigned logo, bold new branding, an updated website and a $5.7 million renovation of its Pearl Street home. Design ...

Published:  Fri, 18 Oct 2019 20:58:00 GMT



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