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What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Gary Woodland's Sponsors: Logo on Shirt Part of Puma's Folds of Honor Collection

Gary Woodland's winged logo on his shirt is part of Puma's ... It is Puma's special apparel with a patriotic design with Folds of Honor in mind. Puma Golf's Dan Ladd explained why Woodland ...

Published:  Mon, 17 Jun 2019 00:11:00 GMT



The secret messages in sports uniforms and logos you may have never noticed

Look once and you might miss the covert designs. But, upon closer inspection, you may notice that there's more than just an artful design built into some uniforms and logos. From the Tour de France to ...

Published:  Fri, 14 Jun 2019 09:07:00 GMT



Bitcoin.com Reveals Rebrand Including New Logo, Color Palette, & More

Redesigned logo features bold lettering paired with a ... digital currency in the form of Bitcoin Cash. Bitcoin.com Head of Design Andrew Todd explained, "Bitcoin is designed to be useable and ...

Published:  Mon, 17 Jun 2019 05:57:00 GMT



Logos, Now And Then

Although no doubt we will see something again in the future when trends change. Here are 5 logos for well-known brands along with their, sometimes surprising, initial design. Snapchat first launched ...

Published:  Mon, 17 Jun 2019 03:55:00 GMT



Woo Pig Sorry: CWS logo mixup shows errors happen - sometimes off the field

Oh, those logos. Almost every Division I school's logo is loaded into a database that we have quick access to in our page design system. The schools are listed in alphabetical order. Yep, alphabetical ...

Published:  Sun, 16 Jun 2019 16:45:00 GMT



Mozilla launches new 'Firefox family' logos with up to 30 per cent less actual fox

The individual components of Firefox - Firefox Send, Firefox Monitor and Firefox Lockwise all have their own derivative logos, and the browser has a more foxy version - an evolution of the current ...

Published:  Fri, 14 Jun 2019 06:47:00 GMT



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