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      November 17, 2018

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Uni Watch design contest: Seattle's NHL expansion team

But why just speculate Instead, take part in our latest Uni Watch design challenge: Create an identity for a new Seattle NHL team. Here are the ground rules: Your entry must include a team name, a pr...

Published:  Fri, 16 Nov 2018 05:52:00 GMT



Logo for First Night 2018 unveiled

PORTSMOUTH - Artist Carolyn Vibbert won the contest to design the logo for this year's First Night Portsmouth celebration. "I wanted to make it look distinctively Portsmouth," Vibbert said of her desi...

Published:  Thu, 15 Nov 2018 15:38:00 GMT



Blogging for Entrepreneurs III - Choosing The Right Hosting & Design

I repeat; the focus is on readership, not flaunting designs and colours. If you haven't already invested in a logo design, do so now. Not only will help you with your marketing campaigns, it will also ...

Published:  Fri, 16 Nov 2018 01:45:00 GMT



Behold: The new Marlins logo

The Marlins have not released their new uniform design - at least not yet - but they did release their new logo today. That's it up top. It's not too bad Here's the secondary logo ...

Published:  Thu, 15 Nov 2018 12:11:00 GMT



New name, logo and design plans unveiled for city's first arts hotel

In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into Saint Kate The Arts Hotel, the city's first independent arts hotel in the heart of Downtown ...

Published:  Mon, 12 Nov 2018 17:02:00 GMT



Logical Logos: Tips to Create a Modern Logo Design for Your Business

If your brand was a shoe, what would it be And if your brand was a car How about if your brand was a store Knowing these aspects of your brand's personality makes it easier to make the right design ...

Published:  Sun, 11 Nov 2018 08:20:00 GMT



Realme embraces a new logo with POCO-like Yellow colours

Furthermore, Realme's founder and CEO Sky Li said: "As a global, youth-facing smartphone brand, Realme is continuing to introduce new products that feature a stylish design and a powerful performance. ...

Published:  Thu, 15 Nov 2018 03:24:00 GMT



Take a look at the Chicago Sky's new logo

The Sky unveiled a sleeker logo on Twitter and are expected to release a new court design and apparel in the coming months. The updated logo, which pays tribute to Chicago, was designed over the ...

Published:  Wed, 07 Nov 2018 20:37:00 GMT



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