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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

10 Questions For Successful Logo Design

Logos are more than just a symbol, they become your brand's identity. A good logo design acts as a virtual handshake for a business. It portrays the brand personality while setting the tone for all ...

Published:  Thu, 14 Mar 2019 10:07:00 GMT



"˜We still hate it.' USF students and alumni respond to final logo design

Horrendous, hideous, horrible, hate - all are words used by students and alumni to describe the final design of the University of South Florida's new academic logo. Released this week, it is nearly ...

Published:  Fri, 15 Mar 2019 14:19:00 GMT



Website and Logo Design-What You Need To Do For Your Business

How do you impress your potential customers Encourage them to view your site and enjoy a good service experience Have them wondering about the eye catching logo you have chosen to represent your ...

Published:  Sun, 10 Mar 2019 21:15:00 GMT



New logo design

The Dickinson-Iron District Health Department recently collaborated with the graphics communications class at the Dickinson-Iron Intermediate School District to design a new logo for the department. ...

Published:  Fri, 15 Mar 2019 22:25:00 GMT



Sheraton Hotels Updates 82-Year-Old Logo

Sheraton Hotels & Resorts is updating its logo after 82 years as part of a larger brand transformation. The design for what Marriott International calls its most global brand "pays homage to its past ...

Published:  Fri, 15 Mar 2019 17:45:00 GMT



Lewis Cass reveals new crown logo

the school decided to let students design crown logos as well and hold a vote. Over 36 crowns were designed by Lewis Cass students. That number was narrowed down to just four by members of student ...

Published:  Fri, 15 Mar 2019 18:24:00 GMT



iLounge gets a new logo and website design

We would like to inform all our readers that we have changed our official logo and website design. Unlike the previous website design, the new design is mobile and user-friendly with fewer ads. We ...

Published:  Mon, 04 Mar 2019 05:33:00 GMT



The most important aspect of branding- Logo Design.

When you're about to initiate a new venture, attempting the desired plan, or examining a business, you may not think about creating a logo. Which is just about right knowing all the other stuffs you ...

Published:  Wed, 06 Mar 2019 08:57:00 GMT



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