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What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Microsoft reveals new Windows logo design and 100 modern app icons

Microsoft appears to be focusing part of its design efforts on cleaning up its Windows icon problem. Windows 10 has lots of inconsistent icons appearing in settings and apps, with some old icons ...

Published:  Thu, 12 Dec 2019 10:38:00 GMT



Microsoft is redesigning the Windows logo and over 100 other app icons

and easy to understand than past design systems. We've already seen several of Microsoft's software icons receive Fluent overhauls, but now, the company wants to make the rest of its logos a bit more ...

Published:  Thu, 12 Dec 2019 14:51:00 GMT



Buying Cardinals gear this Christmas? Here's 5 things to know about how - and why - the team tweaked its iconic logo

While the Cardinals have tinkered with the "STL" logo in the past, design changes have been made infrequently during the team's history. The Business Journal recently spoke with Cardinals President ...

Published:  Thu, 12 Dec 2019 11:57:00 GMT



Microsoft redesigns over 100 icons, including the Windows logo

That makes sense, given Microsoft expects to use this design language across not only Windows, but Xbox and HoloLens as well. As The Verge points out, the company actually revealed the new Windows ...

Published:  Thu, 12 Dec 2019 21:19:00 GMT



The cool hidden symbolism behind the International team's logo

On top, the knot separates to form a pair of flags, an international symbol for golf. Beyond the sleek design and color scheme, the logo seems to have given the International team a newfound kinship ...

Published:  Fri, 13 Dec 2019 17:15:00 GMT



Kia Is Getting a New Logo

In the same vein as Volkswagen, which also recently unveiled a new logo, Kia appears to be shooting for a modern interpretation of its well-known current badge, which is an oval with easy-to-read ...

Published:  Fri, 13 Dec 2019 12:56:00 GMT



Windows rebranded? Microsoft launches a new set of logos and icons

Microsoft revealed a new logo and 100 newly redesigned icons for its flagship operating system on Thursday - a new look and feel for the Office system. Via a Medium post penned by Jon Friedman, Head ...

Published:  Thu, 12 Dec 2019 15:01:00 GMT



Microsoft may have leaked a new Windows Logo

While Microsoft Design only talked about products such as Word, Excel and PowerPoint, an even more prominent icon was also hidden in the collection. One of the images appears to show a re-designed ...

Published:  Thu, 12 Dec 2019 11:39:00 GMT



City of Dearborn reveals new logo, faces community backlash

City of Dearborn reveals new logo, faces community backlash The City of Dearborn revealed its new logo to the community on Wednesday and people aren't too pleased with the new design. Check out this ...

Published:  Wed, 11 Dec 2019 12:47:00 GMT



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