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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Slack's new logo is weird

The new splatter of a logo though, is supposed to change that, with a design that's "a simpler, more distinctive evolution of it that could do that job better." Hmm. I don't think Slack understands wh...

Published:  Sun, 20 Jan 2019 21:14:00 GMT



Mark Your Ballots for the HOW Logo Design Winners

The HOW Logo Design Awards recognizes the best of the very best when it comes to great logo design. A logo is one of the most important aspects of any business, and the team at HOW looks forward to th...

Published:  Thu, 17 Jan 2019 11:01:00 GMT



What Makes a Great Logo

Let me preface this by saying this isn't another article about logo design. While any of these "˜rules' can potentially be broken, they do offer insight into what is a very important part of ...

Published:  Thu, 17 Jan 2019 23:19:00 GMT



Under shiny new surfaces are daring design cues

Some design elements are noticeable from 100 feet away as the cover ... Infiniti didn't feel tradition-bound for the area normally reserved for a grille. As a result, the Infiniti logo on the QX Inspi...

Published:  Sun, 20 Jan 2019 23:49:00 GMT



New Slack Logo gets a Pentagram design reboot

A new Slack Logo appeared this week, courtesy of a design language made to take on the future. The new logo is simpler, the new logo is more flat, the new logo is far more versatile. According to Slac...

Published:  Thu, 17 Jan 2019 10:17:00 GMT



MarketInk: KPBS Unveils New Logo for Era of Digital Storytelling

The former logo had been in place since 1991. The station said the new design is a visual representation of KPBS' role in stimulating lively conversation in the many communities it serves with ...

Published:  Sun, 20 Jan 2019 22:55:00 GMT



Get on the SS19 Fendi Flex With Our Picks From Its All-Over Logo Accessories

The line builds on the good work of its SS18 and FW18 lines, which was highlighted by a capsule in collaboration with FILA and abundant use of its iconic monogram logo on everything ... A classic desi...

Published:  Mon, 21 Jan 2019 01:18:00 GMT



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