May 28, 2018

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What to Look for in a Logo Design


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Why Is A Professional Logo Design So Important For Your Business

A brand logo is more than a visual. To make your name known is one thing, but to be instantly recognized is another. Even toddlers can identify a familiar logo of their favorite toy, character, food and car brands. That's the power of a professional logo ...

Published:  Sat, 26 May 2018 00:07:00 GMT

Design Criticism: Analyzing Each NFL Team's Logo (Blog Form)

Sports website surveyed 1,488 fans to see how they ranked each NFL team's logo. They then got a professional graphic designer to critique each logo, printing their assessment. We view that as muscling in on our territory, so we're responding ...

Published:  Fri, 25 May 2018 09:44:00 GMT

The Design Elements of Food Logos That Consumers Remember

Which elements of the logos of well-known food products do consumers remember If the font, color, and other design details of logos are changed, do people notice To find out, Kitchen Cabinet Kings conducted a study involving 8,000 Americans. The ...

Published:  Thu, 24 May 2018 06:32:00 GMT

Westfield H.S. student designs logo for Westfield Coalition for the Arts

A high school violinist has shown that she has more than one string to her bow by winning a competition to design a new logo for a long-standing supporter of the arts in Westfield schools. Morgan Eng, a junior at Westfield High School, designed the logo ...

Published:  Thu, 24 May 2018 06:52:00 GMT

Emails show center court design at the Betty is part of Kennedy-Engelstad feud

The graphic shows the words "North Dakota" at center court, with the words "Fighting Hawks" on the two baselines and accompanied by the Fighting Hawks logo, as well as a Summit League mark near both free-throw lines. "The design has been ...

Published:  Wed, 16 May 2018 10:33:00 GMT

Design Cold Spring's new logo

The city is conducting a contest to created an updated logo. City staff estimates the old logo has been used since 1984, said Brigid Murphy, city administrator. The winner will see their logo used and will receive a $500 prize. The contest goes through ...

Published:  Thu, 24 May 2018 13:07:00 GMT

Tom Wolfe in 1972: "Logos are strictly a vanity industry"

The abstract total-design logo is the most marvelous fraud that the American graphic arts have ever perpetrated upon American business. Contrary to the conventional wisdom, these abstract logos, which a company (Chase Manhattan, Pan Am, Winston Sprocket ...

Published:  Fri, 18 May 2018 07:40:00 GMT

Explore Tennessee River Valley Launches New Brand and Logo Design

The Tennessee River Valley Stewardship council announces that a new logo for the Tennessee River Valley has been released. The previous logo was adopted in 2010 with the original mapguide launch. At that time, only the greater Knoxville and Chattanooga ...

Published:  Mon, 21 May 2018 01:20:00 GMT

This logo is like an "organic" sticker for algorithms

"For better or worse, it's something people are used to, like the organic certification," says Katie Falkenberg, the designer who created ORCAA's logo and seal. "From a design standpoint, takes up a lot less real estate than 17 pages of text ...

Published:  Fri, 18 May 2018 04:00:00 GMT

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