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      March 28, 2020

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Color Selection for Your Logo

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Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

The Rams' new logo is similar in design - and unpopularity - to one that leaked earlier

A top Rams executive said the leaked logo "was like a bad courtroom sketch." But the one the team rolled out Monday wasn't exactly a hit, either.

Published:  Tue, 24 Mar 2020 04:05:00 GMT

Blog: Why is logo design going flat?

Why are automotive logos becoming 2 dimensional and losing a lot of their design elements? And is this a good idea?

Published:  Tue, 24 Mar 2020 18:00:00 GMT

Should the LA Clippers Design a New Logo?

Therefore, a logo change seems like a smart choice - even if it's just a few tweaks. The City Edition jerseys are the closest the Clippers have come to a full-blown redesign, and each edition has ...

Published:  Mon, 23 Mar 2020 14:23:00 GMT

Everything the Rams got right (and wrong) with their new logos

The Rams unveiled their new logos and team colors as the first part of their brand refresh, with the overhauled uniforms coming later this spring. The new look was met with overwhelming criticism from ...

Published:  Wed, 25 Mar 2020 11:54:00 GMT

'Rambassador' Eric Dickerson vows to take fans' logo beef to Rams brass

As part of the anticipated grand opening of their Inglewood palace this fall, the Los Angeles Rams revealed a new logo on Monday. It did not go over well. Fans ridiculed the logo for myriad reasons ...

Published:  Wed, 25 Mar 2020 17:15:00 GMT

Eric Dickerson disappointed in Rams' logo, will speak to team

So it comes as no surprise that Dickerson is expressing his displeasure with the Rams' new logo. The team's vice president of business development wrote on Twitter on Wednesday that he agrees with ...

Published:  Wed, 25 Mar 2020 14:04:00 GMT

Eric Dickerson to speak with Rams about his 'disappointment' with new logo

The new team logo for the Los Angeles Rams has drawn largely negative reviews since being unveiled Monday. Apparently the reaction has been so bad that Rams' Hall of Famer Eric Dickerson is taking ...

Published:  Thu, 26 Mar 2020 05:28:26 GMT

Rams are wisely keeping their options open with both new logos

After two years of planning and designing, the Los Angeles Rams finally revealed their new logo to everyone on Monday. The big unveiling, however, was met with more criticism from fans than the team ...

Published:  Tue, 24 Mar 2020 11:49:00 GMT

Taverna Logo Design

At first glance, there's nothing much to see in this logo design. And that's exactly what makes it unique. The simplicity, the subtle color choices, the font, and even the symbol design are matched ...

Published:  Thu, 26 Mar 2020 22:21:00 GMT

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