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Color Selection for Your Logo

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

Why Do All New Fashion Logos Look the Same

Similarly, Mitch Goldstein, a professor at R.I.T.'s College of Art and Design, sees this as the logos' primary purpose. "I suspect that the idea behind these designs is as much about the log ...

Published:  Thu, 20 Sep 2018 18:35:00 GMT



Major League Baseball Postseason Logos Look to "˜Premium' Trends

With the quick-turnaround nature of MLB playoffs, the design team must take into account logos placement on the field. "The way the postseason is set up you may find yourself having to paint overnight ...

Published:  Tue, 18 Sep 2018 21:59:00 GMT



Germantown Chamber of Commerce unveils new logo design

GERMANTOWN - The Germantown Chamber of Commerce is expanding marketing programs and has adopted a new logo, which replaces the nearly 20-year-old logo revealed in 1999. "The new logo design and treatm...

Published:  Fri, 21 Sep 2018 07:06:00 GMT



Why online logo design has become so big

The web has seen more and more logo creators appear in the last two years than ever before. The do-it-yourself phenomenon began about 10 years ago. A handful of sites started offering easy-to-use onli...

Published:  Wed, 19 Sep 2018 01:59:00 GMT



How to Design the Perfect Email Header: Best practices

(BTW, our design templates come with a preset width of 600 pixels ... Make good use of it by placing your company's logo there, with other relevant information (like your phone number or an important ...

Published:  Fri, 21 Sep 2018 01:02:00 GMT



Student's design to be featured as official logo for 12th annual Festival of the Senses

This year's Festival of the Senses in Clinton Township will attract talented artists from all over the state. But only one was able to create the official logo for this year's event. Natalie Aiuto, a ...

Published:  Sun, 16 Sep 2018 05:05:00 GMT



JSU says its logo not approved for use on Rogers campaign shirts

Beside the name is JSU's familiar main gamecock logo, also in red. JSU's school colors are red ... that doesn't mean they do not have to get approval for every design they make."

Published:  Wed, 19 Sep 2018 15:55:00 GMT



NHL All-Star Logo Embraces Tech Dominance of San Jose with "˜Energy Wave'

As the home of some of the world's largest technology companies, the concept of creating a National Hockey League All-Star logo without embracing technology simply didn't fit San Jose. So, the design ...

Published:  Wed, 19 Sep 2018 12:17:00 GMT



A' International Furniture Design Award 2019 Last Days for"¦

lifetime license to use the A' Design Awards winner logo, inclusion into the yearbook of the best designs, exclusive invitation to Gala Night Ceremony and Exhibition in Italy with all the winners and ...

Published:  Fri, 21 Sep 2018 00:34:00 GMT



Texas selects Populous to design $175 million south end zone project

One of the most interesting design elements is the Longhorn-shaped balcony in the middle of the end zone seating, which will not only house the coaching offices, but also carve a logo into a seating b...

Published:  Thu, 20 Sep 2018 15:00:00 GMT



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