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Color Selection for Your Logo

How to Use your New Logo

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

Mark Your Ballots for the HOW Logo Design Winners

The HOW Logo Design Awards recognizes the best of the very best when it comes to great logo design. A logo is one of the most important aspects of any business, and the team at HOW looks forward to th...

Published:  Thu, 17 Jan 2019 11:01:00 GMT



Slack users slam firm for changing its hashtag logo to new design that some claim looks like a 'swastika made of d**ks'

But the new logo has received many similar, if not worse, responses than the old one. In place of the colorful hashtag, the popular workplace chat app debuted a confusing new logo that some users went ...

Published:  Thu, 17 Jan 2019 07:18:00 GMT



What Makes a Great Logo

Let me preface this by saying this isn't another article about logo design. While any of these "˜rules' can potentially be broken, they do offer insight into what is a very important part of ...

Published:  Thu, 17 Jan 2019 23:19:00 GMT



New Slack Logo gets a Pentagram design reboot

A new Slack Logo appeared this week, courtesy of a design language made to take on the future. The new logo is simpler, the new logo is more flat, the new logo is far more versatile. According to Slac...

Published:  Thu, 17 Jan 2019 10:17:00 GMT



Mastercard drops name from logo in subtle brand refresh by Pentagram

The distinctive overlapping circles logo will remain the same ... the Mastercard symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seam...

Published:  Wed, 09 Jan 2019 22:00:00 GMT



BCP council logo: New design revealed

A new logo design for a council has been revealed after previous suggestions were criticised. The £8,000 logo was created for Bournemouth, Christchurch and Poole (BCP) councils, which are due to merge ...

Published:  Wed, 09 Jan 2019 07:25:00 GMT



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