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      September 17, 2019

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Color Selection for Your Logo

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether its the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. Its best to consider one version of the logo to be the #1 or the master and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

The Chicago Bulls' logo is NSFW if you flip it upside down

Graphic design was clearly not the passion of whoever designed the NBA's Chicago Bulls logo. Or perhaps, they were a little too passionate. Redditor Cvoony discovered that, when looking at the ...

Published:  Mon, 16 Sep 2019 07:48:00 GMT



Machine Gun Kelly calls on fans for logo redesign submissions

Machine Gun Kelly is giving one fan an amazing opportunity to redesign his logo and make some cash ... got a '° for which ever fan can design us a new This would be an amazing opportunity for artists ...

Published:  Mon, 16 Sep 2019 18:53:00 GMT



DesignRush Announces The Top Car Logos Of 2019 -- Plus, The Leading Logo Design Agencies

Studies show that 64 percent of customers attribute brand loyalty to shared values with a company. DesignRush determined the best car company logos that foster strong customer loyalty and the logo ...

Published:  Wed, 04 Sep 2019 02:36:00 GMT



Nexus Energy Services, Inc. Kicks-Off of New Applicate, Inc. Logo and Rebranding With New Website

Complete with a new user experience design, Applicate will unveil the website within a week with a modified logo and refreshed color palette showcasing the evolution of the brand and app Address.

Published:  Mon, 16 Sep 2019 06:02:00 GMT



Mavericks to honor Dirk Nowitzki with special on-court logo during upcoming season

During the upcoming season, the team will honor the best player in their history with a special on-court logo. Each side of the court will feature a silhouette of Nowitzki's patented fadeaway jumper, ...

Published:  Sun, 15 Sep 2019 11:13:00 GMT



Ameris Bank Reveals New Logo and Brand Elements

16, 2019 /PRNewswire/ -- Ameris Bank today revealed a brand update, including a new logo featuring a renewed ... branch signage and collateral, ATM design, debit card design and the bank's online ...

Published:  Mon, 16 Sep 2019 10:33:00 GMT



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