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Color Selection for Your Logo

How to Use your New Logo

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How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

Design for Amateurs: 5 Free Tools to Make Your Business Look Sharp

To achieve the brand image you want, you could hire a design pro and work together to create a logo and marketing materials that will give your customers a feel for your business. Or you could take advantage of the free design tools and do it yourself.

Published:  Wed, 25 Apr 2018 20:58:00 GMT



Mind Logo To Feature On EFL Shirts Next Season

The logo of mental health charity Mind will appear on all EFL shirts next season as part of the new-style names and numbers being launched for the 2018/19 campaign. The new design will, for the first time in English football, incorporate a charity's logo ...

Published:  Thu, 26 Apr 2018 05:21:00 GMT



Honolulu design firm Philpotts Interiors updates logo, website

Hawaii interior design firm Philpotts Interiors is updating its brand with a new logo and new website design. The new logo, designed by London-based branding firm Kingsland Linassi, features the word Phillpotts in gold and Interiors in gray, both in the ...

Published:  Mon, 23 Apr 2018 11:08:00 GMT



Volkswagen stamps new logo to mark electric transformation

Though the logo design has remained largely consistent since the company spread its tentacles around the globe after World War II, it has undergone subtle revisions every decade or so. The biggest change was dropping the gear teeth from the outer ring ...

Published:  Fri, 20 Apr 2018 06:09:00 GMT



Gucci. Valentino. Louis Vuitton. Here are 10 ways you can pay homage to your favorite designer logos

Inspired by the 18th-century book "Decouverte de La Maison de Campagne D'Horace," Gucci's creative director Alessandro Michele created a stamped-effect logo in a repetitive pattern along with French phrases from the original book design.

Published:  Thu, 19 Apr 2018 17:00:00 GMT



Augusta 706ers have a new logo

The Augusta 706ers, the city's new ABA basketball team, unveiled the team's new logo Friday, Apr. 20. Augusta Professional Sports, LLC worked with Doug Harris Creative Rooster Design to design the new logo. The first round of tryouts of the 706ers will ...

Published:  Fri, 20 Apr 2018 18:13:00 GMT



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