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Color Selection for Your Logo

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

The logo for Marvel's new 'Loki' series gets slammed and meme'd by fans

Several tweets point to artist and photographer BossLogic's older, fan version of the logo as the perfect example of well-executed graphic design passion. ...

Published:  Mon, 22 Jul 2019 09:29:00 GMT



5 of the Most Expensive Rebranding Campaigns -- Plus, 40 Leading Enterprise Logo Design & Branding Agencies

It only takes 10 seconds for consumers to formulate a first impression of a logo. DesignRush rounded up the most expensive logo design campaigns and the leading logo design companies who can ...

Published:  Tue, 16 Jul 2019 19:35:00 GMT



After logo backlash, aldermen support new selection process

The majority of Frederick's Board of Aldermen support holding a second, more public process to chose a new city logo. The board members' opinions come just days after an intense backlash over the ...

Published:  Mon, 22 Jul 2019 07:24:00 GMT



Design a rad logo for Little Rock's new arts district and win $1,500

There's going to be a new arts district in Little Rock and the neighborhood association behind it is offering a $1,500 prize for an artist to create its official logo. The arts district, according to ...

Published:  Mon, 22 Jul 2019 17:23:00 GMT



The NASA Logo Is Having a Moment

NASA used the "worm" logo from the mid-1970s until 1992.(NASA) The worm logo has a cult following in the branding and design industry, said Hamish Smyth, whose publishing house Standards Manual ...

Published:  Mon, 22 Jul 2019 13:41:00 GMT



Young graphic designer wins with truly Malaysian logo

PETALING JAYA: Alfred Phua Hong Fook, a graphic designer, never expected to be picked as the winner of the Visit Malaysia 2020 campaign logo competition ... Phua, a graphic design graduate from INTI ...

Published:  Mon, 22 Jul 2019 18:52:00 GMT



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