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Color Selection for Your Logo

How to Use your New Logo

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

"˜We still hate it.' USF students and alumni respond to final logo design

Horrendous, hideous, horrible, hate - all are words used by students and alumni to describe the final design of the University of South Florida's new academic logo. Released this week, it is nearly ...

Published:  Fri, 15 Mar 2019 14:19:00 GMT



The 3 Best Logo Design Trends Of 2019 - Plus, The Top 26 Logo Design Agencies, According To DesignRush

It only takes 10 seconds for consumers to form a first impression about a logo. DesignRush determined the leading logo design trends that can create positive brand associations and the best logo ...

Published:  Thu, 21 Mar 2019 04:29:00 GMT



When 5 months are not enough to find the logo of your startup

Yes, we. In accordance to the principles of design thinking, I invited all the founders to participate. I sat them down and asked them to make their own logo in secret. The most disparate ideas ...

Published:  Sun, 24 Mar 2019 01:08:00 GMT



10 Questions For Successful Logo Design

Logos are more than just a symbol, they become your brand's identity. A good logo design acts as a virtual handshake for a business. It portrays the brand personality while setting the tone for all ...

Published:  Thu, 14 Mar 2019 10:07:00 GMT



Website and Logo Design-What You Need To Do For Your Business

How do you impress your potential customers Encourage them to view your site and enjoy a good service experience Have them wondering about the eye catching logo you have chosen to represent your ...

Published:  Sun, 10 Mar 2019 21:15:00 GMT



New logo design

The Dickinson-Iron District Health Department recently collaborated with the graphics communications class at the Dickinson-Iron Intermediate School District to design a new logo for the department. ...

Published:  Fri, 15 Mar 2019 22:25:00 GMT



Coldwell Banker Rebrands, Tests New Logo

The company unveiled the new logo onstage at the Generation Blue Experience in Las Vegas earlier this week, an event for brokers. "Project North Star" is being supported by Coldwell Banker's longtime ...

Published:  Fri, 22 Mar 2019 15:48:00 GMT



Henderson gets new logo, slogan to draw tourists

In 2017, the agency signed a $2 million contract with the city to work with the media and help design logos, taglines, marketing plans. The contract runs until the end of 2021. Abbi Whitaker, ...

Published:  Fri, 22 Mar 2019 15:00:00 GMT



Big plans at the Nature Center in Shaker Heights; selecting a new logo in Cleveland Heights; more: Press Run

Cleveland Heights needs residents' help: Cleveland Heights is seeking residents' help in determining the city's new logo. The city is asking that residents choose from among three final designs, ...

Published:  Sat, 23 Mar 2019 12:52:00 GMT



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