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Color Selection for Your Logo

How to Use your New Logo

What to Look for in a Logo Design

 

Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

New name, logo and design plans unveiled for city's first arts hotel

In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into Saint Kate The Arts Hotel, the city's first independent arts hotel in the heart of Downtown ...

Published:  Mon, 12 Nov 2018 17:02:00 GMT



Logical Logos: Tips to Create a Modern Logo Design for Your Business

If your brand was a shoe, what would it be And if your brand was a car How about if your brand was a store Knowing these aspects of your brand's personality makes it easier to make the right design ...

Published:  Sun, 11 Nov 2018 08:20:00 GMT



Tools For Brokers Unveils Logo Redesign

According to the statement, the change of logo and design style is a reflection of the company's changing position. Next year, it will be ten years since the company was established and as the firm sa...

Published:  Fri, 09 Nov 2018 10:00:00 GMT



BAD OMENS Issue Statement On Dropping Off Tour Due To Tiny Logo, Release Tiny Logo Shirt

We hope you enjoy our new shirt design"¦" Bad Omens also launched a tiny logo design, because why not Might as well cash in on the publicity while the publicity is good. You can grab that here and che...

Published:  Fri, 09 Nov 2018 08:22:00 GMT



A First Look at Virgil Abloh's Limited Social Studies New York T-Shirt Design

verbiage, the red/yellow and black/white shirts juxtapose the collegiate text on the front with the logos of every single event contributor on the rear, making for a crowded, yet communal, design.

Published:  Wed, 14 Nov 2018 15:42:00 GMT



Straight Forward Design Rebrands 'Unsung' British Leather Goods Brand Tusting

Straight Forward Design has sought to change all that, bringing the Tusting name front and centre stage with a new logo, website, refined product range and marketing collateral. A recent company restr...

Published:  Tue, 13 Nov 2018 03:29:00 GMT



Vicksburg, Miss., second-grader creates conference butterfly logo

Harmony Vaughan, 7, created a butterfly logo using melted crayons. Her design is now displayed on conferences informational materials, as well as bags and other take-home conference items. "It was fun ...

Published:  Fri, 09 Nov 2018 22:59:00 GMT



Louis Vuitton Lets You Do Logos Your Way

Once you've settled on a design, your sneakers will be sent back to the brand's shoemaking workshop in Fiessao D'Artico, Italy and your ready-to-wear to one of its workshops in France to be ...

Published:  Tue, 13 Nov 2018 12:02:00 GMT



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