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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.


Logo Design In The News

Why Do I Need a Company Logo

Designing a logo that conveys your brand voice is an important first step in the process of getting potential customers to recognize and trust your services. If you have some graphic design skills and ...

Published:  Fri, 20 Jul 2018 09:03:00 GMT



How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and perm...

Published:  Fri, 20 Jul 2018 09:00:00 GMT



Worcester schools' logo redesign gets mixed reviews

But committee member Brian O'Connell, who preferred sticking for the time being with the district's existing "lamp of knowledge" logo, said he feels the new design doesn't sufficiently communicate the ...

Published:  Thu, 19 Jul 2018 20:28:00 GMT



Out of the blue: A look back at Air Force One's classic design

The current look of Air Force One is a true design classic. It dates back to 1962 ... Coca-Cola vending machines and the Greyhound buses, and popular logos for TWA, Exxon and Shell. "He criticized the ...

Published:  Fri, 20 Jul 2018 17:25:55 GMT



How D.C.'s All-Star Game logo came together: "˜It very much tells the story of the city'

We were hoping to possibly get all the monuments in the Nationals Park logo, but it didn't really work." Anne Occi, MLB's vice president of design services who is working her 28th All-Star Game, and h...

Published:  Thu, 12 Jul 2018 21:00:00 GMT



Try These Tricks to Create Brand Logos That Resonate With Consumers

Similarly, for creating high impact logos, you have to acquire the art of mixing various elements of design and style with an eye on business. Like any other creative process, logo designing is quite ...

Published:  Sat, 14 Jul 2018 09:46:00 GMT



PPAC Announces Summer Contest To Design New Logo For 'From Books To Broadway' Program

The Providence Performing Arts Center (PPAC) is currently seeking young artists to design a new logo for the Theatre's From Books to Broadway program. The winning logo will be featured in all future p...

Published:  Thu, 19 Jul 2018 19:23:00 GMT



Federer lost iconic logo when he terminated Nike contract, but he wants it back

Nike has retained the "RF" logo as it was the clothing retail giant who created the design in 2010, and it therefore owns its rights, but Federer said "it's not theirs forever." He added: "In a short ...

Published:  Thu, 19 Jul 2018 04:16:00 GMT



Springfield man wins Illinois State Police logo contest

A Springfield resident won $500 for creating the winning design for the logo that will represent the Illinois State Police's 100th anniversary celebration. The logo made by Aaron Rath, an Illinois Dep...

Published:  Wed, 18 Jul 2018 12:53:00 GMT



How to Design a Luxury Website

This is achieved with elements like a clean logo and low-key fonts that don't distract the customer. Some other features you can utilize on just about any theme are parallax scrolling, classic layouts ...

Published:  Fri, 20 Jul 2018 16:06:00 GMT




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