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If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?
Consider the perception and emotions colors represent in your logo selection process:
Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.
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Logo Design In The News
Similarly, Mitch Goldstein, a professor at R.I.T.'s College of Art and Design, sees this as the logos' primary purpose. "I suspect that the idea behind these designs is as much about the log ...
Published: Thu, 20 Sep 2018 18:35:00 GMT
With the quick-turnaround nature of MLB playoffs, the design team must take into account logos placement on the field. "The way the postseason is set up you may find yourself having to paint overnight ...
Published: Tue, 18 Sep 2018 21:59:00 GMT
The web has seen more and more logo creators appear in the last two years than ever before. The do-it-yourself phenomenon began about 10 years ago. A handful of sites started offering easy-to-use onli...
Published: Wed, 19 Sep 2018 01:59:00 GMT
GERMANTOWN - The Germantown Chamber of Commerce is expanding marketing programs and has adopted a new logo, which replaces the nearly 20-year-old logo revealed in 1999. "The new logo design and treatm...
Published: Fri, 21 Sep 2018 07:06:00 GMT
(BTW, our design templates come with a preset width of 600 pixels ... Make good use of it by placing your company's logo there, with other relevant information (like your phone number or an important ...
Published: Fri, 21 Sep 2018 01:02:00 GMT
The 2019 Honda NHL All-Star logo was released Wednesday. The logo itself is square - similar to the design of mobile app icons. The 2019 in the upper right hand corner is also written inside a ...
Published: Wed, 19 Sep 2018 11:03:00 GMT
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