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How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it's the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It's best to consider one version of the logo to be the #1 or the "master" and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

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Logo Design In The News

NHL All-Star Logo Embraces Tech Dominance of San Jose with "˜Energy Wave'

As the home of some of the world's largest technology companies, the concept of creating a National Hockey League All-Star logo without embracing technology simply didn't fit San Jose. So, the design ...

Published:  Wed, 19 Sep 2018 12:17:00 GMT



Why online logo design has become so big

The web has seen more and more logo creators appear in the last two years than ever before. The do-it-yourself phenomenon began about 10 years ago. A handful of sites started offering easy-to-use onli...

Published:  Wed, 19 Sep 2018 01:59:00 GMT



How Your Company's Logo Influences Purchase Decisions

it's in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey, because thoughtless design choices lead to misleading or confusing ...

Published:  Fri, 14 Sep 2018 09:00:00 GMT



Uber has decided to leave its broadly derided current logo "˜behind'

When Uber introduced the previous logo in 2016, the circular design's resemblance to a human anatomical orifice, especially when rotated 90 degrees counter-clockwise, drew instant derision from Gizmod...

Published:  Sun, 16 Sep 2018 18:23:00 GMT



Student's design to be featured as official logo for 12th annual Festival of the Senses

This year's Festival of the Senses in Clinton Township will attract talented artists from all over the state. But only one was able to create the official logo for this year's event. Natalie Aiuto, a ...

Published:  Sun, 16 Sep 2018 05:05:00 GMT



Major League Baseball Postseason Logos Look to "˜Premium' Trends

With the quick-turnaround nature of MLB playoffs, the design team must take into account logos placement on the field. "The way the postseason is set up you may find yourself having to paint overnight ...

Published:  Tue, 18 Sep 2018 21:59:00 GMT



OnePlus 6T Official Logo and Backside Allegedly Leak - Does Not Feature Triple-Camera Setup Unfortunately

Elsewhere, there seem to be little design diversions from the OnePlus 6. The noise-canceling microphone has been relocated to the upper left side of the phone according to the source ...

Published:  Wed, 19 Sep 2018 06:15:00 GMT



Student's design becomes reality on KISD van

A high school graphic design project that became a school district program logo is now a rolling billboard for Killeen ISD's MY 95 Radio station. The freshly-designed KISD van, which pulled out ...

Published:  Mon, 17 Sep 2018 13:24:00 GMT



New Era Drops "NFL Logo Elements" Collection With LIDS

Each cap features stripped-down NFL logos, only keeping their most basic and identifiable elements for a unique design. The design features raised embroidery, with the "Logo Elements" design on the fr...

Published:  Mon, 17 Sep 2018 09:09:00 GMT




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