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How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it's the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It's best to consider one version of the logo to be the #1 or the "master" and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

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Logo Design In The News

NHL - Uni Watch design contest - Seattle expansion franchise uniform, logo, colors, identity

There's a strong chance that the NHL will approve a new expansion franchise for Seattle when the league's board of governors meets in early December, so there's lots of speculation about what the team ...

Published:  Thu, 15 Nov 2018 15:09:00 GMT



Realme unveils new logo, website gets a makeover

The logo was designed by Eddie Opara, an award-winning designer who works for Pentagram. Pentagram is the world's largest independent design consultancy and they are behind the design of the logos use...

Published:  Thu, 15 Nov 2018 04:16:00 GMT



"˜Price on Our Lives' and L.A.'s Logo Just Won Grand Prix at the Epica Awards

Meanwhile, 72andSunny snagged the Grand Prix in design for giving the city of Los Angeles a modern new logo. Created for the Mayor's Fund for Los Angeles and praised by the jury for its flexible desig...

Published:  Thu, 15 Nov 2018 14:04:00 GMT



Realme embraces a new logo with POCO-like Yellow colours

Furthermore, Realme's founder and CEO Sky Li said: "As a global, youth-facing smartphone brand, Realme is continuing to introduce new products that feature a stylish design and a powerful performance. ...

Published:  Thu, 15 Nov 2018 03:24:00 GMT



Nashville Sounds unveil new logos and uniforms for 2019 season

NASHVILLE (WSMV) - The Nashville Sounds Baseball Club unveiled its rebrand Thursday which includes new logos, four sets of uniforms ... The team's new identity was brought to life by RARE Design, a Ha...

Published:  Thu, 15 Nov 2018 18:50:00 GMT



New name, logo and design plans unveiled for city's first arts hotel

In the spring of 2019, the InterContinental Hotel Milwaukee, 139 E. Kilbourn Ave., will transform into Saint Kate The Arts Hotel, the city's first independent arts hotel in the heart of Downtown ...

Published:  Mon, 12 Nov 2018 17:02:00 GMT



Logical Logos: Tips to Create a Modern Logo Design for Your Business

If your brand was a shoe, what would it be And if your brand was a car How about if your brand was a store Knowing these aspects of your brand's personality makes it easier to make the right design ...

Published:  Sun, 11 Nov 2018 08:20:00 GMT



FC Cincinnati unveils 'big and bold' new logo for its MLS debut: PHOTOS

"I love the old logo, but this is a representation of who we are. I like (the design) initially and then we kept improving upon it. It all came together into something special." The announcement's tim...

Published:  Tue, 13 Nov 2018 07:06:00 GMT



Sport park turf design goes high tech

Those logos and design patterns must be a big-time headache for a groundskeeper to create and change from one day to the next. And how does he know he got it right unless he hoofs all the way up to th...

Published:  Thu, 15 Nov 2018 13:52:00 GMT




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