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As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.
A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.
Make sure people understand the importance of consistency. Whether it's the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.
You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.
Prioritize your logo options. It's best to consider one version of the logo to be the #1 or the "master" and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.
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Logo Design In The News
You know a good logo when you see one, but it's also easy to spot a poorly designed logo or one that's been distorted or improperly used. Avoid falling into the bad logo camp by avoiding these common ...
Published: Fri, 06 Jul 2018 10:44:00 GMT
We were hoping to possibly get all the monuments in the Nationals Park logo, but it didn't really work." Anne Occi, MLB's vice president of design services who is working her 28th All-Star Game, and h...
Published: Thu, 12 Jul 2018 21:00:00 GMT
A logo that serves as a tool and promotes public identification and recognition, it can be an abstract or figurative design or the word mark. Since the logo is a visual entity that means that the logo ...
Published: Wed, 04 Jul 2018 03:39:00 GMT
Despite its cutting-edge mission, EFF had a logo that looked like it was from the earliest days of the internet. It was also impractical: It was a round logo that contained only the organization's acr...
Published: Wed, 11 Jul 2018 05:00:00 GMT
... a range of industrial designs and logos ranging from Coca Cola machines to the Exxon logo and even to the iconography of the U.S. Postal Service. His early design career started when he emigrated ...
Published: Thu, 12 Jul 2018 13:40:00 GMT
The city revently released the official logo of the event. They also revealed a proposed design for the event shirt. The city council also this month passed the resolution to add The Rotary Club of Ka...
Published: Mon, 16 Jul 2018 05:00:00 GMT
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