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Deluxe vs Logo Design Guru

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DELUXE

If you're looking for a company that has been in the business of, well, business for a long time, you may want to check out Deluxe. With a history spanning over 100 years, most recognizably in the customized checks and other personalized business materials marketplace, Deluxe maintains an A+ rating and accreditation with the BBB. Clearly, Deluxe is no fly-by-night, newbie logo design company.

Getting started is easy: choose the package you want, complete Deluxe's Creative Brief, and expect to have concepts available for your review within five days. Deluxe offers four main packages for people looking to create or redesign their brand's image:

  • Bronze: for $195, this package includes 4 logo design concepts, 2 designers working on the project, 2 design revisions, vector image and 11 file formats.
  • Silver: for $395, this package gives you all of the features of Bronze and more. You'll get 6 total logo design concepts, 3 designers working on the project, unlimited design revisions, as well as black and white vector format and a package of stationery design (such as business cards, letterhead, envelopes, fax cover sheets).
  • Gold: for $645, this package includes all of the features of the Silver package, with the extras of 10 logo design concepts, 5 designers on the project, fonts and color codes, lifetime file storage, custom email signature design, and 1000 printed business cards.
  • Platinum: at the top of the packages, the Platinum sells for $995. Of course, all of the features of the Gold package are included, with one notable difference: you only get 1 logo design concept and 5 designers working on the project, but you get a hand-drawn illustration/mascot.

What's to love about Deluxe? Experience is key, and the Deluxe design team has created more than 70,000 logos for small businesses of all types. And, with over 4.5 million customers since 1915, Deluxe obviously knows what it takes to succeed.

Shoppers that do choose Deluxe can anticipate a professional, quality made logo but it may cost them more than other more economical options. Another thing to keep in mind when choosing Deluxe is that their 100% customer satisfaction guarantee only applies until the revision process starts - so if you choose a design and ask for a revision, you can't get a refund after that point.

Overall, Deluxe offers a good array of price points and options for your next logo design, and their long history means that they're a trustworthy choice for your business needs. Deluxe is well worth your consideration.

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LOGO DESIGN GURU

Logo Design Guru is a full service site offering logo design packages, brochure packages, and web solutions. They offer a lot of information on a very slick website, which is organized neatly for easy navigation and efficiency. The portfolio is nicely categorized into 45 industries specific for easy browsing. Quick link tabs on the home page navigate you through the portfolio, ordering, how logo design works, testimonials, FAQ's, about us and contact information. The process is very simple; fill out an order form, Logo Design Guru processes your order, you then receive design samples, revisions are made, and the logo is finalized.

Logo Design Guru offers 6 logo design packages. The packages are presented in an easy to read chart for quick comparison.

  • The "99'er" package costs $99, which includes 1 concept and revision by 1 designer.
  • The Basic package costs $199; 4 concepts, 3 revisions all done by 1 designer.
  • The Executive package costs $349 has 8 concepts by 2 designers, unlimited revisions, 1 redraw (if not satisfied with original concepts), an illustrative logo, files sent on CD, a stationery design, lifetime storage and fax cover.
  • The Elite package costs $499 and comes with 10 concepts by 2 designers, flash and illustrative logos, stationery design, and 500 free business cards.
  • The Superior package costs $999 gets you the Superior package. This package has everything mentioned before but done by 3 designers instead of 2 and adds a brochure design.
  • The Guru package also costs $999. This is just like the Superior package except instead of a brochure design you get a website design concept with 4 pages and revisions.

Customer service is available via phone, fax and email. The FAQ page answers basic questions and provides other helpful information.

Our biggest issue with Logo Design Guru lies with their satisfaction guarantee. On the one hand, they claim to offer changes to your logo until satisfied. However, they will not refund your money under any circumstances. We always cringe at draconian refund policies like this. In this day and age, and especially when conducting business over the Internet, a money-back refund is a major point of dependability.

Logo Design Guru offers an attractive website with quality designs and pricing to fit all budgets. However, with a lack of any kind of money back guarantee, we're forced to drop Logo Design Guru in our ratings. With a more consumer-friendly policy, this service would challenge to be among our top picks. Within five hours of ordering our $99 package from Logo Design Guru, we received a phone call from the company giving us the name of our designer and her phone number. Overall, we were very impressed with the company's customer service.

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Logo Design

To help you find the Best Logo Design Services, TopConsumerReviews.com provides you with an in-depth comparison of Deluxe and Logo Design Guru.

Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



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