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Deluxe vs Logo Maker
Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.
Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.
If you're looking for a company that has been in the business of, well, business for a long time, you may want to check out Deluxe. With a history spanning over 100 years, most recognizably in the customized checks and other personalized business materials marketplace, Deluxe maintains an A+ rating and accreditation with the BBB. Clearly, Deluxe is no fly-by-night, newbie logo design company.
Getting started is easy: choose the package you want, complete Deluxe's Creative Brief, and expect to have concepts available for your review within five days. Deluxe offers four main packages for people looking to create or redesign their brand's image:
What's to love about Deluxe? Experience is key, and the Deluxe design team has created more than 70,000 logos for small businesses of all types. And, with over 4.5 million customers since 1915, Deluxe obviously knows what it takes to succeed.
Shoppers that do choose Deluxe can anticipate a professional, quality made logo but it may cost them more than other more economical options. Another thing to keep in mind when choosing Deluxe is that their 100% customer satisfaction guarantee only applies until the revision process starts - so if you choose a design and ask for a revision, you can't get a refund after that point.
Overall, Deluxe offers a good array of price points and options for your next logo design, and their long history means that they're a trustworthy choice for your business needs. Deluxe is well worth your consideration.
Logo Maker is a simple, efficient, do-it-yourself logo site. Logo Maker gets down to business quoting a $49, 3 easy step logo creation. From the home page, link tabs allow you to start your logo, go to the Logo Maker store, see sample logos, and view a "how it works" tutorial.
The basic concept of Logo Maker is to design your own logo using the various images on file, add your own wording or company name, and pick your own colors. For a relatively small fee you've made your own logo. We like the concept and the price of $49 is very attractive. Users also have the option of purchasing stationery, promotional items, and apparel to completely brand your company. Logo Maker also offers a free web-ready logo that you can use on your website for as long as you like - no purchase necessary. However, by purchasing your logo for $49, you are provided your logo in a variety of formats so that it can then be used for stationery, business cards, and various other uses.
Logo Maker has over 15,000 professionally designed icons to choose from. New icons are added weekly. Logo Maker also allows you to design and save up to 6 different logos. One unique feature we enjoyed is the "ask-a-friend" facility. Logo Maker allows you to email the logo you design to friends and colleagues in order to get their opinion of the logo before you purchase.
Customer service is available via email or by phone. And they offer a customer-friendly satisfaction guarantee; if you are not happy with your purchase within 30 days, just let them know and they will credit 100% toward a professionally designed logo package from Logoworks. One additional complaint we had with the site was the gray print - at times that made it difficult to read.
Logo Maker earns high marks for a great delivery of a unique concept. If you have a flair for creative design and some extra time, Logo Maker can be a very good option for businesses on a budget.
And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.
There are a number of factors you need to consider when looking at logo design services. Some of these include:
TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!
What a Quality Logo Can Do For Your Company
A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.
In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.
Logo Design In The News
It's almost impossible to overstate the importance of a logo. Logos are such a vital component of your brand that they are interwoven with the marketability, memorability, and overall success of your ...
Published: Tue, 16 Apr 2019 17:00:00 GMT
LEXINGTON, Ky. (WTVQ) - The Breeders' Cup has debuted the logo for the 2020 Breeders' Cup World Championships, which will take place on November 6 & 7 at Keeneland Race Course in Lexington, Kentucky. ...
Published: Fri, 19 Apr 2019 19:51:00 GMT
MCBAIN - Seventh-grader Elijah Hurlbert did not think his design would win the McBain logo competition. He knew students were doing it not only at Northern Michigan Christian School, but also at the ...
Published: Mon, 22 Apr 2019 01:31:00 GMT
ANN ARBOR, Mich. - To celebrate its 90th anniversary, the Ann Arbor Civic Theatre is holding a logo design contest. Entries can be submitted through the Civic Theatre's Facebook page, Instagram ...
Published: Wed, 10 Apr 2019 12:16:00 GMT
There are some subtleties to the design, the division between the colors along the face ... The team will begin NAHL play in the fall at the Icepost Ice Arenas, and a 33-foot rendition of the logo ...
Published: Sat, 20 Apr 2019 19:52:00 GMT
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