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Logo Design Guru vs Logo Yes

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LOGO DESIGN GURU

Logo Design Guru is a full service site offering logo design packages, brochure packages, and web solutions. They offer a lot of information on a very slick website, which is organized neatly for easy navigation and efficiency. The portfolio is nicely categorized into 45 industries specific for easy browsing. Quick link tabs on the home page navigate you through the portfolio, ordering, how logo design works, testimonials, FAQ's, about us and contact information. The process is very simple; fill out an order form, Logo Design Guru processes your order, you then receive design samples, revisions are made, and the logo is finalized.

Logo Design Guru offers 6 logo design packages. The packages are presented in an easy to read chart for quick comparison.

  • The "99'er" package costs $99, which includes 1 concept and revision by 1 designer.
  • The Basic package costs $199; 4 concepts, 3 revisions all done by 1 designer.
  • The Executive package costs $349 has 8 concepts by 2 designers, unlimited revisions, 1 redraw (if not satisfied with original concepts), an illustrative logo, files sent on CD, a stationery design, lifetime storage and fax cover.
  • The Elite package costs $499 and comes with 10 concepts by 2 designers, flash and illustrative logos, stationery design, and 500 free business cards.
  • The Superior package costs $999 gets you the Superior package. This package has everything mentioned before but done by 3 designers instead of 2 and adds a brochure design.
  • The Guru package also costs $999. This is just like the Superior package except instead of a brochure design you get a website design concept with 4 pages and revisions.

Customer service is available via phone, fax and email. The FAQ page answers basic questions and provides other helpful information.

Our biggest issue with Logo Design Guru lies with their satisfaction guarantee. On the one hand, they claim to offer changes to your logo until satisfied. However, they will not refund your money under any circumstances. We always cringe at draconian refund policies like this. In this day and age, and especially when conducting business over the Internet, a money-back refund is a major point of dependability.

Logo Design Guru offers an attractive website with quality designs and pricing to fit all budgets. However, with a lack of any kind of money back guarantee, we're forced to drop Logo Design Guru in our ratings. With a more consumer-friendly policy, this service would challenge to be among our top picks. Within five hours of ordering our $99 package from Logo Design Guru, we received a phone call from the company giving us the name of our designer and her phone number. Overall, we were very impressed with the company's customer service.

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LOGO YES

Logo Yes is another provider of do-it-yourself logos geared toward small businesses. Their mission is to provide professional yet affordable logos. But, at Logo Yes, you definitely get what you pay for. We had flashbacks of the 70's and 80's during our time at Logo Yes.

The overall process of designing your own logo is rather simple:

  1. Select your company type
  2. Choose the industry
  3. Select a symbol or character
  4. Further define the color palette

We attempted several times to build our own logo and while the process is very straightforward we experienced numerous website performance issues. Once we were able to successfully build our own logo we felt that a creative high school student with some clip art could have designed something we liked better.

Logo Yes provides no refund, you either buy it if you like it or don't. However, we couldn't find any reason to buy anything from Logo Yes. For a little more than the standard cost of Logo Yes you could choose a higher ranked company that creates a unique logo designed specifically for you, that makes a positive statement, and drives your business or organization in the right direction.

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Logo Design

To help you find the Best Logo Design Services, TopConsumerReviews.com provides you with an in-depth comparison of Logo Design Guru and Logo Yes.

Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



Logo Design In The News

Why Do I Need a Company Logo

Designing a logo that conveys your brand voice is an important first step in the process of getting potential customers to recognize and trust your services. If you have some graphic design skills and ...

Published:  Fri, 20 Jul 2018 09:03:00 GMT



How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and perm...

Published:  Fri, 20 Jul 2018 09:00:00 GMT



Worcester schools' logo redesign gets mixed reviews

But committee member Brian O'Connell, who preferred sticking for the time being with the district's existing "lamp of knowledge" logo, said he feels the new design doesn't sufficiently communicate the ...

Published:  Thu, 19 Jul 2018 20:28:00 GMT



Out of the blue: A look back at Air Force One's classic design

The current look of Air Force One is a true design classic. It dates back to 1962 ... Coca-Cola vending machines and the Greyhound buses, and popular logos for TWA, Exxon and Shell. "He criticized the ...

Published:  Fri, 20 Jul 2018 17:25:55 GMT



How D.C.'s All-Star Game logo came together: "˜It very much tells the story of the city'

We were hoping to possibly get all the monuments in the Nationals Park logo, but it didn't really work." Anne Occi, MLB's vice president of design services who is working her 28th All-Star Game, and h...

Published:  Thu, 12 Jul 2018 21:00:00 GMT




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