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The Logo Company vs 48 Hours Logo

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THE LOGO COMPANY

The Logo Company is an attractive website that commands your attention right away. The logo for The Logo Company is original and sets the tone of confidence in their designs. The home page spells out the 3-step process to designing your logo, and provides a mini gallery of logos, testimonials and quick links to other services they offer. The three step process is fairly straight forward:

  1. Browse the portfolio
  2. Select a font
  3. Fill out an intuitive logo order form and make payment

The designers then get to work and provide you with 3 concepts in less than 3 working days.

To further simplify the process, The Logo Client offers 3 design packages; Logo Design, Logo Design plus Stationery Design, and Logo Design plus Stationery Design plus 500 glossy finish business cards. With these packages, you get:

  • The Logo Design package is $149 and includes: a minimum of 3 unique logo design choices to choose from in 3 business days or less, and unlimited revisions.
  • Building on the Logo Design package is the "plus stationery" package for $199. This package includes everything in the logo design package plus 3 business stationery design layouts to choose from.
  • The final package is the "Logo Design plus Stationery design plus 500 glossy finish business cards delivered to your door anywhere in the USA" package for $289.

Customer service is available via email, phone or fax. The FAQ page is helpful in answering most questions and a glossary of terms to broaden your knowledge base. The Logo Company now offers a 100% money back guarantee with no questions asked.

The Logo Company is a good choice for those looking for a savvy logo and provides no risk if you are not fully satisfied. The Logo Company is a definitely worth considering before you select your logo designer.

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48 HOURS LOGO

48 Hours Logo has been in the logo creation business for 4 years and offers a unique approach for their customers. This company calls the process of obtaining a conceptual logo design a "contest" which involves their many global freelance artists competing for the winning logo. We had trouble seeing the benefit of attempting to entice artists to work for us, the customer. We also had some concerns with the professionalism of the website and if the same lack of detail would be reflected in their logo designs.

48 Hours Logo has created more than 15,000 logos to date. The graphic artists are all freelance contractors that are located across the globe. Customers can financially incentivize these freelance artists to bid for their logo job.

The process of working with 48 Hours Logo is unusual. Here is what you can expect:

  1. Complete a simple form that describes the business and target audience, style, colors and more.
  2. Establish the "contest" price that you are willing to pay for a logo you may choose. The minimum bid starts at $99.00. 48 Hours Logo adds a 15% fee on top of the starting bid for their fee. Pay more for upgrades, privacy and participation as you see best.
  3. Choose the number of days you want the "contest" available for designs ideas.
  4. Update contact information.
  5. The typical turnaround is between a few hours to several days depending on the options chosen during the bid process.
  6. After all of the logos have been submitted, the customer may choose 3 logos for the revision stage. Customers will have 1 week to work with the 3 artists to tweak and improve the logos before selecting the "contest" winner.

We felt that the bidding and enticement required to get a fresh logo was a bit of hassle. How do new customers know what is necessary to truly attract a quality artist? We also had concerns with the number of grammatical errors on the website and why that had not yet been corrected in 4 years. The only method of communicating with 48 Hours Logo is via email. Customer refunds for unwanted logos are only optional if they do not receive a minimum number of conceptual ideas.

We struggled to get excited about working with 48 Hours Logo for our next project. The act of bidding for the best logo seemed like a game we weren't interested in. The website also lacked professionalism and the refund policy was a bit of a disappointment. For a hassle free, professional logo we recommend shopping some of the higher ranked companies in our reviews.

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Logo Design

To help you find the Best Logo Design Services, TopConsumerReviews.com provides you with an in-depth comparison of The Logo Company and 48 Hours Logo.

Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



Logo Design In The News

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Published:  Wed, 04 Jul 2018 03:39:00 GMT



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Despite its cutting-edge mission, EFF had a logo that looked like it was from the earliest days of the internet. It was also impractical: It was a round logo that contained only the organization's acr...

Published:  Wed, 11 Jul 2018 05:00:00 GMT



The History Behind the 'Jackie Kennedy Blue' Air Force One Design That President Trump Hates

... a range of industrial designs and logos ranging from Coca Cola machines to the Exxon logo and even to the iconography of the U.S. Postal Service. His early design career started when he emigrated ...

Published:  Thu, 12 Jul 2018 13:40:00 GMT



City unveils new logo, co-sponsor and Rice Harvest event schedule

The city revently released the official logo of the event. They also revealed a proposed design for the event shirt. The city council also this month passed the resolution to add The Rotary Club of Ka...

Published:  Mon, 16 Jul 2018 05:00:00 GMT



Green Bay native Kimberly Vlies created this year's winning Artstreet logo

Green Bay native Kimberly Vlies created this year's winning Artstreet logo Green Bay native Kimberly Vlies aimed to capture "the spirit and bustle of a vibrant cultural event" with her Artstreet desig...

Published:  Tue, 10 Jul 2018 08:55:00 GMT



5 Elements The Designhill Logo Maker Uses For A Professional Look

It should be simple and clean, providing context to your business industry. Additionally, the logo design shouldn't be to close to any of your competitors to avoid confusion. It can be difficult to cr...

Published:  Wed, 11 Jul 2018 08:26:00 GMT



9 Things Logo Designers Wish Clients Knew

You can have a cool logo, but if that design doesn't translate and complement the rest of your branding, people will be able to tell-even if they don't know design." If it is a situation where you're ...

Published:  Thu, 05 Jul 2018 22:37:00 GMT




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