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The Logo Company vs Deluxe

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THE LOGO COMPANY

The Logo Company is an attractive website that commands your attention right away. The logo for The Logo Company is original and sets the tone of confidence in their designs. The home page spells out the 3-step process to designing your logo, and provides a mini gallery of logos, testimonials and quick links to other services they offer. The three step process is fairly straight forward:

  1. Browse the portfolio
  2. Select a font
  3. Fill out an intuitive logo order form and make payment

The designers then get to work and provide you with 3 concepts in less than 3 working days.

To further simplify the process, The Logo Client offers 3 design packages; Logo Design, Logo Design plus Stationery Design, and Logo Design plus Stationery Design plus 500 glossy finish business cards. With these packages, you get:

  • The Logo Design package is $149 and includes: a minimum of 3 unique logo design choices to choose from in 3 business days or less, and unlimited revisions.
  • Building on the Logo Design package is the "plus stationery" package for $199. This package includes everything in the logo design package plus 3 business stationery design layouts to choose from.
  • The final package is the "Logo Design plus Stationery design plus 500 glossy finish business cards delivered to your door anywhere in the USA" package for $289.

Customer service is available via email, phone or fax. The FAQ page is helpful in answering most questions and a glossary of terms to broaden your knowledge base. The Logo Company now offers a 100% money back guarantee with no questions asked.

The Logo Company is a good choice for those looking for a savvy logo and provides no risk if you are not fully satisfied. The Logo Company is a definitely worth considering before you select your logo designer.

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DELUXE

If you're looking for a company that has been in the business of, well, business for a long time, you may want to check out Deluxe. With a history spanning over 100 years, most recognizably in the customized checks and other personalized business materials marketplace, Deluxe maintains an A+ rating and accreditation with the BBB. Clearly, Deluxe is no fly-by-night, newbie logo design company.

Getting started is easy: choose the package you want, complete Deluxe's Creative Brief, and expect to have concepts available for your review within five days. Deluxe offers four main packages for people looking to create or redesign their brand's image:

  • Bronze: for $195, this package includes 4 logo design concepts, 2 designers working on the project, 2 design revisions, vector image and 11 file formats.
  • Silver: for $395, this package gives you all of the features of Bronze and more. You'll get 6 total logo design concepts, 3 designers working on the project, unlimited design revisions, as well as black and white vector format and a package of stationery design (such as business cards, letterhead, envelopes, fax cover sheets).
  • Gold: for $645, this package includes all of the features of the Silver package, with the extras of 10 logo design concepts, 5 designers on the project, fonts and color codes, lifetime file storage, custom email signature design, and 1000 printed business cards.
  • Platinum: at the top of the packages, the Platinum sells for $995. Of course, all of the features of the Gold package are included, with one notable difference: you only get 1 logo design concept and 5 designers working on the project, but you get a hand-drawn illustration/mascot.

What's to love about Deluxe? Experience is key, and the Deluxe design team has created more than 70,000 logos for small businesses of all types. And, with over 4.5 million customers since 1915, Deluxe obviously knows what it takes to succeed.

Shoppers that do choose Deluxe can anticipate a professional, quality made logo but it may cost them more than other more economical options. Another thing to keep in mind when choosing Deluxe is that their 100% customer satisfaction guarantee only applies until the revision process starts - so if you choose a design and ask for a revision, you can't get a refund after that point.

Overall, Deluxe offers a good array of price points and options for your next logo design, and their long history means that they're a trustworthy choice for your business needs. Deluxe is well worth your consideration.

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Logo Design

To help you find the Best Logo Design Services, TopConsumerReviews.com provides you with an in-depth comparison of The Logo Company and Deluxe.

Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



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