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The Logo Company vs Logo Design Guru

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THE LOGO COMPANY

The Logo Company is an attractive website that commands your attention right away. The logo for The Logo Company is original and sets the tone of confidence in their designs. The home page spells out the 3-step process to designing your logo, and provides a mini gallery of logos, testimonials and quick links to other services they offer. The three step process is fairly straight forward:

  1. Browse the portfolio
  2. Select a font
  3. Fill out an intuitive logo order form and make payment

The designers then get to work and provide you with 3 concepts in less than 3 working days.

To further simplify the process, The Logo Client offers 3 design packages; Logo Design, Logo Design plus Stationery Design, and Logo Design plus Stationery Design plus 500 glossy finish business cards. With these packages, you get:

  • The Logo Design package is $149 and includes: a minimum of 3 unique logo design choices to choose from in 3 business days or less, and unlimited revisions.
  • Building on the Logo Design package is the "plus stationery" package for $199. This package includes everything in the logo design package plus 3 business stationery design layouts to choose from.
  • The final package is the "Logo Design plus Stationery design plus 500 glossy finish business cards delivered to your door anywhere in the USA" package for $289.

Customer service is available via email, phone or fax. The FAQ page is helpful in answering most questions and a glossary of terms to broaden your knowledge base. The Logo Company now offers a 100% money back guarantee with no questions asked.

The Logo Company is a good choice for those looking for a savvy logo and provides no risk if you are not fully satisfied. The Logo Company is a definitely worth considering before you select your logo designer.

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LOGO DESIGN GURU

Logo Design Guru is a full service site offering logo design packages, brochure packages, and web solutions. They offer a lot of information on a very slick website, which is organized neatly for easy navigation and efficiency. The portfolio is nicely categorized into 45 industries specific for easy browsing. Quick link tabs on the home page navigate you through the portfolio, ordering, how logo design works, testimonials, FAQ's, about us and contact information. The process is very simple; fill out an order form, Logo Design Guru processes your order, you then receive design samples, revisions are made, and the logo is finalized.

Logo Design Guru offers 6 logo design packages. The packages are presented in an easy to read chart for quick comparison.

  • The "99'er" package costs $99, which includes 1 concept and revision by 1 designer.
  • The Basic package costs $199; 4 concepts, 3 revisions all done by 1 designer.
  • The Executive package costs $349 has 8 concepts by 2 designers, unlimited revisions, 1 redraw (if not satisfied with original concepts), an illustrative logo, files sent on CD, a stationery design, lifetime storage and fax cover.
  • The Elite package costs $499 and comes with 10 concepts by 2 designers, flash and illustrative logos, stationery design, and 500 free business cards.
  • The Superior package costs $999 gets you the Superior package. This package has everything mentioned before but done by 3 designers instead of 2 and adds a brochure design.
  • The Guru package also costs $999. This is just like the Superior package except instead of a brochure design you get a website design concept with 4 pages and revisions.

Customer service is available via phone, fax and email. The FAQ page answers basic questions and provides other helpful information.

Our biggest issue with Logo Design Guru lies with their satisfaction guarantee. On the one hand, they claim to offer changes to your logo until satisfied. However, they will not refund your money under any circumstances. We always cringe at draconian refund policies like this. In this day and age, and especially when conducting business over the Internet, a money-back refund is a major point of dependability.

Logo Design Guru offers an attractive website with quality designs and pricing to fit all budgets. However, with a lack of any kind of money back guarantee, we're forced to drop Logo Design Guru in our ratings. With a more consumer-friendly policy, this service would challenge to be among our top picks. Within five hours of ordering our $99 package from Logo Design Guru, we received a phone call from the company giving us the name of our designer and her phone number. Overall, we were very impressed with the company's customer service.

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Logo Design

To help you find the Best Logo Design Services, TopConsumerReviews.com provides you with an in-depth comparison of The Logo Company and Logo Design Guru.

Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



Logo Design In The News

How Your Company's Logo Influences Purchase Decisions

it's in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey, because thoughtless design choices lead to misleading or confusing ...

Published:  Fri, 14 Sep 2018 09:00:00 GMT



Why Do All New Fashion Logos Look the Same

Similarly, Mitch Goldstein, a professor at R.I.T.'s College of Art and Design, sees this as the logos' primary purpose. "I suspect that the idea behind these designs is as much about the log ...

Published:  Thu, 20 Sep 2018 18:35:00 GMT



Major League Baseball Postseason Logos Look to "˜Premium' Trends

With the quick-turnaround nature of MLB playoffs, the design team must take into account logos placement on the field. "The way the postseason is set up you may find yourself having to paint overnight ...

Published:  Tue, 18 Sep 2018 21:59:00 GMT



Taku Omura turns logo design into industrial design - Pt. 2

Logo Design and Industrial Design seldom overlap. They may be entities of the problem-solving gamut, but they target completely different areas. Logos help companies and brands establish a memorable v...

Published:  Tue, 11 Sep 2018 14:30:00 GMT



Why online logo design has become so big

The web has seen more and more logo creators appear in the last two years than ever before. The do-it-yourself phenomenon began about 10 years ago. A handful of sites started offering easy-to-use onli...

Published:  Wed, 19 Sep 2018 01:59:00 GMT




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