The Logo Company vs Logo Maker for April 2019

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The Logo Company vs Logo Maker

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Establishing a business identity is one of the most important, and most visible, aspects of a new venture. Your logo is the cornerstone of your business identity. Everywhere that you will market your company - whether it be on a website, through print advertising, on business cards, headlining company stationery, or even on billboards or television commercials - your logo conveys your company's image.

Are you looking for a logo that's more serious? Or whimsical? Casual? Or professional? There are many choices that need to be made when it comes to designing a logo. Everything from the logo color scheme, to the choice of graphics, and even the lettering font and size must blend together to produce your desired effect.

THE LOGO COMPANY

The Logo Company is an attractive website that commands your attention right away. The logo for The Logo Company is original and sets the tone of confidence in their designs. The home page spells out the 3-step process to designing your logo, and provides a mini gallery of logos, testimonials and quick links to other services they offer. The three step process is fairly straight forward:

  1. Browse the portfolio
  2. Select a font
  3. Fill out an intuitive logo order form and make payment

The designers then get to work and provide you with 3 concepts in less than 3 working days.

To further simplify the process, The Logo Client offers 3 design packages; Logo Design, Logo Design plus Stationery Design, and Logo Design plus Stationery Design plus 500 glossy finish business cards. With these packages, you get:

  • The Logo Design package is $149 and includes: a minimum of 3 unique logo design choices to choose from in 3 business days or less, and unlimited revisions.
  • Building on the Logo Design package is the "plus stationery" package for $199. This package includes everything in the logo design package plus 3 business stationery design layouts to choose from.
  • The final package is the "Logo Design plus Stationery design plus 500 glossy finish business cards delivered to your door anywhere in the USA" package for $289.

Customer service is available via email, phone or fax. The FAQ page is helpful in answering most questions and a glossary of terms to broaden your knowledge base. The Logo Company now offers a 100% money back guarantee with no questions asked.

The Logo Company is a good choice for those looking for a savvy logo and provides no risk if you are not fully satisfied. The Logo Company is a definitely worth considering before you select your logo designer.

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LOGO MAKER

Logo Maker is a simple, efficient, do-it-yourself logo site. Logo Maker gets down to business quoting a $49, 3 easy step logo creation. From the home page, link tabs allow you to start your logo, go to the Logo Maker store, see sample logos, and view a "how it works" tutorial.

The basic concept of Logo Maker is to design your own logo using the various images on file, add your own wording or company name, and pick your own colors. For a relatively small fee you've made your own logo. We like the concept and the price of $49 is very attractive. Users also have the option of purchasing stationery, promotional items, and apparel to completely brand your company. Logo Maker also offers a free web-ready logo that you can use on your website for as long as you like - no purchase necessary. However, by purchasing your logo for $49, you are provided your logo in a variety of formats so that it can then be used for stationery, business cards, and various other uses.

Logo Maker has over 15,000 professionally designed icons to choose from. New icons are added weekly. Logo Maker also allows you to design and save up to 6 different logos. One unique feature we enjoyed is the "ask-a-friend" facility. Logo Maker allows you to email the logo you design to friends and colleagues in order to get their opinion of the logo before you purchase.

Customer service is available via email or by phone. And they offer a customer-friendly satisfaction guarantee; if you are not happy with your purchase within 30 days, just let them know and they will credit 100% toward a professionally designed logo package from Logoworks. One additional complaint we had with the site was the gray print - at times that made it difficult to read.

Logo Maker earns high marks for a great delivery of a unique concept. If you have a flair for creative design and some extra time, Logo Maker can be a very good option for businesses on a budget.

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And it's very important to design your logo right the first time. Changing a company's logo can be very expensive, in terms of time, dollars, and reputation.

There are a number of factors you need to consider when looking at logo design services. Some of these include:

  • Quality.  Are you working with a team of highly skilled graphic artists? Will they listen to your needs before working on your project?
  • Convenience.  How quickly will you be able to see your logos? What is the revision process? How many revisions are you allowed in your package?
  • Cost.  Although an effective logo is extremely important, chances are you don't have an unlimited budget. How expensive will it be to get a distinctive, impressive design?

TopConsumerReviews.com has reviewed and ranked the best logo design services available. We hope this information helps you create the corporate image you're looking for!



What a Quality Logo Can Do For Your Company

A brand is the perceived personality of a company as a whole and the logo helps identify that business via a design, word or symbol. A quality logo is imperative to the image of a company in a number of ways. No matter how wonderful the company and the products or services are, if you don't have a logo, or the one you do misses the mark, you could be in trouble.

Established
A quality logo design helps new businesses look and feel established. A professional looking business logo and marketing materials help make your new business more credible. This is important to growth and company success. This also increases the likelihood that customers will trust using your service or product.

Identity
Logos are also easier for customers to remember. A picture, symbol, or even words in a unique font, are much faster to memorize and be identified with than a company name. Also, the use of graphics in a logo can help explain to customers what you have to offer - eliminating some of the questions or confusion when a new company name appears out of the blue. As consumers grow to know, like and recognize a logo they are more likely to respond positively to marketing efforts which could lead to sales and company success.

Credibility
Without a quality logo your company will appear unstable and fly-by-night. Your potential customers will feel uneasy and unsure if purchasing your product is a good decision and will wonder how long you'll be in business. Most people don't want to commit to something that isn't expected to be around in a few months or could be managed by those with shady intent. If you've considered designing your own logo, to save money, think again. An unprofessional logo will in turn make your business look unprofessional. Customers could perceive you as unable to create quality goods or services. Kind of the age old mindset that if you don't care what you look or how you represent the company you won't care about the product you're selling. Also keep in mind that if you plan to design your logo yourself and then switch it with a professional replacement, once you have a larger revenue stream, you'll only end up confusing the consumer. They'll question if someone bought out your company, if new staff have replaced those that they felt comfortable with before and if something negative happened that you're trying to hide. Avoiding a logo change, at all costs, is the best way to avoid creating negative attention.

In summary, a professional looking logo is important to the perception of your potential customers. Substituting a home grown logo today will lead to poor sales and customer confusion in the future.

 



Logo Design In The News

10 Signs That Your Business Needs a New Logo Design

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Published:  Tue, 16 Apr 2019 17:00:00 GMT



Breeders' Cup reveals 2020 logo for Keeneland

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Published:  Fri, 19 Apr 2019 19:51:00 GMT



This McBain student designed the city's new logo

MCBAIN - Seventh-grader Elijah Hurlbert did not think his design would win the McBain logo competition. He knew students were doing it not only at Northern Michigan Christian School, but also at the ...

Published:  Mon, 22 Apr 2019 01:31:00 GMT



Ann Arbor Civil Theatre holding logo design contest for 90th anniversary

ANN ARBOR, Mich. - To celebrate its 90th anniversary, the Ann Arbor Civic Theatre is holding a logo design contest. Entries can be submitted through the Civic Theatre's Facebook page, Instagram ...

Published:  Wed, 10 Apr 2019 12:16:00 GMT



New hockey franchise unveils logo

There are some subtleties to the design, the division between the colors along the face ... The team will begin NAHL play in the fall at the Icepost Ice Arenas, and a 33-foot rendition of the logo ...

Published:  Sat, 20 Apr 2019 19:52:00 GMT



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Whether you're starting a new business or rebranding an existing one, think carefully about your logo design. Generally speaking, your logo will be the first thing that comes to mind when someone ...

Published:  Mon, 08 Apr 2019 21:17:00 GMT



New Mexico Ice Wolves Unveil a Logo of Enchantment

The logo was designed by Jim Bergquist of JLB Design Studio. "Without being literal, we wanted to create an Ice Wolf that is all our own that tells our story with the Land of Enchantment living ...

Published:  Mon, 22 Apr 2019 07:34:00 GMT



Celebrity Cruises: Different by Design

The design featured a stunning two-story main dining room dominated ... Lutoff-Perlo and her team are already making Celebrity famous. - MarEx The Iconic "X" Logo Ever wonder what the "X" stands for ...

Published:  Sun, 21 Apr 2019 20:30:00 GMT



Damian Lillard's Tattoos Include Raiders Logo, Design on Warriors Jerseys

Portland Trail Blazers star guard Damian Lillard has a number of tattoos with various meanings, and many of them will grab your attention. Although not all of Lillard's tattoos are visible, as ...

Published:  Sun, 14 Apr 2019 19:59:00 GMT



Museum in Bradenton has a new logo design. Here's how it was created

How the designers of the new logo for the Bishop Museum of Science and Nature, formerly the South Florida Museum, created what is called the "Bishop B." Real-time updates and all local stories you ...

Published:  Wed, 10 Apr 2019 08:43:00 GMT




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