March 23, 2018

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Related Articles

Mystery Shopping is a Big Business

The Purpose of Mystery Shopping

How to Earn Money From Home as a Mystery Shopper

How to Find Legitimate Mystery Shopping Jobs

Popular Industries that Use Mystery Shoppers

Tax Deductions for Mystery Shoppers

How to Spot Mystery Shopping Scams

Mystery Shopping Frequently Asked Questions

Mystery Shopping & How to Present Yourself While On the Job


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

The Purpose of Mystery Shopping

Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.

A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.

Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.

Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.

If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.

The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.

5 Ways a Mystery Shopper Program Can Improve the Guest Experience

Most restaurant operators are familiar with the concept of a mystery shopper; people who visit a restaurant and fill out a report based on their experience. It's a concept that's been around nearly as long as the restaurant business itself. But while ...

Published:  Fri, 09 Mar 2018 11:43:00 GMT

Sydney Trains spends millions on mystery shoppers

The NSW Berejiklian government has signed a secretive two-year, multimillion-dollar contract for mystery shoppers to ride the Sydney Trains network, The New Daily can reveal. Accounting firm Ernst and Young was contracted at a figure understood to be $4 ...

Published:  Wed, 14 Mar 2018 17:12:00 GMT

Greythorn: A mystery "˜suburb' where the locals aren't even sure where they live

But no. Don't get excited. The real Greythorn is a little enclave in Balwyn North. Its name covers a park, a shopping centre, and a road. And a house here will cost you about $1.9 million. Ask a Greythornian if Greythorn is different to Balwyn North ...

Published:  Tue, 20 Mar 2018 03:28:00 GMT

FA - Mystery Shopper West Sussex - IJO - 22032018

Each week the mystery shopper seeks advice from independent advisers in the UK. The aim is to find out whether advisers are delivering the goods when it comes to the all-important initial telephone contact between client and adviser. It is only intended to ...

Published:  Wed, 21 Mar 2018 04:22:00 GMT

Thieves steal millions of PC Optimum points, go on shopping sprees

"I was shocked," she said, after discovering the bogus transactions plus an indication that a mystery cellphone had been linked to ... Loblaws merged its two rewards programs - PC Plus and Shoppers Optimum - to form PC Optimum on Feb. 1.

Published:  Thu, 22 Mar 2018 01:00:00 GMT

So... where's the tape The mystery surrounding the secretly recorded audio of Peter and Karl Stefanovic discussing Georgie Gardner deepens - as rumours swirl 'it has been ...

Entertainment journalist Peter Ford alleged on Monday that an Uber driver is shopping around audio of an explosive chat ... with the siblings engaging in a bit of 'b*tching' and 'moaning'. However, mystery stills surrounds the infamous recording as ...

Published:  Mon, 12 Mar 2018 18:12:00 GMT

Scam Watch: Walmart doesn't solicit mystery shoppers

OSWEGO (WSYR-TV) - An Oswego County woman says she got a strange offer to become a secret shopper for Walmart and Western union...and suspects it's a scam. The letter, sent in the mail, instructs her to cash a $17-hundred check to test workers' customer ...

Published:  Sun, 18 Mar 2018 21:16:00 GMT

South Bend native lives dream through mystery novel

She not only owns a bookstore, she has a murder mystery to solve. On the other hand ... assists in solving the murder - in between shopping and taking trips to the local casino to gamble, meet gentlemen and eat at the buffet. The setting of "The ...

Published:  Sun, 18 Mar 2018 03:36:00 GMT

Four years of mystery: Malaysia says U.S. company's search for MH370 will end in June

"The whole world, including the next of kin, have (new) hope to find the plane for closure," he told reporters at a remembrance event at a shopping mall near Kuala Lumpur. "For the aviation world, we want to know what exactly happened to the plane.

Published:  Mon, 19 Mar 2018 07:02:00 GMT

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