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      September 20, 2018

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The Purpose of Mystery Shopping

Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.

A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.

Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.

Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.

If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.

The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.

Naira abuse: Mystery shopper to monitor new banknotes - CBN

"The exercise consists of on the spot-checks to the premises of the beneficiaries after the receipt of disbursement as well as mystery shopper approach to shops, markets and toll gates and any ...

Published:  Tue, 18 Sep 2018 05:29:00 GMT



The Mystery Shopping Measure: Jancyn Helps Companies Understand the"¦

"Exceptional customer service in the retail store, along with merchandizing, timeliness, and knowledgeable sales associates, make the shopping experience rewarding. " SAN JOSE, Calif. (PRWEB) Septembe...

Published:  Mon, 17 Sep 2018 04:58:00 GMT



Mystery shoppers find solicitors ignoring potential clients for days

Law firms risk missing out on significant amounts of business because they fail to properly handle incoming calls and emails, mystery shopper research has found. Potential clients had asked for firms ...

Published:  Wed, 19 Sep 2018 06:30:00 GMT



Opening a Maltese bank account Mystery shoppers find woeful standards inside banks

A mystery shopping exercise into Maltese banks by the financial regulator has found that most banks operating in Malta and Gozo are in breach of EU rules on opening bank accounts, and had even discrim...

Published:  Tue, 18 Sep 2018 22:40:00 GMT



PDX Real Estate Insider: Three things I've heard about Big Pink's mystery window, Jordan Schnitzer's latest buy and Patrick Quinton's big raise

Did Jordan Schnitzer just pay $64.5 million for a shopping center that sold two years ago for almost ... "We saved a piece of the window we replaced to try and get it closer." Mystery solved.

Published:  Wed, 19 Sep 2018 07:20:00 GMT



Mystery man seen leaving site of Kings Plaza mall blaze: cops

Police have deemed Monday's massive car inferno at Brooklyn's Kings Plaza Shopping Center suspicious, authorities said. A security camera at the garage captured a man leaving shortly before ...

Published:  Mon, 17 Sep 2018 13:08:53 GMT



Jailhouse phone calls reveal Griego talking to mystery woman

I GUESS WHEN YOU GET OUT, WE'LL HAVE TO GO SHOPPING SO WE CAN GET THAT FLANNEL SHIRT FOR YOU ... SASH GRIEGO WAS In several of them, the 21-year-old is talking to a mystery woman.

Published:  Wed, 19 Sep 2018 03:35:00 GMT



New CEM software, LiaCXâ„¢, inks deal worth $200,000 over 2 years

The retailer, which operates 1,500 locations, currently uses Intouch mystery shopping, audit and customer survey product lines. The existing agreement for these products, which was set to expire ...

Published:  Tue, 18 Sep 2018 11:07:00 GMT



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