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      July 21, 2018

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The Purpose of Mystery Shopping

Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.

A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.

Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.

Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.

If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.

The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.

WBAMC mystery shopper aims to gauge patient experience

William Beaumont Army Medical Center's Patient Assistance Office recently kicked off a program to measure quality of outpatient encounters and provide immediate feedback to providers, clinics and othe...

Published:  Fri, 20 Jul 2018 09:21:00 GMT



'Long Island Medium' Star Larry Caputo's Mystery Shopping Girl Revealed

Theresa Caputo's estranged husband, Larry Caputo, is getting cozy with a woman he, ironically, met through "Long Island Medium" ... and yet no one saw it coming. Sources close to the 'LIM' star tell ...

Published:  Mon, 16 Jul 2018 14:32:00 GMT



'Mystery shopper' scam revealed

When Maureen Pazos applied for a job as a secret shopper, she wasn't sure what to expect. A few weeks later a priority mail envelope came from a company stating she'd been hired and sent her a check f...

Published:  Mon, 16 Jul 2018 16:47:00 GMT



Cellar-dwelling fish are a mystery in South Philadelphia's Navy Yard

Some speculate that their forebears were introduced to the eight-story building on Kitty Hawk Avenue at 12 th Street as a form of insect control, as occurred a few years ago at an abandoned shopping m...

Published:  Thu, 19 Jul 2018 11:39:00 GMT



Auto Dealership Mystery Shopping Indicates Which Brands Rock

A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more. ""˜Helpful' is one word that dete...

Published:  Mon, 09 Jul 2018 04:31:00 GMT



Secret shopper scams on the rise

WEBVTT IS LIVE WITH THE BIG STORY. >> IT'S NOT A NEW SCAM, SECRET SHOPPER OR MYSTERY SHOPPER SCHEMES HAVE EXISTED FOR MORE THAN A DECADE, BUT THE BETTER BUSINESS BUREAU SAYS THEY'RE BECOMING POPULAR A...

Published:  Wed, 18 Jul 2018 16:14:00 GMT



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