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      November 14, 2018

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Top Consumer Reviews Articles

TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

The Purpose of Mystery Shopping

Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.

A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.

Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.

Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.

If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.

The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.

Mystery Shopper: Isle of Wight

The shopper wants to buy a holiday home on the Isle of Wight, costing about £300,000. She has a mortgage on her south London home, which is valued at £500,000. She wants to know whether she should rem...

Published:  Wed, 14 Nov 2018 03:36:00 GMT



Voice of the consumer: Scam shortchanges mystery shopper

This week, a man reached out to our 11 Call for Action team when he was tricked into thinking he landed a new job as a mystery shopper. It turns out it was just a scam, and he lost hundreds of ...

Published:  Sun, 04 Nov 2018 12:40:00 GMT



Call for Action Alert: Watch for mystery shopper scam

COLORADO SPRINGS, Colo. (KKTV) --A man thought he landed a new job as a mystery shopper. It turns out it was just a scam, and he lost hundreds of dollars. Katie Pelton explains what to watch for in th...

Published:  Thu, 01 Nov 2018 13:09:00 GMT



Mystery Man Pays It Forward To NWA Veteran On Veterans Day

On Veterans' Day an 86-year-old Korean War Veteran, Edward Lee Nickels, who still works was shopping for a new wood ... on Sunday (Nov. 11) when the mystery man paid for the wood burning stove ...

Published:  Tue, 13 Nov 2018 17:44:00 GMT



Purple Tuesday: 'Shopping with a disability can be humiliating'

When the design agency Sigma carried out a mystery shopping exercise in the leisure sector this summer, it found a quarter of businesses could not accommodate a wheelchair while and a third were unabl...

Published:  Tue, 13 Nov 2018 11:56:00 GMT



Satterley mystery shop reveals big incentives for Melbourne land market

"Mystery shoppers have reported that a number of land estates have under-the-counter pricing discounts for people in a position to buy now," the Satterley Property Group founder and chief executive to...

Published:  Tue, 13 Nov 2018 05:47:00 GMT



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