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The Purpose of Mystery Shopping

Mystery shopping is designed to provide companies with valuable information that they may use to improve their business, service or product. A secret shopper is hired to visit a business location and will be assigned a specific task, which may include questions to ask, complaints to voice, purchases to make and certain business aspects to note.

A mystery shopper must have a keen eye for detail and should notice even the smallest aspect of a business. Mystery shopping can either include making purchases or simply evaluating customer service. For instance, if a customer line is long and the wait time is dreadful, a mystery shopper will need to evaluate the situation and give his/her opinion on how to improve it. Are more employees needed? Is there a store layout that could improve functionality and help to initiate shorter wait times? These are all important questions that a professional mystery shopper should be able to answer.

Because the purpose of mystery shopping is to provide an unbiased opinion on how a company can improve its presence, the mystery shopper will pose as a customer and secretly evaluate all aspects of a location. In acting as a customer, the employees will not realize they are being evaluated and, unlike a planned visit from the head office, the atmosphere will be more relaxed and will provide a natural look at how a business truly operates.

Many companies employ the use of comment cards, which are provided for customers to offer their opinions and insight into a store and how it could be improved. When a professional mystery shopper is hired, he/she will provide the same information from a consumer standpoint, but with a professional flair. Because this approach is invaluable, mystery shopping is commonly used in every industry. Although retail, restaurant, banking and convenience store locations have been at the top of the list as businesses most likely to employ mystery shoppers, it would be difficult to find an industry that does not use secret shopping services.

If you want to know where mystery shopping services could prove to be beneficial, simply look around you. Anywhere there are customers to shop, products to be sold or services to be purchased, a mystery shopper could be invaluable. If a company believes that there is always room for improvement, they are likely to realize the importance of a third party evaluation that offers insight in the form of a written assessment.

The mystery shopping industry not only detects what may need improving, but also can help to recognize valuable services and/or quality. In a world where prompt and effective customer service is often difficult to come by, it is important for a company to know which employees and/or locations are excelling in the way that they handle both the customers and the daily business operations. Mystery shopping can be used as a way of identifying outstanding employees and potentially even rewarding them with incentives to keep up the good work. Overall, mystery shopping is designed to promote improvement when needed and recognition when deserved. The only way to know for sure which category a particular business falls into is to take away the mystery and hire a secret shopper.

Mystery Aldi shopper finds how much supermarket really is cheaper than rivals for trolley of 33 'everyday' items

Aldi operates multiple stores across the city, including in Radford Road, Radford, Roseberry Avenue, Bell Green, Shultern Lane, Cannon Park and Hinckley Road in Walsgrave. And a secret shopper has found that it absolutely trounced its high street ...

Published:  Wed, 16 May 2018 04:36:00 GMT



Mystery Aldi shopper discovers how much cheaper budget supermarket actually is compared to Asda, Sainsbury's, Tesco and Waitrose

Lidl claimed it was the "fastest growing supermarket" over Christmas after booking a 16% leap in festive sales in December, although it did not give a breakdown of like-for-like sales. Fellow German chain Aldi also notched up a double-digit rise, helping ...

Published:  Tue, 15 May 2018 07:17:00 GMT



America's queen: Oprah steals show at royal wedding as she arrives with a mystery man and dances in her seat wearing Stella McCartney dress made with just 24 hours notice

Simply click below to start shopping... It was unclear if the man came with Oprah ... revealed King, She also siad that she had no idea who the mystery man with Oprah was and had never seen him before in her life. Once inside the church, Oprah spent ...

Published:  Sat, 19 May 2018 14:33:00 GMT



The Mystery of the $70 Hoodie That's All Over Facebook

The entrepreneur profits by charging a high markup, betting shoppers are unlikely to stumble upon the less-expensive goods on a marketplace site. AliExpress is the most popular such marketplace, but some entrepreneurs order from sellers on other ...

Published:  Sun, 20 May 2018 05:11:00 GMT



Blount County Sheriff's Office warns of 'mystery shopper' scam

The Blount County Sheriff's Office is warning residents of a "mystery shopper" scam targeting area residents. The scam consists of residents receiving an overnight package with a letter claiming the addressee has been selected as a Walmart mystery shopper ...

Published:  Sat, 19 May 2018 04:38:00 GMT



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