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      July 18, 2018

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Sinclair Customer Metrics vs Sentry Marketing

Best Mystery Shopping Programs

To help you find the Best Mystery Shopping, TopConsumerReviews.com provides you with an in-depth comparison of Sinclair Customer Metrics and Sentry Marketing.

To see ALL of our reviews for the Best Mystery Shopping, please Click Here

Who wouldn't love to get paid to shop, eat out, or go to the movies? That may sound too good to be true, but thousands of mystery shoppers across the US and Canada are doing just that: getting paid to visit restaurants, retail stores, and even theme parks in order to provide a customer's perspective on the cleanliness, service, and overall experience at the location.

How does mystery shopping work? Most "secret shoppers", as they are also known, are hired by third-party companies that specialize in helping businesses evaluate their performance. These third-party providers maintain a database of all of the current opportunities in your area, allowing you to apply for the jobs you'd like to do.

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Best Reviews

2018

Mystery Shopping Reviews

3 stars
Sinclair Customer Metrics

SINCLAIR CUSTOMER METRICS Visit Site

Types:

Banking, Convenience Stores, Grocery, Quick-Serve Restaurants, Restaurants, Retail

Sinclair Customer Metrics has been in business for more than 40 years, making them a well-established business when it comes to mystery shopping. Their primary industries for secret shoppers include restaurants, banks, convenience stores and supermarkets.

Some of those shops are done via video. From what we were able to determine from other shoppers' reviews, you rent the video equipment from Sinclair in order to evaluate the business.

Sinclair has a good reputation among secret shoppers. At the time of our review, they had an A+ rating with the Better Business Bureau and were among the top three picks for many experienced mystery shoppers.

Where Sinclair fell short for us was on their New Shopper page. Where most of their competitors have ample information for their prospective secret shoppers prior to applying, Sinclair's page was very basic and outdated-looking. In order to get any information, we had to enter our name and a valid email address. From there, we were taken to their requirements checklist, which includes an information page for new shoppers, Sinclair's independent contractor agreement, the online application, and a "New Shopper Challenge". Sinclair doesn't allow you to access all four requirements at once; you have to complete one step before being given access to the next.

Because Sinclair has such a solid track record among established secret shoppers, we're fairly confident that you'd have a positive experience working with them as a new mystery shopper. However, to be competitive with other mystery shopping providers, Sinclair would do well to increase the amount of information they offer to prospective contractors instead of making them jump through a number of hoops first.

Visit Site

2 stars
Sentry Marketing

SENTRY MARKETING Visit Site

Types:

Unknown

Created by former Ford exec Dave Agius, Sentry marketing was developed to help companies create "the best versions of themselves". Do they also help mystery shoppers have the best possible experience? We don't think so.

First, Sentry offers virtually no information to prospective shoppers prior to sign up. Do they send their secret shoppers to pizza places, amusement parks, or oil change shops? No idea. Do they pay via PayPal or check? Great question. What are their requirements for mystery shoppers? It's anyone's guess. To get any information at all, you'll have to go through multiple pages of their online registration form; they ask for your Social Security Number before you even get to see the agreement you're signing.

Second, we found multiple complaints from mystery shoppers who have worked with Sentry. Criticism typically centered around payments: the consensus was that it can often take months to get paid for completing a shop. Also, many people report that Sentry requires their mystery shoppers to receive payment through a third-party vendor that also deducts a service fee with each transaction.

Finally, while Sentry Marketing Group did have an A+ rating with the Better Business Bureau at the time of our review, and they were a member of various mystery shopping organizations (CXPA, MSPA, and IASE), they didn't appear to have any recognitions from any of those groups. Compared with other providers in our review that had awards and other accolades from both organizations and mystery shoppers themselves, Sentry doesn't seem to offer their secret shoppers the level of service that they try to help their clients achieve themselves.

The "mystery" in mystery shopping isn't supposed to refer to wondering when you're going to get paid or what types of companies you could be evaluating. Unfortunately, with Sentry that's probably what you'll get - so we strongly suggest you look at the higher-ranked secret shopping providers in our review.

Visit Site

Continued from above

Sometimes, if there's a high-priority shop near you, you may even receive a direct invitation to do the assignment. Of course, in order to be eligible, you'll likely have to fill out an application to be accepted as a mystery shopper for each provider that interests you.

Payment varies by company; some mystery shops pay you for your time, while others reimburse you for making a purchase that you get to keep. In either case, you'll be expected to fill out some kind of survey or evaluation regarding your experience in order to get paid. Most mystery shopping companies make payments via PayPal, though some still use traditional paper checks for their contractors.

No matter which mystery shopping company you choose, however, you should never have to pay to be a secret shopper: though you can opt for shopper training and certification to increase your chances of being selected for certain jobs, joining a reputable company's shopper database shouldn't cost you anything.

When considering the many different companies that specialize in hiring mystery shoppers, there are several aspects to keep in mind. Some of these include:

  • Selection. How many businesses does the company work with? Do they have any businesses that you'd enjoy reviewing?
  • Transparency. Does the company offer plenty of information upfront about their process for hiring mystery shoppers? Or do you have to give them your information first?
  • Reputation. Does the mystery shopping company have a good track record for quality jobs, on-time payments, and support for their secret shoppers?

TopConsumerReviews.com has reviewed and ranked the best mystery shopping providers available today. We hope this free information gets you on the road to your secret shopping experience right away!

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