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      January 21, 2020

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E Trade vs Sogo Trade

Best Online Stock Brokers

To help you find the Best Online Stock Brokers, TopConsumerReviews.com provides you with an in-depth comparison of E Trade and Sogo Trade.

To see ALL of our reviews for the Best Online Stock Brokers, please Click Here

Who is the Best Online Stock Broker? Whether you consider yourself an avid investor or a beginner just starting to look into the stock market, it's easy to get overwhelmed by all of the stock trading options. Although some people still use traditional stock brokers, many people have found they can save a lot of money by trading stocks themselves.

Besides significant cost savings, another great advantage to executing your own transactions is that you can avoid the time and energy necessary to deal with "professional" stock brokers. Many of these individuals try to convince you to buy or sell stocks, because they earn a commission every time you make a transaction. With online stock brokers, you never have to talk to any salesmen.

Continue reading below reviews

Best Reviews

2020

Online Stock Broker Reviews

3.5 stars
E Trade

E TRADE

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Cost:

$6.95 per stock trade for fewer than 30 trades/quarter

$4.95 per stock trade for 30+ per quarter

Minimum Deposit:

$500

If you like the idea of having an online stock broker who was responsible for executing the very first individual investor electronic trade over 30 years ago, E*TRADE is that company.

At the time of our review, E*TRADE offered up to 500 commission-free trades and up to $2500 in cash credit to investor accounts. In order to qualify, you had to deposit or transfer at least $10,000, with the highest rewards offered for accounts of $1 million or more. Or, if you prefer to start small, you can make the minimum investment of $500 and get stock trades at $6.95 (fewer than 30/quarter) or $4.95 (30+ per quarter).

E*TRADE has all three types of stock trading available: self-directed, assistance from financial consultants, or professional portfolio management. Customers report receiving excellent customer service with all 3.

Clients also have positive things to say about E*TRADE s trading platform. You should have an easy time using the OptionsHouse platform, either on your browser or tablet, to research and trade stocks/options/ETFs/futures. This platform is geared towards active traders, however, so you may find yourself more comfortable with their basic web platform if you're looking for information and tools focused on less-frequent stock trading.

Although E*TRADE has name-brand recognition from its long-standing history as an online stock broker, in some ways they've been passed by the competition within the basic investor/consumer marketplace. When compared with online brokers that charge low or no fees per stock trade, and/or who require no minimum investment, E*TRADE comes up a little short. But, for overall trustworthiness and solid tools for investors, especially active traders, they're still a strong contender.

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2.5 stars
Sogo Trade

SOGO TRADE

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Cost:

$4.88/trade on stocks

$2.88/trade on stocks with 150+ trades each quarter

Minimum Deposit:

None

SogoTrade has been serving investors since 1986, aiming to provide the best value for your investment dollars. They tell you upfront that they serve "independent, self-directed" investors - in other words, you'll need to use their educational/research tools to make the most informed decisions about your stock trades. A separate service, Sogo MarketRiders, is available if you prefer more personalized guidance from your online stock broker.

SogoTrade is, at its heart, a discount online stock broker. Although they have tools for the average investor, their best fit is probably for active traders - definitely not those who want to put their money in the market and forget about it.

The SogoTrade platform reflects that "bargain brokerage" mentality: no fancy graphics, no cutting-edge tech, just spreadsheets, tickers, and so on.

You'll also see that in their pricing. While they advertise a low $2.88/trade, you'll need to be making at least 150 trades each quarter to get that price. Otherwise, expect to pay a base rate of $4.88/trade. SogoTrade also offers "prepaid trades" in quantities of 20 or 50, which can bring your rate down to that same $2.88 price without the 150+ trades requirement.

SogoTrade used to be the lowest-priced online stock broker on the market, but as the industry has changed and many brokerages are offering lower-cost (and even no-cost) trades, SogoTrade seems to leave investors with the lower-quality platform without delivering any added value in exchange. We recommend you choose another online stock broker in our review

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Continued from above

And, of course, with fluctuations in the economy, and subsequent rises and falls in stock prices, some people panic and pull out significant investments - leaving the door wide open for others to take advantage of big opportunities to buy low and hopefully sell high later.

Of course, the best online stock brokers do have the option to work with a consultant if you choose. Especially if you're just starting to learn about investments, you may feel more comfortable knowing you can access an expert if the need arises. These services may be included, or you may have to pay for them a la carte.

So, when choosing the right online stock broker for your needs, how do you know which one is best? Before you jump in and start buying up your shares in Apple or Coca-Cola, here are some factors to keep in mind:

  • Information. From beginners to experts, having up-to-date information on the stock market is critical. What resources does the online stock broker have available to guide you in your decision-making?
  • Fees. When purchasing your stocks, will you be charged a percentage of your total buy or a flat fee? When the time comes to sell, what will you pay?
  • Reputation. What do other investors say about their experience buying and selling with the online stock broker? Have they had positive interactions with the broker when they've needed help? How many investors have chosen this particular broker's services?

TopConsumerReviews.com has reviewed and ranked the best online stock brokers available today. We hope this information helps you choose the right broker for your stock buying and trading needs!

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