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      April 5, 2020

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TD Ameritrade vs E Trade

Best Online Stock Brokers

To help you find the Best Online Stock Brokers, TopConsumerReviews.com provides you with an in-depth comparison of TD Ameritrade and E Trade.

To see ALL of our reviews for the Best Online Stock Brokers, please Click Here

Who is the Best Online Stock Broker? Whether you consider yourself an avid investor or a beginner just starting to look into the stock market, it's easy to get overwhelmed by all of the stock trading options. Although some people still use traditional stock brokers, many people have found they can save a lot of money by trading stocks themselves.

Besides significant cost savings, another great advantage to executing your own transactions is that you can avoid the time and energy necessary to deal with "professional" stock brokers. Many of these individuals try to convince you to buy or sell stocks, because they earn a commission every time you make a transaction. With online stock brokers, you never have to talk to any salesmen.

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Best Reviews

2020

Online Stock Broker Reviews

5 stars
TD Ameritrade

TD AMERITRADE

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Cost:

FREE online stock and ETF trades

$0 Commission for online option trades (contract fees only $0.65)

$5.00 for IVR (phone system) trades

$25.00 for broker-assisted trades

Minimum Deposit:

None

TopConsumerReviews.com Best-In-Class Blue Ribbon Award TD Ameritrade is the name to trust when it comes to affordable, easy-to-understand online stock trading. With a 40 year history, 11 million funded client accounts, and $1.2 trillion in total client assets, this online stock broker clearly has the expertise to help investors at all levels to make the transactions they want.

They start with one of the most straightforward pricing structures on the market:

  • FREE ($0 commission) for all U.S. exchange-listed stocks and ETFs - regardless of your account balance or how many shares you buy
  • Options trades are also $0 commission, with only a $0.65 contract fee and $0 exercise or assignment fees
  • Stocks not listed on a U.S. exchange (OTC stocks) have only $6.95 commission
  • IVR trades (Interactive Voice Response - over the phone transactions) are charged a $5.00 commission
  • Broker-assisted trades charge a $25 commission

All of these fees are plainly listed upfront. You'll find no hidden spurprises or nick-and-dime charges here.

Another perk of opening a trading account with TD Ameritrade is their bonus structure. You can receive a bonus of up to $600 depending on how uch you open your account: $100 for accounts funded with $25,000 to $99,999, $300 for accounts funded with $100,000 to $249,999, and $600 for accounts with with $250,000 or more.

This online stock broker offers three platforms for interacting with their services:

  • Web: using your laptop or tablet, you can access independent third-party research, planning tools, and educational resources. You'll also get the latest financial news via Yahoo! Finance, along with social sentiment and volume that pulls insights from Twitter.
  • Mobile: if you want your choice of device-optimized mobile apps (including Apple Watch), access to the #1 trading app in the App Store, and the ability to manage investments and seize opportunities while on the go, this will be your preferred platform.
  • Thinkorswim: TD Ameritrade's professional-level platform is designed for serious traders who want onboarding tools to get started quickly, idea generation with market scans and ability to monitor possible risks/rewards, and elite-level tools that can test your strategies and perform multiple analyses.

Not sure which platform is right for you? You can get complimentary assistance from one of TD Ameritrade's platform specialists, through their toll-free number, who can help you get started. Each platform can be used free of charge. And, all of this brokers' assistance is available 24/7 by email; during regular business hours, you can also use their toll-free number and/or visit one of their 360+ branches nationwide.

With TD Ameritrade you also gain access to independent 3rd party research from Morningstar, TheStreet, and CFRA. For those who like to keep a constant eye on the market, you'll enjoy streaming news and quotes.

TD Ameritrade is the top online stock broker available today - but don't just take our word for it. In 2018, they were recognized as Kiplinger's best online broker, and Barron's as the first-place winner in multiple categories: Long-Term Investing, Usability, Novices, Option Traders (8 consecutive years), Investor Education (2 consecutive years), and five other areas. You'll find similar accolades regarding customer experience when looking at a study done by Investor's Business Daily.

If you're looking for the industry's most accessible trading platform, affordable flat-fee pricing, and a wealth of knowledge and assistance, look no further than TD Ameritrade. They offer the highest value for your stock trading dollar and have earned our highest ranking among online stock brokers.

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3.5 stars
E Trade

E TRADE

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Cost:

$6.95 per stock trade for fewer than 30 trades/quarter

$4.95 per stock trade for 30+ per quarter

Minimum Deposit:

$500

If you like the idea of having an online stock broker who was responsible for executing the very first individual investor electronic trade over 30 years ago, E*TRADE is that company.

At the time of our review, E*TRADE offered up to 500 commission-free trades and up to $2500 in cash credit to investor accounts. In order to qualify, you had to deposit or transfer at least $10,000, with the highest rewards offered for accounts of $1 million or more. Or, if you prefer to start small, you can make the minimum investment of $500 and get stock trades at $6.95 (fewer than 30/quarter) or $4.95 (30+ per quarter).

E*TRADE has all three types of stock trading available: self-directed, assistance from financial consultants, or professional portfolio management. Customers report receiving excellent customer service with all 3.

Clients also have positive things to say about E*TRADE ‘s trading platform. You should have an easy time using the OptionsHouse platform, either on your browser or tablet, to research and trade stocks/options/ETFs/futures. This platform is geared towards active traders, however, so you may find yourself more comfortable with their basic web platform if you're looking for information and tools focused on less-frequent stock trading.

Although E*TRADE has name-brand recognition from its long-standing history as an online stock broker, in some ways they've been passed by the competition within the basic investor/consumer marketplace. When compared with online brokers that charge low or no fees per stock trade, and/or who require no minimum investment, E*TRADE comes up a little short. But, for overall trustworthiness and solid tools for investors, especially active traders, they're still a strong contender.

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Continued from above

And, of course, with fluctuations in the economy, and subsequent rises and falls in stock prices, some people panic and pull out significant investments - leaving the door wide open for others to take advantage of big opportunities to buy low and hopefully sell high later.

Of course, the best online stock brokers do have the option to work with a consultant if you choose. Especially if you're just starting to learn about investments, you may feel more comfortable knowing you can access an expert if the need arises. These services may be included, or you may have to pay for them a la carte.

So, when choosing the right online stock broker for your needs, how do you know which one is best? Before you jump in and start buying up your shares in Apple or Coca-Cola, here are some factors to keep in mind:

  • Information. From beginners to experts, having up-to-date information on the stock market is critical. What resources does the online stock broker have available to guide you in your decision-making?
  • Fees. When purchasing your stocks, will you be charged a percentage of your total buy or a flat fee? When the time comes to sell, what will you pay?
  • Reputation. What do other investors say about their experience buying and selling with the online stock broker? Have they had positive interactions with the broker when they've needed help? How many investors have chosen this particular broker's services?

TopConsumerReviews.com has reviewed and ranked the best online stock brokers available today. We hope this information helps you choose the right broker for your stock buying and trading needs!

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