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Blue Apron vs Magic Kitchen

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BLUE APRON

Blue Apron wants "to make incredible home cooking accessible to everyone." With more than 8 million meals prepared by customers each month, this company's farm-fresh ingredients and unique recipes are definitely making that happen.

As you create your account, you'll begin by selecting your dietary preference: omnivore, pescatarian, or vegetarian. Every Prepared Meal will then be selected to fit your choice. You'll also be able to let Blue Apron know if you don't want a specific meat - fish, beef, shellfish, lamb, pork, or poultry - in any of the recipes they send. Also, all of the ingredients you receive will be pre-measured, whether that's paprika or peppers. All meals are best suited for lunch or dinner, so you won't see any recipes geared towards breakfasts, desserts, or side dishes.

Blue Apron keeps your taste buds guessing by never repeating a recipe within a calendar year. However, other than indicating your preferences like we described, you won't be able to select the recipes they send. Love it or hate it, you'll get it in your delivery. That's a slight disadvantage compared with similar providers of Prepared Meals.

You'll see a similar limitation with Blue Apron's serving sizes: 2 or 4 per meal. This might leave you with leftovers for a smaller family - or still-hungry people at your table if your family is larger.

On a positive note, Blue Apron has addressed what used to be their most commonly-received complaint: their pricing. Since our last review, Blue Apron has dropped their prices to keep up with the competition:

  • Two-Serving Plan: you can choose between two ($47.95) or three ($59.94) 2-serving recipes per week. Shipping is included.
  • Four-Serving Plan: you can choose among two ($71.92), three ($95.88), or four ($119.84) 4-serving recipes per week. Shipping is included.

Sometimes, Blue Apron offers discounts. On our most recent visit, we got a pop-up offer after browsing the site for a while: "Get $50 off your next two orders if you order within the next 30 minutes." While we don't necessarily like that kind of time pressure, we definitely appreciate the savings.

As with most businesses offering Prepared Meals, Blue Apron doesn't require a contract to sign up. You can skip any deliveries you like - maybe you're heading out of town or just want to take a break - and there's no penalty for canceling the service. You can also request a new delivery date at any time.

Blue Apron does a good job of selecting top-notch ingredients and recipes. In our first delivery, we loved the attention to quality: everything we received was high-end, nothing generic or cheap, from the fresh shallots to the canned tomatoes. All of their recipes make the effort to include in-season ingredients, which naturally lead to a better-tasting final product. All of the recipes we got were easy to follow, and every ingredient was clearly labeled (which was helpful for one of our more novice "chefs", who couldn't recognize a few things by sight alone). We liked what we got enough to want to make it a second time!

However, for people who want to choose the Prepared Meals they receive - not just getting whatever is selected according to their dietary preferences - or who don't have access to a full kitchen, Blue Apron isn't going to be their first choice.

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MAGIC KITCHEN

For more than 15 years, Magic Kitchen has made it their goal to offer Prepared Meals for seniors and more. Especially for those who don't have access to pots, pans, or a full kitchen, their flash-frozen, TV dinner-style meals are convenient and come in a variety of menu plans for different dietary needs.

Looking at the options provided by Magic Kitchen under the "Dietary Interest" part of the site, you'll quickly see why this service is so useful for seniors. Menu options include:

  • Diabetic-Friendly
  • Portion Controlled
  • Dialysis-Friendly
  • Renal Diet (CKD 3&4)
  • Dairy-Free
  • Gluten-Free
  • Low-Fat
  • Low-Sodium
  • Low-Carb
  • Senior Diet
  • Vegetarian

No matter which one you choose, each Prepared Meal typically consists of two sides and an entree. Salmon Caponata with Orzo & Spinach, Eggplant Parmigiana with Polenta & Spinach, and Basil Chicken with Rice & Zucchini Saute are some of the more popular entrees on the menu.

You'll find options for purchasing meals a la carte or as part of a package. If you'd like or order individual Prepared Meals, you'll find them categorized by Mains, Soups, Sides, Desserts, and Snacks. Some of those are listed as "family size", so if you need to have a cake big enough for visitors or want to serve a meal to guests from out of town, you'll be able to do all of your shopping in one place.

To get started with Magic Kitchen, you have to reach out to them by phone or email. While that's definitely less convenient than companies that let you sign up for Prepared Meals online, it's part of their process for getting you a customized package that perfectly meets your needs.

What will it cost? That depends on your unique plan, but here's the sample package offered for reference:

  • Low Sodium/Diabetic/Senior Complete Meal Program for 1 Person
  • 1 complete meal (breakfast, lunch, or dinner): $75-$85 for 7 days
  • 2 complete meals (choose two from breakfast/lunch/dinner): $150-$165 for 7 days
  • 3 complete meals (breakfast, lunch, and dinner): $225-$250 for 7 days

Signing up for the Magic Kitchen email newsletter could also be helpful. They give you information about special deals, and when we signed up we also got a 10% discount off our next purchase.

As with most Prepared Meals providers, there are no contracts or commitments with your plan. Deliveries can be shipped automatically on a weekly, bi-weekly, or monthly basis. And, you can select the individual entrees in your plan or have them selected for you by Magic Kitchen staff according to the dietary parameters you've indicated.

All of your meals are prepared in and shipped from the Magic Kitchen warehouse in Kansas; they come packaged in dry ice in a recyclable, reusable Styrofoam container. Unfortunately, you have to pay at least $18 to $20 in shipping costs; your final cost is determined by the weight of your package and your zip code.

We appreciate the company's satisfaction guarantee. Should any of your meals arrive in bad condition or spoiled in any way, it will be replaced at no extra charge. And, if any of the Prepared Meals aren't 100% delicious, you can either ask that it be replaced in your next order or that you receive a store credit. Magic Kitchen aims for round-the-clock phone coverage for any questions or concerns, with primary business hours of 7:30A-11:30P Central every day.

Now, for the most important question: how do the Prepared Meals actually taste? Customer responses are a mixed bag. For some customers, especially within Magic Kitchen's primary audience (namely, senior citizens needing healthy meals that are simple to prepare), they and their caregivers say that it's been a good fit. But, others not in that particular group have complained that the meals get watery after being reheated, and that the unappetizing photos of the entrees are an accurate representation of how they taste. Plus, given that the meals have an average cost per serving of $12 or more, they're often disappointing for people wanting more than a reheat-and-eat Prepared Meal.

Magic Kitchen is a good resource for seniors and people who have a specific dietary plan to follow, who want the convenience of TV dinner-style meals that are also healthy. But, their Prepared Meals are priced on the higher end of the spectrum, and they're probably not too appealing for younger customers who want fresh ingredients and new recipes to try in the kitchen.

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Best Prepared Meals

To help you find the Best Prepared Meals, TopConsumerReviews.com provides you with an in-depth comparison of Blue Apron and Magic Kitchen.

Who has the best Prepared Meals? How many times have you come home after a long day and stared blankly at your refrigerator or pantry, trying to figure out what to eat? Or stopped at the drive-thru for fast food because the thought of coming up with something for dinner was just too much?

You're not alone. For people who'd like the convenience of fast food with the benefits of home cooking, Prepared Meals are the answer. For every imaginable palate and preference, there's a prepared meal service that can help. Several of today's most popular services send you high-quality, often organic ingredients - including fresh produce like shallots and herbs - saving you the hassle of planning your meals and going to the store.

If you have a loved one that needs to start eating a special diet for diabetes or other medical issues, you can choose a prepared meals company that offers ready-to-reheat meals packaged similarly to a TV dinner and that have been carefully created by nutritionists specifically for that condition.

On the other hand, maybe you've been tasked with bringing a mind-blowing main course to an important company function, but your skills in the kitchen are limited to boiling water and burning toast. No problem: just choose a Prepared Meals service that focuses on gourmet-level, special occasion entrees like chicken cordon bleu or even surf-and-turf.

When deciding which company is a good fit for your delivery of Prepared Meals, you'll soon notice that there's a wide variety to choose from. How do you select the one that's best for you? Here are some things to consider as you look at each service:

  • Menu. What does the provider offer? Can you choose from many different plans, like Vegetarian or Mediterranean? If you're trying to meet a special dietary need, like gluten-free or keto-friendly, will there be options for you? Does the type of Prepared Meals they send - reheat-and-eat vs. some cooking required - work for your situation?
  • Price. What will it cost to get your Prepared Meals? Can you choose to buy specific entrees a la carte, or do you have to buy a package?
  • Amount of Food. If you have a large family, is there a plan that will satisfy everyone? Are the serving sizes enough to fill you up?
  • Customer Service and Reputation. What have other people said about the experience of buying Prepared Meals from this business? Are packages delivered on time, with ingredients that are still fresh and properly refrigerated? If not, does the company's customer service department respond appropriately with a refund or credit?

TopConsumerReviews.com has reviewed and ranked the best Prepared Meals Delivery Companies available today. We hope these reviews help you find the right company to deliver the kind of meals you want, directly to your doorstep!



Prepared Meals In The News

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Prepared meal delivery service added to GWorld

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UK's Bakkavor sells prepared meal subsidiary Anglia Crown

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