March 21, 2018

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Best Trademark

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Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews


Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit

4.5 stars
My Corporation


My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
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3.5 stars
Tradmark Center


Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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3 stars
Trademark Express


TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit

2.5 stars
Trademark My Name


Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau? has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.


Moe's Southwest Grill trademarks new logo

Moe's Southwest Grill may be about to change up its marketing recipe. The Atlanta-based restaurant chain, a unit of restaurant franchisor Focus Brands, has filed to trademark a new logo. It consists of the stylized word Moe's in black with an orange ...

Published:  Tue, 20 Mar 2018 08:46:00 GMT

UMBC files for trademarks after historic upset

Officials with University of Maryland Baltimore County have had a busy couple of days since their Retrievers on Friday became the first No. 16 seed to beat a No. 1 seed in the NCAA men's basketball tournament. That included filing for a few trademarks on ...

Published:  Sun, 18 Mar 2018 15:03:00 GMT

March Madness 2018: UMBC files for trademarks after Virginia upset

UMBC is capitalizing on its historic upset. Following the Retrivers' renowned victory over Virginia on Friday, the school on Saturday filed for a number of trademarks since "Retrievers" and "Retrievers Nations" had previously not been trademarked.

Published:  Sun, 18 Mar 2018 13:49:00 GMT

UMBC files for three trademarks, doubles yearly sales in less than 24 hours after beating Virginia

The Cinderella story unlike any other before it has led to a financial windfall for the UMBC bookstore. It sold twice as much as it did the entire year in the 24 hours after the team's historic win over No. 1 seed Virginia, according to ESPN's Darren ...

Published:  Sun, 18 Mar 2018 16:20:17 GMT

Armed with Cinderella hoops story, UMBC chases trademarks

Riding on its historic men's basketball upset, the University of Maryland, Baltimore County is seeking to fetch related trademarks. Attorney Darren Heitner consulted with athletic director Tim Hall before filing an application with the U.S. Patent and ...

Published:  Mon, 19 Mar 2018 17:52:00 GMT

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