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How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

China Approves 5 New Trademarks For Ivanka Trump Business As President Forges ZTE Deal

Another trademark was given trial approval. The trademarks grant Ivanka Trump operations exclusive rights to market a variety of products in China that could potentially amount to millions of dollars in profits. Ivanka Trump Marks LLC received approval ...

Published:  Sat, 26 May 2018 20:53:00 GMT



Hasbro trademarks Play-Doh scent

Natural smell of a salted, wheat-based dough. Behold, Play-Doh. Behold, childhood. Behold, the newest trademarked scent. Hasbro became the latest company inducted into the small club of brands with a scent registered by the United States Patent and ...

Published:  Thu, 24 May 2018 15:25:00 GMT



A London-Based Company Successfully Trademarks the Name "˜Bitcoin'

Multiple reports and public filings have shown a UK-based firm called "˜A.B.C. IPHoldings South West' has successfully acquired a trademark for the name "˜Bitcoin'. According to a merchant on Etsy, IP-Holdings sent a cease and desist order because ...

Published:  Sun, 27 May 2018 09:25:00 GMT



Chiefs filed two trademarks for a new beer that could come to Arrowhead

Could a new beer be on tap at Arrowhead Stadium Josh Gerben, a trademark attorney, on Monday morning tweeted an image from the United States Patent and Trademark Office. Gerben noted "the organization filed a #trademark application for a brand of beer..

Published:  Mon, 21 May 2018 12:00:00 GMT



UCLA revising policy regulating use of its trademarks and seals

UCLA is revising its policy on the use of university names, trademarks and seals for the first time in 20 years. UCLA announced a policy update Thursday that clarifies restrictions and strict prohibitions on the use of the university's logos, trademarks ...

Published:  Thu, 24 May 2018 23:00:00 GMT



Hasbro trademarks Play-doh's scent: Sweet, slightly musky

PAWTUCKET, R.I. (AP) - Hasbro has trademarked the scent of Play-doh. The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued ...

Published:  Sat, 19 May 2018 05:05:00 GMT



Norwalk leather goods trademarks up for sale

Assets of Ghurka, the leather bag brand popularized in the United States via a Norwalk entrepreneur, are being put up for sale as part of a "friendly foreclosure" process on debt owed to a Boston lender. On behalf of lender Gordon Brothers Brands ...

Published:  Fri, 25 May 2018 06:35:00 GMT



Strange Trademark Report points to old 2014 Trademarks by a Shell Company being Candidates for Apple's Branding for macOS 10.14

A bit of a bizarre trademark story was published today by MacRumors about a series of new trademark applications that Apple reportedly filed in Cambodia and the Philippines that they're claiming could point towards the name for macOS 10.14 that will be ...

Published:  Fri, 25 May 2018 13:55:00 GMT



Hasbro officially trademarks the smell of Play-Doh

CNN -- The smell of Play-Doh is now officially a trademark. Hasbro, the company that owns the popular children's modeling compound, made the announcement last week. That means the vanilla-like scene is recognized as unique by the US patent and trademark ...

Published:  Wed, 23 May 2018 11:19:00 GMT



Nintendo Trademarks N64 For TV Game Purposes And More

The filed purposes include as a TV Game Machine, TV Game Programs, Downloadable Digital Programs, ROM cartridges, Smartphone use Program Storage Media, and more. Read more stories about Nintendo & Nintendo 64 on Siliconera.

Published:  Tue, 22 May 2018 16:07:00 GMT



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