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How Trademarks Protect Your Business

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

Jury orders Mongols motorcycle club to forfeit logo trademarks

On California's freeways, in biker bars and during not-infrequent clashes with other outlaw motorcycle clubs, members of the Mongols are easily identified. They are the ones in the leather vests and j...

Published:  Sat, 12 Jan 2019 01:10:00 GMT



Bizman held for using Jawed Habib's trademarks, produced before Bombay High Court

Justice S J Kathawalla had last week issued a non-bailable warrant against Manoj Kumar Sharma, who is accused of infringing copyright of Habib's salon's registered trademarks - 'Jawed Habib' and 'JH'. ...

Published:  Thu, 10 Jan 2019 06:23:00 GMT



Trademarks by Eurohoops: The (s)hot ones!

Prompted by Maccabi FOX Tel Aviv's club-record 74.5% two-point accuracy in its Round 18 road win over CSKA Moscow, Eurohoops presents the teams and the players that somehow, somewhere, sometime regist...

Published:  Wed, 16 Jan 2019 04:58:00 GMT



Supreme Court to hear challenge to ban on profane trademarks

WASHINGTON (Reuters) - The U.S. Supreme Court on Friday agreed to decide whether a federal law that blocks trademarks for brand names or logos bearing profane words or sexual imagery violates free spe...

Published:  Sun, 06 Jan 2019 08:12:00 GMT



Authority clarifies trademarks on goods

TRADEMARKS typically identify individual enterprises as the origin of marked goods or services, according to the Investment Promotion Authority (IPA). It said in its December newsletter that some coun...

Published:  Thu, 17 Jan 2019 16:48:00 GMT



Dentons Prague Newsletter - Amendment to the Act on Trademarks - January 2019

On 1 January 2019, an amendment to Act No. 441/2013 Coll., on Trademarks, that implements new rules for trademark owners, came into effect. We have prepared a brief summary of selected issues with res...

Published:  Tue, 15 Jan 2019 12:26:00 GMT



AEW trademarks the name 'Tuesday Night Dynamite'

Could we be getting a weekly Tuesday night show out the Khans' new wrestling promotion, AEW The company's trademark filing suggests so. There were a lot of questions answered at All Elite Wrestling's ...

Published:  Wed, 09 Jan 2019 00:31:00 GMT



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