March 19, 2018

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How Trademarks Protect Your Business

The Basics of Trademark Law

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How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

UMBC files for trademarks after historic upset

Officials with University of Maryland Baltimore County have had a busy couple of days since their Retrievers on Friday became the first No. 16 seed to beat a No. 1 seed in the NCAA men's basketball tournament. That included filing for a few trademarks on ...

Published:  Sun, 18 Mar 2018 15:03:00 GMT

March Madness 2018: UMBC files for trademarks after Virginia upset

UMBC is capitalizing on its historic upset. Following the Retrivers' renowned victory over Virginia on Friday, the school on Saturday filed for a number of trademarks since "Retrievers" and "Retrievers Nations" had previously not been trademarked.

Published:  Sun, 18 Mar 2018 13:49:00 GMT

UMBC files for three trademarks, doubles yearly sales in less than 24 hours after beating Virginia

The Cinderella story unlike any other before it has led to a financial windfall for the UMBC bookstore. It sold twice as much as it did the entire year in the 24 hours after the team's historic win over No. 1 seed Virginia, according to ESPN's Darren ...

Published:  Sun, 18 Mar 2018 16:20:17 GMT

Aston Martin Trademarks Varekai Name, But What For

At the 2018 Geneva Motor Show, Aston Martin stunned everyone with the weird but alluring design of the Lagonda Vision Concept. The Gaydon-based automaker further revealed that Lagonda is back in business as a standalone brand, with two models coming by ...

Published:  Fri, 16 Mar 2018 09:03:00 GMT

Samsung trademarks Galaxy Note 9 in Colombia

We're probably expecting Samsung Mobile to change its next Galaxy S branding scheme, following in the footsteps of Huawei which has adopted the P20 naming instead of the P11. If this comes to a fruition, it probably would mean the Galaxy S10 moniker ...

Published:  Fri, 16 Mar 2018 13:21:00 GMT

Mercedes-Benz EQ trademarks EQA and EQB names

Mercedes-Benz has already presented quite a number of models parked under its EQ sub-brand, and is now widening its trademark on a number of names. Such a move is pretty common among carmakers for "just in case" situations, so not all the names here ...

Published:  Tue, 13 Mar 2018 21:52:00 GMT

Pharrell Trademarks "Girl" Logo for Possible Women's Line

According to rumors, Pharrell recently seeked approval to trademark the "Girl" logo that accompanied his gold-certified 2014 LP of the same name. The rumors are noting that the move Skateboard P filed last November is for the launch of a women's line ...

Published:  Thu, 15 Mar 2018 20:31:00 GMT

Mercedes Trademarks EQA 250 and EQB 250 Among Other EV Names

Mercedes-Benz has filed multiple trademarks for names that could be used in its EQ line of electric vehicles. The German manufacturer has filed for EQA 200, EQA 250, EQA 260, EQA 300, EQA 320, EQA 350 and EQA 360 in Canada. Additionally, it also filed for ...

Published:  Fri, 09 Mar 2018 09:03:00 GMT

Rejecting Trademarks and Exclusive Distribution Rights in Bankruptcy

The US Court of Appeals for the First Circuit concluded that a debtor in bankruptcy is entitled to reject grants of trademark licenses and exclusive distribution rights. Although Chapter 11 of the Bankruptcy Code protects a licensee's rights to ...

Published:  Wed, 14 Mar 2018 17:23:00 GMT

Mercedes Trademarks Over One Dozen EQ Names

It's not clear what the number means, kW, hp or range, but we welcome news that different versions available. The strange thing is that many of those numbers are very close to each others. Perhaps there should be a bit more of a spread in naming and ...

Published:  Mon, 12 Mar 2018 12:06:00 GMT

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