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How Trademarks Protect Your Business

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

OEM Trademarks in the AfterMarket: Exploring the Boundaries

While there are certainly limits on how-and how much-aftermarket sellers can use OEM trademarks to communicate key information about aftermarket parts, the legal boundaries for aftermarket sellers are ...

Published:  Wed, 19 Sep 2018 02:47:00 GMT



Unconventional Trademarks Gain Momentum in India

Trademarks have become essential marketing tools these days. They play a vital role when it comes to creating a brand image and distinguishing their products from others. Nowadays, brands are adopting ...

Published:  Thu, 20 Sep 2018 07:10:00 GMT



China Trademarks - The (Mis)Classification of Wine

The month of wine-related posts continues! We started with China, Wine and Tariffs, continued with China Trademarks: Wine Labels in China, and I will now examine the Nice classes to use on wine-relate...

Published:  Mon, 17 Sep 2018 14:26:00 GMT



MHI Vestas trademarks V174

Immediate access to news and intelligence on the global onshore and offshire wind energy markets Free unrestricted access to our subscriber premium content for 7 days Breaking industry news and email ...

Published:  Thu, 20 Sep 2018 03:16:00 GMT



Trends In Hashtags As Trademarks

Hashtags are everywhere. They can be seen on storefronts, in advertisements, on packaging and, of course, on social media. Clients sometimes tell their attorneys that they want to "lock down" a hashta...

Published:  Tue, 18 Sep 2018 10:56:00 GMT



Two Katamari Damacy Trademarks Have Been Registered

Internet sleuths have discovered not one, but two new trademarks have been registered by Bandai Namco for Katamari Damacy. The first, Katamari Damacy Reroll, was discovered a few days ago and is regis...

Published:  Wed, 12 Sep 2018 03:58:00 GMT



Ohio State willing to get tough on trademarks

When Buckeye football fans head to the Ohio State University campus for Saturday's game against Rutgers University, they can buy product ranging from pacifiers to rosaries at campus stores. They won't ...

Published:  Sat, 08 Sep 2018 03:34:00 GMT



Macau | Future Bright subsidiary purchases trademarks for HK$11.1 mln

A subsidiary of Future Bright Holdings Ltd, a food and beverage company owned by legislator Chan Chak Mo has acquired overseas trademarks of Yeng Kee Bakery for a total consideration of HK$11.1 millio...

Published:  Fri, 14 Sep 2018 04:06:00 GMT



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