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How Trademarks Protect Your Business

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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

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Published:  Sun, 15 Jul 2018 12:50:00 GMT



What's In A Name Boeing Trademarks '797'; Airbus Renames C Series

Boeing trademarked the name with the European Union Intellectual Property Office in August 2017, Flight Global reported Tuesday. The trademark is another sign that the new plane, Boeing's answer to th...

Published:  Tue, 10 Jul 2018 11:53:00 GMT



Huawei Trademarks the Mate 20 Name for Its Upcoming Flagship - Mate 20 Pro to Be Launched Alongside it

After the release of the P20 range earlier this year, which includes the triple-camera flagship P20 Pro, it was expected that the next generation of the Mate series will retail under the Mate 20 brand...

Published:  Wed, 11 Jul 2018 14:53:00 GMT



China Trademarks: Subclasses and Basic Numbers

China trademark subclasses. It's complicated. Our China trademark lawyers are often asked about the difference between the Nice Classification system for trademarks and China's trademark subclass syst...

Published:  Mon, 09 Jul 2018 08:35:00 GMT



Apple Files Trademarks for Apple Books, ClassKit and Pod

In the past week Apple has filed for a number of trademarks in the U.S. and Hong Kong, China covering the rebranded Apple Books, Pod and ClassKit. Apple Files for 'Apple Books' Trademark in the U.S.A ...

Published:  Mon, 09 Jul 2018 08:26:00 GMT



UAE Business Brief - Patents, Trademarks & Counterfeiting

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Published:  Fri, 13 Jul 2018 08:50:00 GMT



Rumors of a GameCube Classic Edition arise from newly filed trademarks

Rumor mill: New trademarks for the Nintendo GameCube software and hardware suggest that a GameCube Classic Edition could be coming in the future. However, as we still have not seen or even heard any w...

Published:  Mon, 09 Jul 2018 11:56:00 GMT



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