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      September 22, 2018

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How Trademarks Protect Your Business

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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol ® in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

OEM Trademarks in the AfterMarket: Exploring the Boundaries

While there are certainly limits on how-and how much-aftermarket sellers can use OEM trademarks to communicate key information about aftermarket parts, the legal boundaries for aftermarket sellers are ...

Published:  Wed, 19 Sep 2018 02:47:00 GMT



Samsung trademarks "The Future Unfolds" , likely for its Foldable smartphone

Could the Samsung Galaxy X moniker trademarked back in 2017 be the name of Samsung upcoming foldable smartphone That's a question we've been asking since the Korean giant first filed for the protecti...

Published:  Fri, 21 Sep 2018 11:53:00 GMT



Toyota Yaris, 86 GR trademarks filed for use in Europe

With Toyota's GRMN and GR Sport models having made their way from Japan to Europe, it's only a matter of time before the mid-range GR brand to take flight on the Continent. Autocar reported ...

Published:  Thu, 20 Sep 2018 20:23:00 GMT



Toyota Gazoo trademarks hint at tuned 86, Yaris models for Europe

Gazoo Racing, Toyota's racing and tuning arm, has applied for European trademarks for the GT86 GR and Toyota Yaris GR names. The trademark applications found by Autocar suggest Toyota is developing, o...

Published:  Fri, 21 Sep 2018 07:02:00 GMT



China Trademarks - The (Mis)Classification of Wine

The month of wine-related posts continues! We started with China, Wine and Tariffs, continued with China Trademarks: Wine Labels in China, and I will now examine the Nice classes to use on wine-relate...

Published:  Mon, 17 Sep 2018 14:26:00 GMT



Bulgarian customs seize 45,000 pairs of socks and 3,000 keychains with trademarks of famous brands

Sofia. The customs officials at Kapitan Andreevo have seized 44,932 pairs of socks and 2,842 keychains suspected of infringing intellectual property rights of world-renowned brands on two separate occ...

Published:  Fri, 21 Sep 2018 06:20:00 GMT



Trends In Hashtags As Trademarks

Hashtags are everywhere. They can be seen on storefronts, in advertisements, on packaging and, of course, on social media. Clients sometimes tell their attorneys that they want to "lock down" a hashta...

Published:  Tue, 18 Sep 2018 10:56:00 GMT



USPTO asks Supreme Court to review "˜scandalous' trademarks case

The US Patent and Trademark Office (USPTO) has asked the Supreme Court to review a ruling that opened the door to registration of "scandalous and immoral" trademarks. The USPTO filed a writ of certior...

Published:  Mon, 10 Sep 2018 04:38:00 GMT



SEGA Trademarks Re:volvers8 in Japan - News

SEGA has trademarked Re:volvers8 in Japan on August 28. SEGA has not announced a game with that title. However, with Tokyo Game Show 2018 on September 20 to 23 it is possible an announcement will be m...

Published:  Tue, 11 Sep 2018 09:05:00 GMT



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