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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol ® in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

China Approves 5 New Trademarks For Ivanka Trump Business As President Forges ZTE Deal

Another trademark was given trial approval. The trademarks grant Ivanka Trump operations exclusive rights to market a variety of products in China that could potentially amount to millions of dollars in profits. Ivanka Trump Marks LLC received approval ...

Published:  Sat, 26 May 2018 20:53:00 GMT



Hasbro trademarks Play-Doh scent

Natural smell of a salted, wheat-based dough. Behold, Play-Doh. Behold, childhood. Behold, the newest trademarked scent. Hasbro became the latest company inducted into the small club of brands with a scent registered by the United States Patent and ...

Published:  Thu, 24 May 2018 15:25:00 GMT



A London-Based Company Successfully Trademarks the Name "˜Bitcoin'

Multiple reports and public filings have shown a UK-based firm called "˜A.B.C. IPHoldings South West' has successfully acquired a trademark for the name "˜Bitcoin'. According to a merchant on Etsy, IP-Holdings sent a cease and desist order because ...

Published:  Sun, 27 May 2018 09:25:00 GMT



Chiefs filed two trademarks for a new beer that could come to Arrowhead

Could a new beer be on tap at Arrowhead Stadium Josh Gerben, a trademark attorney, on Monday morning tweeted an image from the United States Patent and Trademark Office. Gerben noted "the organization filed a #trademark application for a brand of beer..

Published:  Mon, 21 May 2018 12:00:00 GMT



UCLA revising policy regulating use of its trademarks and seals

UCLA is revising its policy on the use of university names, trademarks and seals for the first time in 20 years. UCLA announced a policy update Thursday that clarifies restrictions and strict prohibitions on the use of the university's logos, trademarks ...

Published:  Thu, 24 May 2018 23:00:00 GMT



Hasbro trademarks Play-doh's scent: Sweet, slightly musky

PAWTUCKET, R.I. (AP) - Hasbro has trademarked the scent of Play-doh. The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued ...

Published:  Sat, 19 May 2018 05:05:00 GMT



Norwalk leather goods trademarks up for sale

Assets of Ghurka, the leather bag brand popularized in the United States via a Norwalk entrepreneur, are being put up for sale as part of a "friendly foreclosure" process on debt owed to a Boston lender. On behalf of lender Gordon Brothers Brands ...

Published:  Fri, 25 May 2018 06:35:00 GMT



Strange Trademark Report points to old 2014 Trademarks by a Shell Company being Candidates for Apple's Branding for macOS 10.14

A bit of a bizarre trademark story was published today by MacRumors about a series of new trademark applications that Apple reportedly filed in Cambodia and the Philippines that they're claiming could point towards the name for macOS 10.14 that will be ...

Published:  Fri, 25 May 2018 13:55:00 GMT



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