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      May 27, 2019

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Legal Zoom vs Trademark Express

Best Trademark Services

To help you find the Best Trademark Registration, provides you with an in-depth comparison of Legal Zoom and Trademark Express.

To see ALL of our reviews for the Best Trademark Registration, please Click Here

What's the best Trademark Registration Service? Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.

Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."

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Best Reviews


Trademark Registration Reviews

5 stars
Legal Zoom



Trademark packages start at $199, plus all federal filing fees Best-In-Class Blue Ribbon Award LegalZoom was created to make legal help more accessible and affordable to all Americans, not just those who could pay the steep fees of a local attorney. Originally starting with estate planning, business formation and intellectual property services, this company has grown over the last 20 years to include a broad range of topics and nearly 4 million customers.

LegalZoom's Trademark Registration process is simple and streamlined. Start by filling out their easy online questionnaire, and send them an image of your business logo (if you have one). There's no extra charge for asking them to do a logo search, unlike some of the companies we reviewed.

Next, LegalZoom will conduct a search to determine if there are any conflicts with other existing trademarks. If there's no conflict and you decide to continue with your application, you'll use LegalZoom's software, LegalZip, to create your trademark paperwork. When that's finished, you'll get a copy emailed to you for your electronic signature. Once that's signed, LegalZoom will file your application and any applicable supporting materials to the USPTO; you'll receive a serial number and confirmation in your email.

Finally, the USPTO reviews your application and determines if your trademark is eligible for registration. If so, congratulations: your trademark has been approved for registration, and you'll receive a certificate or Notice of Allowance from the USPTO within 12 weeks of publication.

LegalZoom offers two main packages for their Trademark Registration services:

  • Basic ($199) - you'll get a basic trademark search plus a discount if you opt for a more comprehensive search, "Peace of Mind" review that looks at your logo images for quality, email delivery of your application, and filing your completed application with the USPTO
  • Complete ($219) - for just $20 more, you'll get everything in the Basic package plus a Cease and Desist Letter package, a Trademark Assignment Agreement (if you need to transfer rights/ownership sometime in the future), an electronic copy of your application, and a 30-day free trial of LegalZoom's Business Advisory Plan.

When we created a user account with LegalZoom, we were able to access a much more detailed list of available services, especially with respect to their more comprehensive trademark searches:

  • Federal/State/Common Law Search ($299) - includes Trademark search, coordinated classes, ranked results, plus corporate names, state trademarks, common law trademarks, and internet domain names
  • WorldScan International Search ($499) - everything from the previous package, plus a search of pending and registered international trademarks in Canada, the UK, the European Community, and the World Intellectual Property Organization (WIPO)

We liked that we could see customer feedback specifically describing their experiences with registering a trademark using LegalZoom; at the time of our review, their rating was 4.7 out of 5 stars over nearly 4,000 ratings from people who used their trademark registration services. Customers said that the entire process was very easy to understand, and that the help they got from LegalZoom's customer support team was excellent. It's worth noting that LegalZoom prides itself on offering help from agents based in the United States, with generous availability hours from 5am-7pm Pacific Time on weekdays and 7am-4pm on weekends.

LegalZoom also has a fantastic satisfaction guarantee: if you're not happy with any part of the Trademark Registration process, give them a call. They'll either fix the problem, offer a refund, or provide you with a credit to be used for other LegalZoom services.

LegalZoom offers affordable, robust trademark registration services with customer representatives that stand at the ready to help. With an "A+" rating at the BBB and more than a million customers since they first opened their online doors, LegalZoom easily sets the bar for excellence. LegalZoom earns our highest rating.

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3.5 stars
Trademark Express



Starting at $400, depending on package level selected, plus filing fees

TradeMark Express has been in business for over 25 years, and their reputation as a provider of Trademark Registration services is solid. The BBB gives the accredited company a flawless "A+" rating. Customers also have great things to say about the personalized service received from owner Chris DeMassa and his team, which can be especially helpful for companies that need a little extra attention while going through the process.

Unfortunately, the TradeMark Express website continues to be difficult to navigate. Finding out what services you'll need and how much you'll spend isn't easy, with lengthy blocks of text that are hard to understand. Here are some of the basics:

  • TradeMark Express Start Up Package: for $400, the service will search for your desired trademark in all pending and registered State and Federal trademark files, as well as the US National Common-Law files. It's important to note that this package does NOT include any filing services.
  • TradeMark Application Preparation Package: for $400, the company will double-check any legal research you've already done and file your Trademark Registration.
  • TradeMark Express Premium Package: for $600, you'll get both the research and the filing done for you.

Be aware that, like most Trademark Registration services, TradeMark Express doesn't include federal filing fees in their package costs.

A unique feature that TradeMark Express offers is a rollover policy: if you submit a name for trademarking that winds up being already in use, you can apply any remaining funds towards research of a new domain name. We appreciate this approach, but by the same token, many of their competitors will conduct that research at no extra charge if they determine that your original trademark isn't available or a good choice.

While we think TradeMark Express could do a better job of clearly showing prospective clients what to expect, we still give their service high marks for maintaining a good reputation over more than two decades. This is probably a great choice for business owners who want one-on-one attention as they navigate the process of Trademark Registration.

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Continued from above

In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)

So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.

Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.

What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:

  • Services Provided. What is included in the services offered? Are there multiple packages to choose from?
  • Fees. What will you pay to register your trademark? Is it a flat fee, or are there extra a la carte charges to watch out for? Are the fees reasonable compared with other Trademark Registration services?
  • Ease of Use. Does the company's website clearly explain what to expect during the process of registering your trademark? Can you get live help from a customer service agent? Does the Trademark Registration provider do all or most of the work for you, or will you have to put in some effort on your own?
  • Reputation. What do other businesses say about their experience with the service? How many trademarks has the service registered?

TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.

How to Keep Your Trademarks Forever

... didn't have the correct evidence to prove that they had continuously used that trademark for the previous five years, and they lost their European registration. A truly shocking result. They ...

Published:  Sat, 25 May 2019 09:16:00 GMT

Canadian Trademark Law is Changing This Year - What You Need to Know Now

2. You Will No Longer Have to Prove Use of Your Mark in Canada to Obtain a Registration Another major change will be the elimination of the "proof of use" requirement to obtain a trademark ...

Published:  Thu, 23 May 2019 13:13:00 GMT

Protect Your Brand! 6 Trademark Basics Every Business Owner Needs to Know

Of all inherently distinctive trademarks, fanciful trademarks are the easiest to register and protect. Google is a great example of a fanciful trademark. It's a made-up word that other people ...

Published:  Thu, 23 May 2019 15:51:00 GMT

What three decades of data says about Chinese trademarks

In 2018 CNIPA received over seven million trademark applications, over 270 times more than in 1981. ยท In 2018 the EUIPO - which did not come into being until 1996 and is now the eighth largest ...

Published:  Wed, 22 May 2019 00:07:00 GMT

Revamping Your Trademark Strategy In China

Less than 10 years ago, securing a Chinese trademark registration was a relatively standard practice. It typically involved filing, examination, publication, then registration. While it usually took ...

Published:  Tue, 14 May 2019 13:32:00 GMT

Examining Recent USPTO Programs to Improve the Trademark Register

"All in all, we should be encouraged by the USPTO's trend towards stricter adherence to its rules." While all eyes are on China and how it plans to tackle bad faith infringers, the United States ...

Published:  Sat, 18 May 2019 09:18:00 GMT

Cullen Bunn Returns to Marvel Monsters - For Trademark Reasons?

With a title that no one else but Marvel Comics is going to be able to trademark... and a one-shot counts for trademark registration... ...

Published:  Thu, 23 May 2019 11:16:00 GMT

BREAKING NEWS: The USPTO issued Joel Embiid's first trademark registration on 'THE PROCESS' today. Ironically, at his ...

Report: Brewers promote top prospect Hiura Report: Dodgers' Urias arrested on suspicion of domestic violence Butler believes he'll get max deal 'anywhere' Which shot was better? A head-to-head ...

Published:  Tue, 14 May 2019 08:40:00 GMT

Mongols biker club fined $500,000 but keeps logo trademarks

it asked the judge to order the club to give up its trademarks, making it unable to prevent others from using the image, the Los Angeles Times reported. * I understand and agree that registration ...

Published:  Sat, 18 May 2019 04:59:00 GMT

World's Largest Trademark Gathering Gets Underway in Boston, Massachusetts

Known for being the world's most widely attended trademark event, INTA's 141st Annual Meeting marks a record registration. The event comes at a time when the protection of intellectual property ...

Published:  Sat, 18 May 2019 09:00:00 GMT

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