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      April 24, 2019

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Legal Zoom vs Trademark My Name

Best Trademark Services

To help you find the Best Trademark Registration, provides you with an in-depth comparison of Legal Zoom and Trademark My Name.

To see ALL of our reviews for the Best Trademark Registration, please Click Here

What's the best Trademark Registration Service? Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.

Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."

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Best Reviews


Trademark Registration Reviews

5 stars
Legal Zoom



Trademark packages start at $199, plus all federal filing fees Best-In-Class Blue Ribbon Award LegalZoom was created to make legal help more accessible and affordable to all Americans, not just those who could pay the steep fees of a local attorney. Originally starting with estate planning, business formation and intellectual property services, this company has grown over the last 20 years to include a broad range of topics and nearly 4 million customers.

LegalZoom's Trademark Registration process is simple and streamlined. Start by filling out their easy online questionnaire, and send them an image of your business logo (if you have one). There's no extra charge for asking them to do a logo search, unlike some of the companies we reviewed.

Next, LegalZoom will conduct a search to determine if there are any conflicts with other existing trademarks. If there's no conflict and you decide to continue with your application, you'll use LegalZoom's software, LegalZip, to create your trademark paperwork. When that's finished, you'll get a copy emailed to you for your electronic signature. Once that's signed, LegalZoom will file your application and any applicable supporting materials to the USPTO; you'll receive a serial number and confirmation in your email.

Finally, the USPTO reviews your application and determines if your trademark is eligible for registration. If so, congratulations: your trademark has been approved for registration, and you'll receive a certificate or Notice of Allowance from the USPTO within 12 weeks of publication.

LegalZoom offers two main packages for their Trademark Registration services:

  • Basic ($199) - you'll get a basic trademark search plus a discount if you opt for a more comprehensive search, "Peace of Mind" review that looks at your logo images for quality, email delivery of your application, and filing your completed application with the USPTO
  • Complete ($219) - for just $20 more, you'll get everything in the Basic package plus a Cease and Desist Letter package, a Trademark Assignment Agreement (if you need to transfer rights/ownership sometime in the future), an electronic copy of your application, and a 30-day free trial of LegalZoom's Business Advisory Plan.

When we created a user account with LegalZoom, we were able to access a much more detailed list of available services, especially with respect to their more comprehensive trademark searches:

  • Federal/State/Common Law Search ($299) - includes Trademark search, coordinated classes, ranked results, plus corporate names, state trademarks, common law trademarks, and internet domain names
  • WorldScan International Search ($499) - everything from the previous package, plus a search of pending and registered international trademarks in Canada, the UK, the European Community, and the World Intellectual Property Organization (WIPO)

We liked that we could see customer feedback specifically describing their experiences with registering a trademark using LegalZoom; at the time of our review, their rating was 4.7 out of 5 stars over nearly 4,000 ratings from people who used their trademark registration services. Customers said that the entire process was very easy to understand, and that the help they got from LegalZoom's customer support team was excellent. It's worth noting that LegalZoom prides itself on offering help from agents based in the United States, with generous availability hours from 5am-7pm Pacific Time on weekdays and 7am-4pm on weekends.

LegalZoom also has a fantastic satisfaction guarantee: if you're not happy with any part of the Trademark Registration process, give them a call. They'll either fix the problem, offer a refund, or provide you with a credit to be used for other LegalZoom services.

LegalZoom offers affordable, robust trademark registration services with customer representatives that stand at the ready to help. With an "A+" rating at the BBB and more than a million customers since they first opened their online doors, LegalZoom easily sets the bar for excellence. LegalZoom earns our highest rating.

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1 star
Trademark My Name



$99 for a basic Federal Database Search

$199 for registration, plus filing fees

Trademark My Name breaks the Trademark Registration process down into three steps: Search, File, and Protect. They claim to have filed more than 3,000 trademark applications since 2003.

For the Search phase, you'll need to decide between a Basic or Comprehensive exploration. The Basic Federal Database Search costs $99, while the Comprehensive package is much more expensive at $379. What do you get for that extra money? A search of the internet and the Worldwide Website Name Database.

In the File part of the process, Trademark My Name will prepare your Federal Trademark application, send the application details to you within 5 business days, and send your completed application to the USPTO. Your fees will be $199 for this step.

Finally, you can opt to protect your trademark with a $99/year maintenance and support plan. Trademark My Name offers no explanation of what that includes.

Despite being in business for at least 10 years, Trademark My Name has no rating with the Better Business Bureau. According to the BBB, the company has not responded to their requests for more information. And, when we tried calling the toll-free number on the Trademark My Name website, we got the fast busy signal that usually means the number is invalid or not in service.

Combine that with a website that's not secure and that hasn't been updated since 2013 (according to the info at the bottom of the page), and you'll probably come to the same conclusion that we did: Trademark My Name is not a reliable service for Trademark Registration. You'll definitely want to choose one of the active, well-established services with a higher ranking in our review.

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Continued from above

In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)

So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.

Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.

What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:

  • Services Provided. What is included in the services offered? Are there multiple packages to choose from?
  • Fees. What will you pay to register your trademark? Is it a flat fee, or are there extra a la carte charges to watch out for? Are the fees reasonable compared with other Trademark Registration services?
  • Ease of Use. Does the company's website clearly explain what to expect during the process of registering your trademark? Can you get live help from a customer service agent? Does the Trademark Registration provider do all or most of the work for you, or will you have to put in some effort on your own?
  • Reputation. What do other businesses say about their experience with the service? How many trademarks has the service registered?

TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.

Yet again, the Supreme Court should protect "offensive' trademarks

The Supreme Court on Monday considered whether a line of clothing whose name sounds a lot like a four-letter vulgarity beginning with the letter F can be denied federal trademark registration because ...

Published:  Tue, 16 Apr 2019 11:05:00 GMT

Why celebrities try to trademark their catchphrases and baby names

"A trademark registration, meanwhile, may be granted by the US PTO and also at the state level for these trademarks that are actively in use." The reason to secure a trademark registration is to have ...

Published:  Fri, 19 Apr 2019 11:43:00 GMT

China enhances IPR protection for trademarks, secrets

Improper behavior involving trademark registration is tackled, and the penalties are also strengthened, according to the amendments on the Trademark Law. "Trademark registration that is not for the ...

Published:  Wed, 24 Apr 2019 06:18:00 GMT

Iceland's Trade Mark Nothing but a Puddle

After a challenge by the Icelandic government, the global supermarket chain Iceland has had its European Union trade mark invalidated. This decision comes merely five years after finally obtaining ...

Published:  Wed, 24 Apr 2019 04:49:00 GMT

How to Register a Business Name in 4 Easy Steps

3. Register a trademark. You may also decide to register the name of your company as a trademark. You can register a trademark with the state, which safeguards your business name regionally. A federal ...

Published:  Tue, 23 Apr 2019 11:47:57 GMT

Fashion brand 'FUCT' seeks trademark help from Supreme Court

The federal government calls it "scandalous" and "immoral" and has refused to register the trademark. Brunetti has a different word for his brand and designs: "thought-provoking." "We wanted the ...

Published:  Sun, 21 Apr 2019 11:17:00 GMT

Argument analysis: Justices grapple with immoral and scandalous trademarks

... the intersection of free speech and trademark law when it addressed the constitutionality of prohibiting trademark registration for offensive trademarks. This case arose in the aftermath of Matal ...

Published:  Tue, 16 Apr 2019 16:08:00 GMT

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