March 17, 2018

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Best Trademark

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Trademark Registration Better Business Bureau Reliability Seal

Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews


Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit

4.5 stars
My Corporation


My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
Read More... Visit

3.5 stars
Tradmark Center


Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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3 stars
Trademark Express


TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit

2.5 stars
Trademark My Name


Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau? has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.


Samsung trademarks Galaxy Note 9 in Colombia

We're probably expecting Samsung Mobile to change its next Galaxy S branding scheme, following in the footsteps of Huawei which has adopted the P20 naming instead of the P11. If this comes to a fruition, it probably would mean the Galaxy S10 moniker ...

Published:  Fri, 16 Mar 2018 13:21:00 GMT

Aston Martin Trademarks Varekai - is it For a New Lagonda

Aston Martin has trademarked the "˜Varekai' name in the United Kingdom and Canada, which could potentially appear under its Lagonda luxury cars marque. The British automaker filed to reserve the Varekai name in the UK and Canada on March 6th, 2018, and ...

Published:  Thu, 15 Mar 2018 08:30:00 GMT

Aston Martin Trademarks Varekai Name, But What For

At the 2018 Geneva Motor Show, Aston Martin stunned everyone with the weird but alluring design of the Lagonda Vision Concept. The Gaydon-based automaker further revealed that Lagonda is back in business as a standalone brand, with two models coming by ...

Published:  Fri, 16 Mar 2018 09:03:00 GMT

Mercedes-Benz EQ trademarks EQA and EQB names

Mercedes-Benz has already presented quite a number of models parked under its EQ sub-brand, and is now widening its trademark on a number of names. Such a move is pretty common among carmakers for "just in case" situations, so not all the names here ...

Published:  Tue, 13 Mar 2018 21:52:00 GMT

Pharrell Trademarks "Girl" Logo for Possible Women's Line

According to rumors, Pharrell recently seeked approval to trademark the "Girl" logo that accompanied his gold-certified 2014 LP of the same name. The rumors are noting that the move Skateboard P filed last November is for the launch of a women's line ...

Published:  Thu, 15 Mar 2018 20:31:00 GMT

Rejecting Trademarks and Exclusive Distribution Rights in Bankruptcy

The US Court of Appeals for the First Circuit concluded that a debtor in bankruptcy is entitled to reject grants of trademark licenses and exclusive distribution rights. Although Chapter 11 of the Bankruptcy Code protects a licensee's rights to ...

Published:  Wed, 14 Mar 2018 17:23:00 GMT

Mercedes Trademarks Over One Dozen EQ Names

It's not clear what the number means, kW, hp or range, but we welcome news that different versions available. The strange thing is that many of those numbers are very close to each others. Perhaps there should be a bit more of a spread in naming and ...

Published:  Mon, 12 Mar 2018 12:06:00 GMT

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