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How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

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Trademarks In The News

Until Dawn Developer Trademarks Shattered State

Supermassive Games, the developer of the 2015 survival-horror game Until Dawn, has recently filed a trademark for a title called Shattered State. The filing of the trademark was done by Supermassive i...

Published:  Sat, 18 Aug 2018 02:45:00 GMT

Dyson trademarks Digital Motor for road car use

Sir James Dyson has previously denied his company is working on an EV Dyson will use its low volume first model development and production period to establish relationships with suppliers, so that whe...

Published:  Mon, 20 Aug 2018 07:32:00 GMT

Apple has been granted a Design Patent for their Apple Watch Sport Loop Band and Figurative Trademarks for 'Clips' & more

When Apple launched Apple Watch Series 3 last September, they also launch the Sport Loop band, The Woven Nylon is updated with a new pattern and the incredibly lightweight Sport Loop effortlessly adju...

Published:  Sat, 18 Aug 2018 03:18:00 GMT

Until Dawn Developer Trademarks "˜Shattered State' as gamescom Teases "˜Huge' Surprises

August 21 marks the tenth anniversary of gamescom, and it seems that the event organizer has quite a few surprises in store to celebrate the occasion. Meanwhile, THQ Nordic seems to be a roll. The pub...

Published:  Sat, 18 Aug 2018 09:02:00 GMT

Fight Over ZERO Trademark Remanded Back to Trademark Trial and Appeal Board After Federal Circuit Broadens Test for Generic Trademarks

Should one company have exclusive rights to use the term "Zero" in connection with no-calorie soft drinks The U.S. Court of Appeals for the Federal Circuit ("Federal Circuit" ) has remanded that quest...

Published:  Thu, 16 Aug 2018 13:57:00 GMT

Trademarks, Patents and Copyrights, Oh My! What's the Difference

Intellectual property might seem esoteric, but it's important to protect it like you would any other asset. To do so, you'll need to understand some basics about intellectual property rights first. Tw...

Published:  Fri, 10 Aug 2018 07:08:00 GMT

Supermassive Games Trademarks New Political Thriller

The developers for the PlayStation 4 video game Until Dawn, Supermassive Games, have included a new trademarked logo to their collection. A new logo has surfaced on the internet which shows the words ...

Published:  Sat, 18 Aug 2018 01:30:00 GMT

About leadership trademarks, styles

MANY leaders, be they traditional or political, often acquire certain trademarks and styles by which they wish to be identified among their people or subjects. The trademarks are of various styles and ...

Published:  Fri, 10 Aug 2018 01:40:00 GMT

Cadillac Gearing Up For Assault, Trademarks 11 CT And XT Names

Cadillac has gone on a trademarking spree, securing almost a dozen names for the CT and XT families. GM Inside News reports that the automaker filed trademarks for CT2, CT3, CT4, CT5, CT7, and CT8 alo...

Published:  Tue, 14 Aug 2018 09:00:00 GMT

Nvidia Trademarks Reference "˜VR2', "˜VR+' And More

Recent trademarks from GPU group Nvidia suggest some new VR announcements could be on the way. As another Redditor pointed out, the logo for the VR trademark also appears on the VirtualLink website, s...

Published:  Tue, 07 Aug 2018 08:14:00 GMT

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