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How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

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Trademarks In The News

Samsung trademarks hint that upcoming phones may be called Rize

Samsung has reportedly applied to trademark a trio of new phone names that hint at its 2019 plans. The British and Mexican applications, as reported by LetsGoDigital, refer to the Rize10, Rize20 and R...

Published:  Wed, 12 Dec 2018 05:42:00 GMT

AMD trademarks Radeon Vega II logo, ready for 7nm Vega 20

AMD announced the world's first 7nm GPU just last month during its Next Horizon event in San Francisco, where it also unveiled the next-gen EPYC 'Rome' CPU with 64C/128T which will also be made on 7nm ...

Published:  Wed, 12 Dec 2018 18:12:00 GMT

Samsung Files for Cryptocurrency Trademarks in the EU For Smartphones

Electronics giant Samsung has filed applications for three blockchain-related trademark requests for smartphones. Based on the descriptions provided by the company, the three European trademark ...

Published:  Wed, 12 Dec 2018 00:59:00 GMT

AMD Trademarks Radeon Vega II 7nm GPUs, New Graphics Card Launch Looking Imminent

AMD appears to be gearing up for a new family of graphics cards to the market after registering a new trademark for its new 7nm AMD Radeon Vega GPUs. The trademark for Vega II was applied for about tw...

Published:  Wed, 12 Dec 2018 00:57:00 GMT

Despite registering trademarks, Samsung denies building a blockchain phone

Samsung Electronics. Co. Ltd. has denied a report that it's developing a blockchain-enabled phone despite reports that it has filed multiple patents for blockchain apps. The list of goods and ...

Published:  Tue, 11 Dec 2018 20:59:00 GMT

Supreme Court to Decide Whether Debtors Can Terminate a Licensee's Rights to Trademarks under License Agreements

The United States Supreme Court has agreed to address "[w]hether, under §365 of the Bankruptcy Code, a debtor-licensor's "˜rejection' of a license agreement-which "˜constitutes a breach of such contract ...

Published:  Fri, 07 Dec 2018 13:44:00 GMT

Samsung trademarks "Rize" moniker likely for new smartphone series

The Samsung Galaxy M might not be the only new series of Galaxy phones we will be seeing in the coming year, additional series which are tipped to be a replacement for any of the Galaxy C, Galaxy J an...

Published:  Mon, 10 Dec 2018 22:04:00 GMT

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