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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol ® in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

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Trademarks In The News

Until Dawn Developer Trademarks Shattered State

Supermassive Games, the developer of the 2015 survival-horror game Until Dawn, has recently filed a trademark for a title called Shattered State. The filing of the trademark was done by Supermassive i...

Published:  Sat, 18 Aug 2018 02:45:00 GMT

Dyson trademarks Digital Motor for road car use

Sir James Dyson has previously denied his company is working on an EV Dyson will use its low volume first model development and production period to establish relationships with suppliers, so that whe...

Published:  Mon, 20 Aug 2018 07:32:00 GMT

Apple has been granted a Design Patent for their Apple Watch Sport Loop Band and Figurative Trademarks for 'Clips' & more

When Apple launched Apple Watch Series 3 last September, they also launch the Sport Loop band, The Woven Nylon is updated with a new pattern and the incredibly lightweight Sport Loop effortlessly adju...

Published:  Sat, 18 Aug 2018 03:18:00 GMT

Until Dawn Developer Trademarks "˜Shattered State' as gamescom Teases "˜Huge' Surprises

August 21 marks the tenth anniversary of gamescom, and it seems that the event organizer has quite a few surprises in store to celebrate the occasion. Meanwhile, THQ Nordic seems to be a roll. The pub...

Published:  Sat, 18 Aug 2018 09:02:00 GMT

Fight Over ZERO Trademark Remanded Back to Trademark Trial and Appeal Board After Federal Circuit Broadens Test for Generic Trademarks

Should one company have exclusive rights to use the term "Zero" in connection with no-calorie soft drinks The U.S. Court of Appeals for the Federal Circuit ("Federal Circuit" ) has remanded that quest...

Published:  Thu, 16 Aug 2018 13:57:00 GMT

Trademarks, Patents and Copyrights, Oh My! What's the Difference

Intellectual property might seem esoteric, but it's important to protect it like you would any other asset. To do so, you'll need to understand some basics about intellectual property rights first. Tw...

Published:  Fri, 10 Aug 2018 07:08:00 GMT

Supermassive Games Trademarks New Political Thriller

The developers for the PlayStation 4 video game Until Dawn, Supermassive Games, have included a new trademarked logo to their collection. A new logo has surfaced on the internet which shows the words ...

Published:  Sat, 18 Aug 2018 01:30:00 GMT

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