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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol ® in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

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Trademarks In The News

Craft-Beer Brewers Open Taps With Trademarks Soaring to Record

(Bloomberg) -- Craft beer lovers in the U.K. have never had so many choices on tap. Load Error The number of trademarks registered for beer soared to a record 2,372 in 2017, an increase of 20 percent ...

Published:  Sun, 21 Oct 2018 16:00:30 GMT

UK beer trademarks rise to record high: report

The number of new trademarks registered for beer in the UK increased by 20% last year to reach a record high of 2,372 (up from 1,983 in 2016), according to a report released today by professional serv...

Published:  Mon, 22 Oct 2018 12:01:00 GMT

China Trademarks: Should You Register A Movie Title as a Trademark

In the entertainment industry, documenting a film's chain of title is extremely important. It's how you show that the putative owners of the film rights do in fact own those rights, and it is essentia...

Published:  Mon, 22 Oct 2018 10:15:00 GMT

Number of beer trademarks jump to record high thanks to craft boom

The number of new trademarks for beer brands rose by 20% in 2017 due to the craft beer boom, new research shows. Law firm RPC said the number of trademarks registered for beer reached a record high of ...

Published:  Mon, 22 Oct 2018 08:38:00 GMT

Aston Martin Trademarks Valhalla For New Hybrid Hypercar

Announced in March 2016 as Project AM-RB 001, the Valkyrie will start production in 2019 with 1,130 horsepower. Coming courtesy of twelve cylinders, natural aspiration, and KERS, the output of the mid ...

Published:  Sun, 21 Oct 2018 08:30:00 GMT

Hailey Baldwin trademarks "˜Hailey Bieber'

Hailey Baldwin is now a Biebs. The 21-year-old model, who hasn't publicly confirmed if she and Justin Bieber have tied the knot, trademarked "Hailey Bieber" for intentions of a clothing line ...

Published:  Sat, 20 Oct 2018 08:39:00 GMT

Hailey Baldwin Trademarks Her Married Name!

Hailey Baldwin just filed some trademarks - including one for Hailey Bieber! The 21-year-old model reportedly trademarked her married name as well as her maiden name and "HRB3," according to docs obta...

Published:  Fri, 19 Oct 2018 19:08:00 GMT

USPTO warns of unauthorised changes to trademarks

The US Patent and Trademark Office (USPTO) has warned trademark owners that unauthorised changes have been made to a number of registrations and applications. According to the office, the changes may ...

Published:  Mon, 22 Oct 2018 12:01:00 GMT

Hailey Baldwin Trademarks Her Married Name 1 Month After Wedding Ceremony

Hailey Baldwin is planning for her future as Mrs. Justin Bieber. The model staked her claim to the name "Hailey Bieber" by filing to trademark the moniker on Oct. 10. It appears the model is intending ...

Published:  Fri, 19 Oct 2018 18:05:00 GMT

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