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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

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Trademarks In The News

Jury orders Mongols motorcycle club to forfeit logo trademarks

On California's freeways, in biker bars and during not-infrequent clashes with other outlaw motorcycle clubs, members of the Mongols are easily identified. They are the ones in the leather vests and j...

Published:  Sat, 12 Jan 2019 01:10:00 GMT



Trademarks by Eurohoops: The (s)hot ones!

Prompted by Maccabi FOX Tel Aviv's club-record 74.5% two-point accuracy in its Round 18 road win over CSKA Moscow, Eurohoops presents the teams and the players that somehow, somewhere, sometime regist...

Published:  Wed, 16 Jan 2019 04:58:00 GMT



Bizman held for using Jawed Habib's trademarks, produced before Bombay High Court

Justice S J Kathawalla had last week issued a non-bailable warrant against Manoj Kumar Sharma, who is accused of infringing copyright of Habib's salon's registered trademarks - 'Jawed Habib' and 'JH'. ...

Published:  Thu, 10 Jan 2019 06:23:00 GMT



Authority clarifies trademarks on goods

TRADEMARKS typically identify individual enterprises as the origin of marked goods or services, according to the Investment Promotion Authority (IPA). It said in its December newsletter that some coun...

Published:  Thu, 17 Jan 2019 16:48:00 GMT



Adopting trademarks that can expand with you

When a company is starting up, there are a few legal matters that need to be addressed at an early stage. Trademark clearance and registration need be on the list. The following is an example of a sce...

Published:  Wed, 16 Jan 2019 14:43:00 GMT



Sweden aligns Trademarks Act with EU regulations

On 7 November 2018 the Riksdag (supreme decision-making body of Sweden) voted in favour of modernising and simplifying the Trademarks Act. The changes came into effect on 1 January 2019. The motivatio...

Published:  Thu, 17 Jan 2019 16:29:00 GMT



Supreme Court to hear challenge to ban on profane trademarks

WASHINGTON (Reuters) - The U.S. Supreme Court on Friday agreed to decide whether a federal law that blocks trademarks for brand names or logos bearing profane words or sexual imagery violates free spe...

Published:  Sun, 06 Jan 2019 08:12:00 GMT




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