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Best Trademark Registration Services

  1. Legal Zoom
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  4. Trademark Factory
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  6. Rocket Lawyer
  7. Trademark My Name
  8. Trademark Plus

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How to Register Your Trademark in 2019

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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

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Trademarks In The News

What three decades of data says about Chinese trademarks

Although the Chinese economy has experienced phenomenal growth for over 20 years, each Chinese trademark still only represents less than $2 million of GDP, says Robert Reading of CompuMark, in an ...

Published:  Wed, 22 May 2019 00:07:00 GMT

Supreme Court: Licensee's Right to Use Trademarks Survives Licensor's Rejection of Licensing Agreement in Bankruptcy

The Supreme Court held yesterday that a debtor-licensor's rejection of a trademark licensing agreement as an executory contract pursuant to section 365(a) of the Bankruptcy Code does not terminate the ...

Published:  Tue, 21 May 2019 13:48:00 GMT

Mongols biker club fined $500,000 but keeps logo trademarks

A federal judge on Friday fined the Mongols motorcycle club $500,000 in a racketeering and conspiracy case but refused the latest effort in a decade-long attempt by the government to take away the ...

Published:  Sat, 18 May 2019 05:59:00 GMT

FUCT gets day in court as SCOTUS considers dropping slippery moral standard when granting trademarks

When's a brand too scandalous to trademark? That's a question the Supreme Court will soon decide in a case that tests the constitutional limits of free speech. I attended the oral argument on April 15 ...

Published:  Tue, 23 Apr 2019 04:39:00 GMT

NFL trademarks Duluth Eskimos, but don't expect a name change from the Vikings

The NFL filed a trademark for Duluth Eskimos last week, but don't expect the Minnesota Vikings to be changing their name anytime soon. "As part of the league's 100th season, the team will look to ...

Published:  Tue, 30 Apr 2019 13:09:00 GMT

F-words and T-shirts: U.S. Supreme Court weighs foul language trademarks

WASHINGTON (Reuters) - In the staid world of the U.S. Supreme Court, where decorum and etiquette are prized and silence is enforced by court police, the F-word could create quite a stir. Yet that ...

Published:  Fri, 12 Apr 2019 11:10:00 GMT

Trademarks, Copyrights and Patents: Should Business Owners Really Care about IP?

Short answer: Yes. As a business owner, you should care about intellectual property because it's one of the most important business assets that you'll ever own. Intellectual property, often referred ...

Published:  Wed, 01 May 2019 09:49:00 GMT

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