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Legal Zoom vs Trademark Express

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LEGAL ZOOM

Legal Zoom offers many services to their online clients who are just starting out in business. These services include figuring out the type of business entity that is best for you, how to incorporate your business, and how to trademark your brand or logo. In this review we focus on the trademark process offered by Legal Zoom.

Legal Zoom offers a very simple 3-step process to register your trademark:

  • First, they ask you to complete their simple questionnaire. This is where you tell them about your business, what you want to trademark, and how it will be used. This usually takes about 15 minutes.
  • Second, they perform a comprehensive search of the federal and state databases for any similar matches.
  • Third, they will electronically file your trademark registration documents with the US Patent and Trademark office. At this point you sit back and wait to be notified of your approval.

The Legal Zoom trademark questionnaire guides you through a process where they learn more about your brand or logo. Each section of the questionnaire is complete with help buttons attached, so you can get additional clarifying information if you need it. There is also a customer support number listed on every page of the questionnaire, so at any time you can consult with a real person if necessary.

Legal Zoom costs can save you thousands of dollars over hiring a trademark attorney to provide these same services. When compared with other online trademark registration companies, they are very competitive, even while offering superior services. And, they offer a 100% satisfaction guarantee - almost unheard of in this business.

Another quality service that Legal Zoom provides is Trademark Infringement Monitoring. How do you know if someone infringes on your trademark? The U.S. Trademark Office doesn't monitor this for you. Instead, Legal Zoom will watch over the federal trademark database as well as all 50 states, alerting you to any potential problems. This way you can stop any trademark infringement before it happens.

Legal Zoom is a professional, well-known company that has serviced over 1 million customers. They offer an easy-to-use website that is backed by the Better Business Bureau. Their simple trademark registration process sets the standard in the industry. Combined with their helpful customer support and service guarantee, Legal Zoom earns our highest rating.

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TRADEMARK EXPRESS

TradeMark Express offers trademark services designed to protect your business. Their services include comprehensive trademark research (which includes Federal, State, and common law searches), preparation of the USPTO trademark application, and Canadian and European research.

TradeMark Express offers a comprehensive trademark research and registration package. The process starts with a check of your business name with the USPTO. Then TradeMark Express searches all the pending and registered Federal and State trademarks. If there are not any conflicts, you will be directed to speak to a trademark attorney. After this, the next step is a US National Common Law search to determine if you face any trade restrictions. Once you make it through all these steps without any conflicts, your US Federal Trademark application will be prepared and filed.

It is important to note that refunds will not be given if you decide not to use your trademark. Instead, TradeMark Express offers a "rollover" plan where you can use the existing funds towards the trademark of a new name within two years.

While TradeMark Express offers a lot of detail on their website, the layout is confusing and cumbersome. they could take some great steps in cleaning up the busy-ness of the site and making it easier to use. While the website is not overly impressive, it does provide a lot of information. And they do provide a link for online help and a toll-free number that you can call.

While TradeMark Express offers a dependable service, their website makes finding what you need difficult. Combined with prices that are at the top-end in our review, we recommend starting your trademark registration process with one of the higher-rated services.

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Trademark Registration

To help you find the Best Trademark Registration, TopConsumerReviews.com provides you with an in-depth comparison of Legal Zoom and Trademark Express.

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.



When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 



Trademarks In The News

Get ready for more V-series phones: LG trademarks names up to the V90

The LG V-series has long boasted top-tier phones with modern and classy designs and excellent specs, and it looks like that isn't going to change any time soon. LetsGoDigital has spotted trademark fil...

Published:  Wed, 14 Nov 2018 14:39:00 GMT



China Grants Ivanka Trump Initial Approval for New Trademarks

HONG KONG - China granted initial approval for 16 new trademarks to Ivanka Trump, the president's elder daughter and senior adviser, renewing questions about the Trump family's intermingling of offici...

Published:  Tue, 06 Nov 2018 22:28:00 GMT



Canada's Anti-Dilution Remedy is Not Limited to Registered Trademarks: The bunny keeps going" and going" and going

Dilution-type claims to prevent comparative advertisements displaying a registered trademark are particularly complex due to the requirement that the advertising actually "use" the registered mark wit...

Published:  Tue, 13 Nov 2018 15:51:00 GMT



Expect The LG V50, V60, V70, V80 & V90, Based On New Trademarks

LG Electronics' mobile division appears set to continue with its LG V-series for the foreseeable future and at least through to the V90, based on trademarks recently spotted at the Canadian Intellectu...

Published:  Tue, 13 Nov 2018 16:42:00 GMT



China grants 16 trademarks to defunct Ivanka Trump business

(CNN) - China has granted preliminary approval for 16 trademarks for fashion accessories and other items to White House adviser and presidential daughter Ivanka Trump, even though she announced earlie...

Published:  Tue, 06 Nov 2018 20:51:00 GMT



China grants Trump family 18 trademarks in 2 months

SHANGHAI (AP) - The Chinese government granted 18 trademarks to companies linked to U.S. President Donald Trump and his daughter Ivanka Trump over the last two months, Chinese public records ...

Published:  Tue, 06 Nov 2018 18:44:00 GMT



LG Trademarks 5 Devices for Its Premium V-Lineup but That Could Mean Bad News for the Company's G-Series

The LG G-series isn't doing particularly well and the company is aware of it. However, a series of ho-hum phones later that tanked at the market, the company is apparently done with it.

Published:  Tue, 13 Nov 2018 05:14:00 GMT



Eight Circuit Reverses Finding that Sturgis Motorcycle Rally Trademarks are Valid

On Friday, November 2nd, the Court of Appeals for the Eighth Circuit issued a decision in Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc., et. al. which reversed various parts of the di...

Published:  Sat, 10 Nov 2018 07:42:00 GMT




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