Tradmark Center vs Trademark Express for April 2019

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Tradmark Center vs Trademark Express

See ALL of our Trademark Registration Reviews

What's the best Trademark Registration Service? Before you choose a provider for registering your trademark, it's important to understand the process and the reasons why it's a smart idea for your business.

Let's start with the US Patent and Trademark Office: the gateway to Trademark Registration. According to them, a trademark - sometimes called a "service mark" - "includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services."

TRADEMARK CENTER

As part of the services offered by the law firm of Patel & Almeida, Trademark Center has an excellent reputation that spans more than 20 years. As an accredited, "A+" rated business with the BBB, this Trademark Registration service offers a comprehensive array of options for your business. These services include Trademark Search and Registration, Trademark Watch, and even international registration of your trademark.

What does Trademark Center charge for these services? You can choose between package options or a la carte services. Trademark Search/Registration packages include:

  • Standard - for $300 (plus filing fees), you'll get a Federal Direct Hit search, drafting/filing of the application, a year of quarterly federal trademark watch services, consultation with a trademark attorney, and responses to any non-substantive office actions
  • Premium - for $495 (plus filing fees), you'll get all of the services included in the Standard packages, plus a more comprehensive trademark search (Federal/State/Common Law) and a legal opinion on your desired trademark

Trademark Search a la carte options include:

  • US Extensive Full Availability Search - $295
  • US/Canada Full Availability Search - $395
  • Design Logo Search - $400
  • European Community Search - $450

Trademark Watch a la carte options include:

  • US Federal with monthly reports - $150/year
  • US Federal/State with monthly reports - $200/year
  • Worldwide with monthly reports - $300/year

As you can see, this Trademark Registration service wants you to get exactly what you need. As a big added bonus, Trademark Center offers a 100% satisfaction guarantee, with a full refund if you're not satisfied with their service for any reason.

We also recommend that you take a look at the Learning Center by clicking on the link at the top of the site. There, you'll find lots of helpful information about trademarks in general, FAQs, and in-depth information about registration of trademarks in other countries. If you still have questions, you can request a complimentary consultation with a Trademark Center representative at any time by clicking on the green button on the right-hand side of the page.

Trademark Center doesn't have the cheapest Trademark Registration services on the market, but they are well worth the cost based on what you get for your money: decades of expertise, an excellent reputation, the ability to choose the specific services you need, and an unparalleled satisfaction guarantee. Trademark Center is one of our top choices for Trademark Registration.

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TRADEMARK EXPRESS

TradeMark Express has been in business for over 25 years, and their reputation as a provider of Trademark Registration services is solid. The BBB gives the accredited company a flawless "A+" rating. Customers also have great things to say about the personalized service received from owner Chris DeMassa and his team, which can be especially helpful for companies that need a little extra attention while going through the process.

Unfortunately, the TradeMark Express website continues to be difficult to navigate. Finding out what services you'll need and how much you'll spend isn't easy, with lengthy blocks of text that are hard to understand. Here are some of the basics:

  • TradeMark Express Start Up Package: for $400, the service will search for your desired trademark in all pending and registered State and Federal trademark files, as well as the US National Common-Law files. It's important to note that this package does NOT include any filing services.
  • TradeMark Application Preparation Package: for $400, the company will double-check any legal research you've already done and file your Trademark Registration.
  • TradeMark Express Premium Package: for $600, you'll get both the research and the filing done for you.

Be aware that, like most Trademark Registration services, TradeMark Express doesn't include federal filing fees in their package costs.

A unique feature that TradeMark Express offers is a rollover policy: if you submit a name for trademarking that winds up being already in use, you can apply any remaining funds towards research of a new domain name. We appreciate this approach, but by the same token, many of their competitors will conduct that research at no extra charge if they determine that your original trademark isn't available or a good choice.

While we think TradeMark Express could do a better job of clearly showing prospective clients what to expect, we still give their service high marks for maintaining a good reputation over more than two decades. This is probably a great choice for business owners who want one-on-one attention as they navigate the process of Trademark Registration.

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In layman's terms, your trademark is how you represent yourself to the world. Think about some of the most recognizable brands and you'll probably picture a logo, slogan, even the font used in the company's name. (Nike "Swoosh", Coca-Cola, or the Golden Arches, anyone?)

So, why register a trademark? One of the most important reasons is to prevent any other business from taking your brand identity, intentionally or accidentally. Trademark Registration offers you legal protection, gives your business a certain level of prestige or respectability, and can even be used to help file for trademarks in foreign markets if you choose to expand your reach.

Trademark Registration can get complicated. For this reason, many businesses opt to use a service that specializes in registering trademarks, to ensure that every necessary requirement is met. These Trademark Registration services are often very affordable, especially when considering how much time and effort it would take for an already-busy company owner to do the work on their own.

What should you look for as you decide with Trademark Registration service is best for your business? Here are several criteria to keep in mind:

  • Services Provided. What is included in the services offered? Are there multiple packages to choose from?
  • Fees. What will you pay to register your trademark? Is it a flat fee, or are there extra a la carte charges to watch out for? Are the fees reasonable compared with other Trademark Registration services?
  • Ease of Use. Does the company's website clearly explain what to expect during the process of registering your trademark? Can you get live help from a customer service agent? Does the Trademark Registration provider do all or most of the work for you, or will you have to put in some effort on your own?
  • Reputation. What do other businesses say about their experience with the service? How many trademarks has the service registered?

TopConsumerReviews has reviewed and ranked the best Trademark Registration services available today. We hope this information will help guide your decision as you ensure that your company's identity is established and protected for years to come.



When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 



Trademarks In The News

Crossword roundup: trademarks we never realise are trademarks

" for TRIPE. Incidentally, on Brexit-Day-that-wasn't, we had one of the biggest Cluing Coincidences, in which both the Independent's Inquisitor and the Times's Listener used the IVR codes for 28 ...

Published:  Mon, 22 Apr 2019 01:47:00 GMT



The f-word case: Supreme Court weighs whether "scandalous' trademarks violate free speech

A squeamish Supreme Court did not need to hear the "f-word" or an explicit racial slur to understand the linguistic minefield it was entering Monday when considering a free-speech challenge to the ...

Published:  Mon, 15 Apr 2019 17:46:00 GMT



Ford Trademarks Scout, Bronco Scout, But What For?

Following the return of the Ranger for the 2019 model year, Ford plans to redesign the Bronco for the 21st century. Following two trademark applications for Scout and Bronco Scout with the USPTO, it ...

Published:  Mon, 22 Apr 2019 09:33:00 GMT



U.S. justices watch their language as they consider profane trademarks

WASHINGTON (Reuters) - (Editor's note: contains language that some readers may find offensive, paragraphs 2, 10, 14) U.S. Supreme Court justices tiptoed around the offensive word at the center of a ...

Published:  Mon, 15 Apr 2019 16:34:00 GMT



SCOTUS justices avoid mention of 'profane past participle' in arguments on scandalous trademarks

U.S. Supreme Court justices and lawyers arguing a case involving the FUCT clothing line managed to avoid saying the word during oral arguments Monday. At issue in Iancu v. Brunetti is whether the ...

Published:  Tue, 16 Apr 2019 08:06:00 GMT




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