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Trademark Express Review

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TRADEMARK EXPRESS

TradeMark Express offers trademark services designed to protect your business. Their services include comprehensive trademark research (which includes Federal, State, and common law searches), preparation of the USPTO trademark application, and Canadian and European research.

TradeMark Express offers a comprehensive trademark research and registration package. The process starts with a check of your business name with the USPTO. Then TradeMark Express searches all the pending and registered Federal and State trademarks. If there are not any conflicts, you will be directed to speak to a trademark attorney. After this, the next step is a US National Common Law search to determine if you face any trade restrictions. Once you make it through all these steps without any conflicts, your US Federal Trademark application will be prepared and filed.

It is important to note that refunds will not be given if you decide not to use your trademark. Instead, TradeMark Express offers a "rollover" plan where you can use the existing funds towards the trademark of a new name within two years.

While TradeMark Express offers a lot of detail on their website, the layout is confusing and cumbersome. they could take some great steps in cleaning up the busy-ness of the site and making it easier to use. While the website is not overly impressive, it does provide a lot of information. And they do provide a link for online help and a toll-free number that you can call.

While TradeMark Express offers a dependable service, their website makes finding what you need difficult. Combined with prices that are at the top-end in our review, we recommend starting your trademark registration process with one of the higher-rated services.

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Trademark Registration

To help you find the Best Trademark Registration, TopConsumerReviews.com provides you with an in-depth Trademark Express Review.

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.



When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 



Trademarks In The News

Government Owned Trademarks: Give me Liberty or Give Me "Ža License

In recent years, various government branches and departments across the country who are responsible for policing the government's own trademarks have been sending cease-and-desist letters and filing s...

Published:  Wed, 17 Oct 2018 10:09:00 GMT



China Trademarks: Too Good to be True

About a year ago, American Lawyer Magazine did an article, That Law Firm's Website Might Not Be for a Real Law Firm on "a new white paper [that] examines a growing trend of fraudsters posing as attorn...

Published:  Wed, 17 Oct 2018 05:12:00 GMT



Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks

Last week, we took a look at patent issues for nonprofit and for-profit start-ups. For our second installment in this series, we will examine another key area of intellectual property for start-up bus...

Published:  Sun, 07 Oct 2018 04:16:00 GMT



Warner Media Opposes Trademark Filed By Actual 'Wicked Witch' Over Its Wizard Of Oz Trademarks

Thanks to the convoluted nonsense that is copyright law, readers here will likely be familiar with the insanity that is intellectual property rights revolving around The Wizard of Oz. Thanks to some o...

Published:  Fri, 12 Oct 2018 19:42:00 GMT



American Airlines Sues Expedia Over 'Advantage' Trademarks

Law360 (October 17, 2018, 2:32 PM EDT) -- American Airlines hit Expedia with a trademark lawsuit in Texas federal court Tuesday over the booking site's launch of an "Add On Advantage" program, saying ...

Published:  Wed, 17 Oct 2018 11:42:00 GMT



China Trademarks: The Dunhill Lessons

Last week, the Foshan Intermediate People's Court awarded RMB 10 million (nearly $1.5 million) in damages to the well-known British luxury goods brand Alfred Dunhill, finding Chinese copycat brand Dan...

Published:  Tue, 16 Oct 2018 08:08:00 GMT




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