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Trademark Registration

To help you find the Best Trademark Registration, TopConsumerReviews.com provides you with an in-depth Trademark My Name Review.

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.



When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 



Trademarks In The News

Honda Trademarks "Honda e" For Possible Electric Car Brand

How about "Honda e Civic" Honda has recently filed trademark applications (in Switzerland and the European Union) for the name Honda e, in a category reserved for vehicles, according to ...

Published:  Fri, 15 Feb 2019 10:08:00 GMT



Unprotectable Generic Trademarks + Top-Level Domains = Protectable Trademarks

Generic trademarks are those which, due to their popularity and/or common usage, have become synonymous with the products or services. Such trademarks include Kleenex, Band-Aid, Jeep, Aspirin, and Cel...

Published:  Fri, 15 Feb 2019 05:22:00 GMT



Brand Protection: Looking Beyond Trademarks to A Broader Arsenal of Intellectual Property Tools

Manufacturers may assume that protection of their brands can only be achieved through trademark protection of names, logos, and slogans. In fact, a broad arsenal of intellectual property tools is avai...

Published:  Wed, 13 Feb 2019 05:45:00 GMT



Outside Counsel: Federal Trademarks Still Difficult to Obtain for Cannabis Companies

Registering a federal trademark is still difficult for cannabis companies, according to intellectual property attorneys who work with the industry. Ed Weisz, a partner at Cozen O'Connor in New York, s...

Published:  Mon, 11 Feb 2019 07:48:00 GMT



Campbell's Soup trademarks the word 'chunky' after years of pop culture spoofs

The Campbell Soup Company has trademarked the word "chunky" after references to its "Chunky" branded soup made it into the lexicon of pop culture over the past couple of decades. A trademark applicati...

Published:  Tue, 05 Feb 2019 08:52:00 GMT



Manchester United news: Edwin van der Sar explains how Ole Gunnar Solskjaer has returned the "˜trademarks of United'

Edwin van der Sar believes Ole Gunnar Solskjaer has returned the "trademarks of United" since Jose Mourinho's departure. The Norwegian has inspired a remarkable turnaround at Old Trafford, though he s...

Published:  Wed, 13 Feb 2019 04:04:00 GMT



Square Enix Trademarks Final Fantasy Adventure And Secret Of Mana In The US

In January, the Square Enix terms "HD-2D" and "HD2D" were trademarked in Europe. These terms were used by the Japanese developer and publisher to describe the graphical aesthetic featured in last year ...

Published:  Sun, 10 Feb 2019 21:11:00 GMT



Roland files trademarks for 303 and 808 designs in Germany

In a move that could be seen as a way to protect itself against companies like Behringer from cloning its gear, Japanese music hardware giant Roland has recently filed design trademarks for its iconic ...

Published:  Wed, 06 Feb 2019 10:21:00 GMT



Xcel Brands, Inc. Acquires the Halston and Halston Heritage Trademarks

NEW YORK, Feb. 13, 2019 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. (NASDAQ: XELB), a media and consumer products company, today announced the acquisition of the Halston and Halston Heritage trademarks.

Published:  Wed, 13 Feb 2019 18:41:00 GMT



Sony trademarks "CinemaWide" for its Xperia XZ4 flagship

Japanese company, Sony has filed for a trademark with the European Intellectual Property Office (EUIPO) called "CinemaWide" . This application falls into "˜Class 9' which is reserved for smartphones, ta...

Published:  Wed, 06 Feb 2019 05:35:00 GMT




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