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      February 29, 2020

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Watch Stores

  1. Authentic Watches
  2. Zappos
  3. Ashford
  4. Brathwait
  5. Princeton Watches
  6. Watch Station
  7. World of Watches
  8. Wrist Watch

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Best Watch Stores Better Business Bureau Reliability Seal

Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews


2020

Watch Store Reviews

5 stars
Overstock

OVERSTOCKTopConsumerReviews.com Best-In-Class Blue Ribbon Award

Overstock carries the world's best selection of watches, with more than 20,000 to choose from. The easy-to-use site makes it simple to find exactly what you're looking for - whether that's a basic Timex for everyday use or a diamond-studded, vintage Cartier. Free shipping on most orders, and an optional "Club O" Gold rewards program, are customer-friendly perks designed to earn your business. Overstock is the best online watch store we've found.

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4.5 stars
Authentic Watches

AUTHENTIC WATCHES

FAuthentic Watches should be your first stop if you're hunting for a Swiss-made watch at the most competitive price. This retailer has been around since 1979 and has an excellent reputation for treating customers well, including free next-day shipping and extended warranties. They won't be your shop of choice for basic watches or wearable tech, but for brands like Longines, Breitling, and Tissot, you won't find a better choice than Authentic Watches.

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4.5 stars
Zappos

ZAPPOS

Zappos is a one stop online shopping experience for fashion lovers and for all who seek a convenient and low risk shopping experience. Zappos originally entered the online scene entirely focused on footwear but with time, expanded their inventory to include clothing, accessories, housewares and more. Their selection of watches may not have the quantity you might find with specialty retailers but they do have a broad variety that includes the most current trends and seem to have something to appeal to everyone.

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4 stars
Ashford

ASHFORD

Ashford carries a selection of just under 3,000 watches from a wide variety of manufacturers. With terrific customer perks like complimentary extended warranties and a solid reputation over the last two decades, this is a watch store worth considering no matter what your price range may be.

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3.5 stars
Brathwait

BRATHWAIT

Brathwait carries three main styles of wristwatch: Classic Slim, Swiss Classic, and Swiss-Made Automatic Minimalist. While their prices are very competitive compared to other stores with watches of similar quality and style, Brathwait only offers their own brand. If you're looking for a wide variety of watches to choose from, you'll probably need to look at a different retailer.

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3.5 stars
Princeton Watches

PRINCETON WATCHES

Princeton Watches has a great reputation, and they've improved their website to make it much easier to shop. You'll find a nice selection of brands and styles, and they offer free shipping on all watches over $50. The only drawback is that they can be more expensive than other retailers that sell the same watches.

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3 stars
Watch Station

WATCH STATION

Watch Station became part of the Fossil Group over 10 years ago and is known for its retail stores in outlet malls throughout the world. The online store has a decent selection of 15 brands, but you won't find anything very cheap or very expensive here. A 90-day return policy is more generous than most, but the watch still needs to be in unworn, brand-new condition to be eligible for a refund.

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2 stars
World of Watches

WORLD OF WATCHES

World of Watches used to be the go-to store for buying watches online. Their selection is good and their prices are consistently lower than other retailers'. But, recent customer reviews describe many problems, especially with WoW's warranty coverage (or lack of it). Saving money is great, but only if you still get a high-quality watch - and when buying from World of Watches, there's no guarantee that you will.

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1.5 stars
Wrist Watch

WRIST WATCH

Wristwatch has been selling watches since 1997. But, their store operates like it hasn't been taken care of in many years: broken links even on featured products, no answer when calling their business phone during regular hours, and many items out of stock make Wristwatch our lowest-ranked online watch store.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

Some seniors who qualify for a new Apple heart study will be able to buy $49 Apple Watches - here's how to sign up

Seniors selected to use an Apple Watch will be eligible to buy one for $49 plus tax, a steep discount on the $399 Apple Watch Series 5.

Published:  Thu, 27 Feb 2020 16:28:00 GMT



When AI Can't Replace a Worker, It Watches Them Instead

When Tony Huffman stepped away from the production line at the Denso auto part factory in Battle Creek, Michigan, to talk with WIRED earlier this month, the workers he supervised were still being ...

Published:  Thu, 27 Feb 2020 04:00:00 GMT



Watches & Wonders Geneva Cancels as Coronavirus Takes a Toll on the Watch Market

"In order to protect the health and wellbeing of all our guests, press, partners and teams, the decision has been taken to cancel the upcoming edition of Watches & Wonders Geneva (formerly known as ...

Published:  Thu, 27 Feb 2020 14:53:00 GMT



Watches of Switzerland sees shift to home buyers as coronavirus hits

The coronavirus is keeping Chinese tourists away from its London boutiques, British retailer Watches of Switzerland (WOSG.L) said on Thursday, but local demand for Rolex timepieces is so strong it is ...

Published:  Thu, 27 Feb 2020 06:56:00 GMT



Winter storm watches issued as region braces for high winds, snow

Light mixed showers for Wednesday morning, especially to the south of the Champlain Valley. Temperatures are right near freezing for most. Light, spotty showers will continue through the day as highs ...

Published:  Wed, 26 Feb 2020 14:39:00 GMT



Garmin's Forerunner 35 and Instinct watches are discounted by up to $96 off

Besides being lighter on the budget, the Instinct also packs some of its best features as noted in our review. It was even one of our editor's picks for the best hiking watches. Its monochrome display ...

Published:  Wed, 26 Feb 2020 09:41:00 GMT



Watches & Wonders Cancels April Watch Fair Due To Coronavirus

It would have been the 30th edition of the annual luxury watch fair, formerly known as the Salon International de la Haute Horlogerie (SIHH), and the first under its new brand concept. A total of 31 w ...

Published:  Thu, 27 Feb 2020 01:18:00 GMT



UK the best luxury watch market in the world, Watches of Switzerland CEO says

Brian Duffy, CEO of Watches of Switzerland, outlines how the coronavirus outbreak could dent sales of luxury goods.

Published:  Thu, 27 Feb 2020 06:36:00 GMT



Watches And Wonders Geneva Cancels April Exhibition, Cites COVID-19

Watches & Wonders Geneva cancels its upcoming edition initially planned from April 25th to 29th 2020 This year would have marked the 30th anniversary of one of the most luxurious watch shows in the ...

Published:  Thu, 27 Feb 2020 08:14:00 GMT



16 Of The Best Gold Watches For The Mob Boss, The Classicist, And Everyone (And Every Budget) In-Between

Look, your reticence is understandable. Gold watches for men have long proved divisive. They're flashy, for a start. They're often expensive. And, by being the very symbolic colour of heady excess, it ...

Published:  Thu, 27 Feb 2020 02:10:00 GMT



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