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      January 20, 2020

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Ashford vs Brathwait

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Ashford and Brathwait.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2020

Watch Store Reviews

4 stars
Ashford

ASHFORD

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Cost:

From $20 to $278,025

Ashford is headquartered in the prestigious 5th Avenue shopping district of New York City and has been in business since 1997. With more than a million customers over the last 20+ years and an "A+" rating at the Better Business Bureau, it's easy to see that this is a company you can trust when buying your next watch.

The selection at Ashford is great, with a total of just under 3,000 watches to choose from. You'll find the full spectrum of styles and price points, from the Corum Men's Classical Tourbillon Minute Repeater at the oh-so-affordable discounted price of $278,025 (marked down from its retail price of $505,500!), all the way down to some cute Valletta bangle watches for under $30. The only category we couldn't find was fitness/wearable tech, so no Fitbits or Garmin GPS models for sale here.

Ashford provides extensive information about each watch they sell, even down to the exact type of bezel and the type of case back. One of our favorite parts of the watches' descriptions is the brand story. You might not find it on every watch on the site, but for most of the higher-end brands you can see their history (e.g. Breitling's early origins in the aviation industry).

We got an offer of a 15% discount on our purchase if we signed up for the Ashford "A-List" email newsletter.

Ground shipping is free within the continental US, no matter the size of your order.

Ashford's return policy is standard: 30 days and in unworn condition for your watch to qualify for a full refund. If you choose a Certified Pre-Owned timepiece, this return period is shortened to 14 days.

On the other hand, their warranty goes well beyond the norm: two years on any new watch and one year on anything Certified Pre-Owned. This warranty covers the movement, not the straps, crown/stem, and so forth. You can also get a free battery replacement within the first two years that you own you watch.

Ashford customers are almost all very satisfied with their ordering experience: the watches they receive are exactly what they expected, with all of the documentation proving their authenticity. The only complaints we found seemed to come from international customers who had challenges with the checkout/payment process, but we had no issues when placing an order within the US, using a regular credit card.

Because of their good reputation, ample selection, and fantastic extended warranties, Ashford ranks high among online watch stores.

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3.5 stars
Brathwait

BRATHWAIT

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Cost:

Starting at $159

Brathwait seeks to provide men and women with elegant, premium watches "without the luxury markup". In their design and marketing alike, this retailer aims for simplicity, luxury, and transparency.

Will you find what you're looking for at Brathwait? That depends. If you want a fitness watch, an entry-level wristwatch, or a variety of brands to choose from, the answer is "no". On the other hand, if you're specifically shopping for a classic-looking, minimalist design, especially with automatic winding, Brathwait may be worth considering.

Brathwait's watch lines consist of the following, available in styles for both men and women:

  • Classic Slim: Swiss quartz precision movement, water resistant to 100 meters, dome sapphire glass with anti-reflective coating; straps available ranging from stainless steel mesh to Melano top grain Italian leather
  • Swiss Classic: similar to the Classic Slim in terms of features and options, the Classic also features a brushed case with luminous hands
  • Automatic Minimalist: featuring the Miyota Ca. 9015 high-beat movement, this model is powered by the kinetic energy of the wearer - no battery required

Customer reviews of the three Brathwait watches are mixed. With the automatic model, some wearers complain about the amount of noise that it makes, even compared with other automatic models by other manufacturers. We also found some comments that the watch straps aren't always suitable for people with larger wrists. On the other hand, many customers praise the construction, quality, and look of Brathwait's timepieces and were very satisfied with their purchase.

We found Brathwait's return policy to be somewhat confusing. At first, we were excited to see their "try-before-you-keep" policy, until we read that the watch has to be unworn in order to qualify. We're not sure how you try a watch without wearing it, especially for the automatic watches that rely on the wearer's movements for power. In general, however, Brathwait's return policy allows for returns within 30 days of delivery, and they cover the cost of the return shipping.

On a more positive note, Brathwait has a 12-month warranty and free worldwide shipping on all orders. We appreciate these customer-friendly policies.

Brathwait watches do seem to be well-made, stylish, and appropriately priced. But, if you're looking for a variety of styles, brands, or price points, this retailer probably won't meet all of your needs.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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