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      December 15, 2018

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Ashford vs Princeton Watches

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Ashford and Princeton Watches.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2018

Watch Store Reviews

4 stars
Ashford

ASHFORD Visit Site

Cost:

From $20 to $278,025

Ashford is headquartered in the prestigious 5th Avenue shopping district of New York City and has been in business since 1997. With more than a million customers over the last 20+ years and an "A+" rating at the Better Business Bureau, it's easy to see that this is a company you can trust when buying your next watch.

The selection at Ashford is great, with a total of just under 3,000 watches to choose from. You'll find the full spectrum of styles and price points, from the Corum Men's Classical Tourbillon Minute Repeater at the oh-so-affordable discounted price of $278,025 (marked down from its retail price of $505,500!), all the way down to some cute Valletta bangle watches for under $30. The only category we couldn't find was fitness/wearable tech, so no Fitbits or Garmin GPS models for sale here.

Ashford provides extensive information about each watch they sell, even down to the exact type of bezel and the type of case back. One of our favorite parts of the watches' descriptions is the brand story. You might not find it on every watch on the site, but for most of the higher-end brands you can see their history (e.g. Breitling's early origins in the aviation industry).

We got an offer of a 15% discount on our purchase if we signed up for the Ashford "A-List" email newsletter.

Ground shipping is free within the continental US, no matter the size of your order.

Ashford's return policy is standard: 30 days and in unworn condition for your watch to qualify for a full refund. If you choose a Certified Pre-Owned timepiece, this return period is shortened to 14 days.

On the other hand, their warranty goes well beyond the norm: two years on any new watch and one year on anything Certified Pre-Owned. This warranty covers the movement, not the straps, crown/stem, and so forth. You can also get a free battery replacement within the first two years that you own you watch.

Ashford customers are almost all very satisfied with their ordering experience: the watches they receive are exactly what they expected, with all of the documentation proving their authenticity. The only complaints we found seemed to come from international customers who had challenges with the checkout/payment process, but we had no issues when placing an order within the US, using a regular credit card.

Because of their good reputation, ample selection, and fantastic extended warranties, Ashford ranks high among online watch stores.

Visit Site

3.5 stars
Princeton Watches

PRINCETON WATCHES Visit Site

Cost:

From $39.99 to $6,999

With so many fly-by-night watch stores popping up, you might enjoy shopping with a store that has been in the watch business for over 30 years. Princeton Watches got its start in 1980 and has had thousands of satisfied customers - as shown by their "A+" rating and accreditation with the Better Business Bureau.

Princeton Watches has made some nice upgrades to their website since our last review. You can still shop by brand - more than 50 to choose from, like Casio, Invicta, and Citizen - but the left-hand navigation options now let you sort by watch style, price, gender, accent, movement, material, and more. You might still need to click on a brand name to find what you're looking for; when we sorted by men's, women's, and unisex watches, we didn't find any Garmin models, but we found dozens when we clicked specifically on the brand link.

You can find out more by clicking on a watch that catches your eye. You'll see a description of the watch, along with details regarding water resistance and case size/thickness. This section isn't as thorough as some of their competitors, but it still offers you enough information to decide on your purchase. Gift wrap is also available for an additional $4.95.

When looking at other watch stores, we found Princeton to be more expensive than many of them. For example, the Tommy Hilfiger Men's watch we considered was priced at $95 at Princeton Watches, but we found it at several other stores for $75-$80. We'd love to see this retailer offer a price match guarantee, to keep them more competitive with other retailers.

The return policy at Princeton Watches remains the same: 30 days from delivery on all unworn watches, with no restocking fees charged. Shipping via UPS Ground is free on all orders of at least $50; on any purchases of $149 or more, you'll get a complimentary upgrade to UPS 2-Day delivery. These rates apply within the lower 48 United States.

We give Princeton Watches props for improving their website, offering free shipping on most watches, and for having a solid reputation. We hope to see more positive changes from them in the future, especially when it comes to competitive pricing.

Visit Site

Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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