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      October 23, 2020

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Ashford vs World of Watches

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Ashford and World of Watches.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2020

Watch Store Reviews

4 stars
Ashford

ASHFORD

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Cost:

From $20 to $278,025

Ashford is headquartered in the prestigious 5th Avenue shopping district of New York City and has been in business since 1997. With more than a million customers over the last 20+ years and an "A+" rating at the Better Business Bureau, it's easy to see that this is a company you can trust when buying your next watch.

The selection at Ashford is great, with a total of just under 3,000 watches to choose from. You'll find the full spectrum of styles and price points, from the Corum Men's Classical Tourbillon Minute Repeater at the oh-so-affordable discounted price of $278,025 (marked down from its retail price of $505,500!), all the way down to some cute Valletta bangle watches for under $30. The only category we couldn't find was fitness/wearable tech, so no Fitbits or Garmin GPS models for sale here.

Ashford provides extensive information about each watch they sell, even down to the exact type of bezel and the type of case back. One of our favorite parts of the watches' descriptions is the brand story. You might not find it on every watch on the site, but for most of the higher-end brands you can see their history (e.g. Breitling's early origins in the aviation industry).

We got an offer of a 15% discount on our purchase if we signed up for the Ashford "A-List" email newsletter.

Ground shipping is free within the continental US, no matter the size of your order.

Ashford's return policy is standard: 30 days and in unworn condition for your watch to qualify for a full refund. If you choose a Certified Pre-Owned timepiece, this return period is shortened to 14 days.

On the other hand, their warranty goes well beyond the norm: two years on any new watch and one year on anything Certified Pre-Owned. This warranty covers the movement, not the straps, crown/stem, and so forth. You can also get a free battery replacement within the first two years that you own you watch.

Ashford customers are almost all very satisfied with their ordering experience: the watches they receive are exactly what they expected, with all of the documentation proving their authenticity. The only complaints we found seemed to come from international customers who had challenges with the checkout/payment process, but we had no issues when placing an order within the US, using a regular credit card.

Because of their good reputation, ample selection, and fantastic extended warranties, Ashford ranks high among online watch stores.

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2 stars
World of Watches

WORLD OF WATCHES

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Cost:

From $16.98 to $29,500

World of Watches is based in Brooklyn, NY. Their selection of watches includes more than 8,000 men's styles and over 5,000 for women, ranging in price from under $20 to over $25,000. They offer a 30-day price match guarantee, free shipping on all orders over $100, and a 100% authenticity guarantee.

The online store is easy to shop. Start by selecting Men's or Women's Watches using the links at the top of the site. From there, the Shopping Options list on the left side will help you narrow down your choices according to price, brand, material, color, and so on. The brand list is impressive, ranging from Armani to Victorinox - with Rolex as the only noticeable exception in their inventory.

Once you've chosen a watch, you'll be able to see more details about the band type and length, water resistance if any, and so forth. We noticed that there was a Warranty Coverage Chart, but there was no link or other information provided there.

Economy shipping is free on orders over $100, or $5.99 for all others. You can upgrade to ground shipping for $9.99 - $4.99 if your order qualified for free economy delivery - or 2nd Day/Next Business Day for additional fees.

Customer experiences with World of Watches are very mixed. On one third-party site, we found more than 7,000 reviews with an average rating of 9.33 out of 10 stars. Shoppers say they got the watches at the price they wanted, and many of them are repeat customers. But, some of the most recent reviews we found on another external site were cause for concern. Many of them describe watches that stopped working shortly after purchase - and World of Watches' customer service representatives said that there was nothing they could do. And, because their 30-day returns policy only applies to new, unworn watches, customers couldn't send the watches back when they malfunctioned after use.

What about warranties? Looking at the information on the WoW site, they link to another site, Watch Center, with a list of brands and their respective warranties - but that warranty servicing company has very little information, and customers who tried to make warranty claims say that Watch Center is a fake business. World of Watches had received accreditation from the Better Business Bureau a few months before our most recent review, along with an "A-" rating, but we also noticed that they had 6 registered complaints with the BBB in the last year.

Unfortunately, World of Watches has fallen almost to the bottom of the group. Until they are able to show that they're doing a better job at providing the warranty coverage they promise, this online retailer will probably not be your best choice when buying a new watch.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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