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      May 24, 2019

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Authentic Watches vs Ashford

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Authentic Watches and Ashford.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2019

Watch Store Reviews

4.5 stars
Authentic Watches

AUTHENTIC WATCHES Visit Site

Cost:

From $225 to $44,500

Authentic Watches has been a family owned-and-operated business since 1979. Originally started as McPherson Jewelers out of southern California, this watch store now sells exclusively Swiss-made luxury watches at the industry's best prices.

Unlike some online watch retailers that claim to sell only authentic merchandise, Authentic Watches' products have the original manufacturers' serial numbers intact, and they guarantee that everything they sell is original and 100% authentic.

Although they specify that they are not authorized resellers of the brands they carry, they do offer an excellent extension of most manufacturer warranties, by giving you an extra year of coverage. If you're looking for even longer warranty coverage, the watch you select may have options up to lifetime protection; you'll find those details on each individual watch's page.

On those individual product pages, you can see multiple views of the watch (including a zoom-in for extra detail), along with more information about the watch's movement mechanism, measurements, and any available customer reviews.

Need an impressive last-minute gift? Authentic Watches has you covered: they offer free overnight shipping on all watch purchases over $50 (not including Saturday delivery).

Another customer-friendly policy at this store is the price match guarantee. Contact their customer service team prior to placing your order in order to qualify - just be sure that the competitor's terms (i.e. price, warranty, shipping, return policy) matches what Authentic Watches offers.

One unusual benefit offered by this retailer is their 3% discount - if you make your payment via wire transfer, check, or money order for your watch purchase of less than $10,000. We're not sure how many people would go through the hassle of sending in a payment that way, but it's an option.

The return policy may be the only thing about this store that's just average: 30 days from shipment (not delivery), and, like most stores, they insist that the watch be unworn in order to qualify for a full refund. There's no restocking fee on your first return/exchange.

What about Authentic Watches' reputation? No surprise - it's fantastic. Over 39+ years in business, they have gained thousands of loyal customers, as demonstrated by their "A+" rating and accreditation with the Better Business Bureau. You can also check out more than a thousand reviews linked at the bottom of their site, averaging 4.7 out of 5 stars. Overwhelmingly, customers rave about this store's excellent prices, good selection, and best of all, their friendly, efficient representatives when any issues have arisen post-sale.

The only other reason that Authentic Watches doesn't get a full 5-star rating is their watch selection. For customers who only want Swiss-made watches, this is the perfect store - but for shoppers looking for budget-friendly, basic wristwatches or wearable tech, they won't find it here.

Reputation, customer-friendly policies, competitive prices and easy-to-use online store are all of the reasons we recommend shopping at Authentic Watches if you're looking for a beautiful, well-crafted watch from Tissot, Oris, Hublot, and many more Swiss-made brands.

Visit Site

4 stars
Ashford

ASHFORD Visit Site

Cost:

From $20 to $278,025

Ashford is headquartered in the prestigious 5th Avenue shopping district of New York City and has been in business since 1997. With more than a million customers over the last 20+ years and an "A+" rating at the Better Business Bureau, it's easy to see that this is a company you can trust when buying your next watch.

The selection at Ashford is great, with a total of just under 3,000 watches to choose from. You'll find the full spectrum of styles and price points, from the Corum Men's Classical Tourbillon Minute Repeater at the oh-so-affordable discounted price of $278,025 (marked down from its retail price of $505,500!), all the way down to some cute Valletta bangle watches for under $30. The only category we couldn't find was fitness/wearable tech, so no Fitbits or Garmin GPS models for sale here.

Ashford provides extensive information about each watch they sell, even down to the exact type of bezel and the type of case back. One of our favorite parts of the watches' descriptions is the brand story. You might not find it on every watch on the site, but for most of the higher-end brands you can see their history (e.g. Breitling's early origins in the aviation industry).

We got an offer of a 15% discount on our purchase if we signed up for the Ashford "A-List" email newsletter.

Ground shipping is free within the continental US, no matter the size of your order.

Ashford's return policy is standard: 30 days and in unworn condition for your watch to qualify for a full refund. If you choose a Certified Pre-Owned timepiece, this return period is shortened to 14 days.

On the other hand, their warranty goes well beyond the norm: two years on any new watch and one year on anything Certified Pre-Owned. This warranty covers the movement, not the straps, crown/stem, and so forth. You can also get a free battery replacement within the first two years that you own you watch.

Ashford customers are almost all very satisfied with their ordering experience: the watches they receive are exactly what they expected, with all of the documentation proving their authenticity. The only complaints we found seemed to come from international customers who had challenges with the checkout/payment process, but we had no issues when placing an order within the US, using a regular credit card.

Because of their good reputation, ample selection, and fantastic extended warranties, Ashford ranks high among online watch stores.

Visit Site

Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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