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      May 23, 2019

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Authentic Watches vs Watch Station

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Authentic Watches and Watch Station.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2019

Watch Store Reviews

4.5 stars
Authentic Watches

AUTHENTIC WATCHES Visit Site

Cost:

From $225 to $44,500

Authentic Watches has been a family owned-and-operated business since 1979. Originally started as McPherson Jewelers out of southern California, this watch store now sells exclusively Swiss-made luxury watches at the industry's best prices.

Unlike some online watch retailers that claim to sell only authentic merchandise, Authentic Watches' products have the original manufacturers' serial numbers intact, and they guarantee that everything they sell is original and 100% authentic.

Although they specify that they are not authorized resellers of the brands they carry, they do offer an excellent extension of most manufacturer warranties, by giving you an extra year of coverage. If you're looking for even longer warranty coverage, the watch you select may have options up to lifetime protection; you'll find those details on each individual watch's page.

On those individual product pages, you can see multiple views of the watch (including a zoom-in for extra detail), along with more information about the watch's movement mechanism, measurements, and any available customer reviews.

Need an impressive last-minute gift? Authentic Watches has you covered: they offer free overnight shipping on all watch purchases over $50 (not including Saturday delivery).

Another customer-friendly policy at this store is the price match guarantee. Contact their customer service team prior to placing your order in order to qualify - just be sure that the competitor's terms (i.e. price, warranty, shipping, return policy) matches what Authentic Watches offers.

One unusual benefit offered by this retailer is their 3% discount - if you make your payment via wire transfer, check, or money order for your watch purchase of less than $10,000. We're not sure how many people would go through the hassle of sending in a payment that way, but it's an option.

The return policy may be the only thing about this store that's just average: 30 days from shipment (not delivery), and, like most stores, they insist that the watch be unworn in order to qualify for a full refund. There's no restocking fee on your first return/exchange.

What about Authentic Watches' reputation? No surprise - it's fantastic. Over 39+ years in business, they have gained thousands of loyal customers, as demonstrated by their "A+" rating and accreditation with the Better Business Bureau. You can also check out more than a thousand reviews linked at the bottom of their site, averaging 4.7 out of 5 stars. Overwhelmingly, customers rave about this store's excellent prices, good selection, and best of all, their friendly, efficient representatives when any issues have arisen post-sale.

The only other reason that Authentic Watches doesn't get a full 5-star rating is their watch selection. For customers who only want Swiss-made watches, this is the perfect store - but for shoppers looking for budget-friendly, basic wristwatches or wearable tech, they won't find it here.

Reputation, customer-friendly policies, competitive prices and easy-to-use online store are all of the reasons we recommend shopping at Authentic Watches if you're looking for a beautiful, well-crafted watch from Tissot, Oris, Hublot, and many more Swiss-made brands.

Visit Site

3 stars
Watch Station

WATCH STATION Visit Site

Cost:

From $49.95 to $1,297

If you like shopping at outlet malls, you may already be familiar with Watch Station. As part of the Fossil Group since 2007, this watch retailer has brick-and-mortar stores in over 100 locations worldwide.

When it comes to selection, Watch Station is only average. You won't find much on either end of the price spectrum: no Timex or Rolex, for example. The only brands sold at this store are:

  • Armani Exchange
  • Chaps
  • Diesel
  • DKNY
  • Emporio Armani
  • Fossil
  • Karl Lagerfeld
  • Kate Spade
  • Marc Jacobs
  • Michael Kors
  • Misfit
  • Mon Amie
  • One Eleven
  • Skagen
  • Zodiac

Navigating the site isn't the smoothest, either. For example, clicking on the tabs at the top of the page should take you to the selection for Women's and Men's watches - but instead, you'll have to select a brand or a category like Best Sellers to see what Watch Station has to offer. At the time of our review, their selection included approximately 300 men's watches and 250 women's watches.

When you find a watch you like, click on it to get more details. Although Watch Station doesn't provide the same depth of information about their watches that we found on similar sites, you can still see important details like water resistance, band width, and length of manufacturer's warranty.

Prices at Watch Station are average. Many department stores sell the same watches at the same price. Oddly enough, the Fossil brand was usually a few dollars more expensive at Watch Station than on competitor sites.

Shipping is free on purchases over $50. You'll pay a flat rate of $9.95 for all other orders.

Watch Station's parent company, Fossil Group, has a great reputation: 34 years in business, along with an "A+" rating and accreditation with the Better Business Bureau. They also offer a generous return policy of 90 days, as long as the watch you're returning is in new condition. There's one caveat: you probably can't return your purchase to one of Watch Station's retail locations. We found more than one customer who said that returning their order via mail was a hassle, with delayed refunds and problems getting confirmation that their return package had been received.

If you have an issue with your watch once you've worn it, you'll need to check the specific manufacturer's warranty that's included with your order.

Watch Station doesn't really impress or disappoint. If you happen to find a watch you like at an attractive price, you're probably going to be satisfied with your purchase. On the other hand, if you're looking for a super-cheap or ultra-luxury watch, you might need to shop somewhere else.

Visit Site

Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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