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      December 15, 2019

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Authentic Watches vs World of Watches

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Authentic Watches and World of Watches.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

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Best Reviews

2019

Watch Store Reviews

4.5 stars
Authentic Watches

AUTHENTIC WATCHES

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Cost:

From $225 to $44,500

Authentic Watches has been a family owned-and-operated business since 1979. Originally started as McPherson Jewelers out of southern California, this watch store now sells exclusively Swiss-made luxury watches at the industry's best prices.

Unlike some online watch retailers that claim to sell only authentic merchandise, Authentic Watches' products have the original manufacturers' serial numbers intact, and they guarantee that everything they sell is original and 100% authentic.

Although they specify that they are not authorized resellers of the brands they carry, they do offer an excellent extension of most manufacturer warranties, by giving you an extra year of coverage. If you're looking for even longer warranty coverage, the watch you select may have options up to lifetime protection; you'll find those details on each individual watch's page.

On those individual product pages, you can see multiple views of the watch (including a zoom-in for extra detail), along with more information about the watch's movement mechanism, measurements, and any available customer reviews.

Need an impressive last-minute gift? Authentic Watches has you covered: they offer free overnight shipping on all watch purchases over $50 (not including Saturday delivery).

Another customer-friendly policy at this store is the price match guarantee. Contact their customer service team prior to placing your order in order to qualify - just be sure that the competitor's terms (i.e. price, warranty, shipping, return policy) matches what Authentic Watches offers.

One unusual benefit offered by this retailer is their 3% discount - if you make your payment via wire transfer, check, or money order for your watch purchase of less than $10,000. We're not sure how many people would go through the hassle of sending in a payment that way, but it's an option.

The return policy may be the only thing about this store that's just average: 30 days from shipment (not delivery), and, like most stores, they insist that the watch be unworn in order to qualify for a full refund. There's no restocking fee on your first return/exchange.

What about Authentic Watches' reputation? No surprise - it's fantastic. Over 39+ years in business, they have gained thousands of loyal customers, as demonstrated by their "A+" rating and accreditation with the Better Business Bureau. You can also check out more than a thousand reviews linked at the bottom of their site, averaging 4.7 out of 5 stars. Overwhelmingly, customers rave about this store's excellent prices, good selection, and best of all, their friendly, efficient representatives when any issues have arisen post-sale.

The only other reason that Authentic Watches doesn't get a full 5-star rating is their watch selection. For customers who only want Swiss-made watches, this is the perfect store - but for shoppers looking for budget-friendly, basic wristwatches or wearable tech, they won't find it here.

Reputation, customer-friendly policies, competitive prices and easy-to-use online store are all of the reasons we recommend shopping at Authentic Watches if you're looking for a beautiful, well-crafted watch from Tissot, Oris, Hublot, and many more Swiss-made brands.

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2 stars
World of Watches

WORLD OF WATCHES

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Cost:

From $16.98 to $29,500

World of Watches is based in Brooklyn, NY. Their selection of watches includes more than 8,000 men's styles and over 5,000 for women, ranging in price from under $20 to over $25,000. They offer a 30-day price match guarantee, free shipping on all orders over $100, and a 100% authenticity guarantee.

The online store is easy to shop. Start by selecting Men's or Women's Watches using the links at the top of the site. From there, the Shopping Options list on the left side will help you narrow down your choices according to price, brand, material, color, and so on. The brand list is impressive, ranging from Armani to Victorinox - with Rolex as the only noticeable exception in their inventory.

Once you've chosen a watch, you'll be able to see more details about the band type and length, water resistance if any, and so forth. We noticed that there was a Warranty Coverage Chart, but there was no link or other information provided there.

Economy shipping is free on orders over $100, or $5.99 for all others. You can upgrade to ground shipping for $9.99 - $4.99 if your order qualified for free economy delivery - or 2nd Day/Next Business Day for additional fees.

Customer experiences with World of Watches are very mixed. On one third-party site, we found more than 7,000 reviews with an average rating of 9.33 out of 10 stars. Shoppers say they got the watches at the price they wanted, and many of them are repeat customers. But, some of the most recent reviews we found on another external site were cause for concern. Many of them describe watches that stopped working shortly after purchase - and World of Watches' customer service representatives said that there was nothing they could do. And, because their 30-day returns policy only applies to new, unworn watches, customers couldn't send the watches back when they malfunctioned after use.

What about warranties? Looking at the information on the WoW site, they link to another site, Watch Center, with a list of brands and their respective warranties - but that warranty servicing company has very little information, and customers who tried to make warranty claims say that Watch Center is a fake business. World of Watches had received accreditation from the Better Business Bureau a few months before our most recent review, along with an "A-" rating, but we also noticed that they had 6 registered complaints with the BBB in the last year.

Unfortunately, World of Watches has fallen almost to the bottom of the group. Until they are able to show that they're doing a better job at providing the warranty coverage they promise, this online retailer will probably not be your best choice when buying a new watch.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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