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      January 21, 2020

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Brathwait vs Watch Station

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Brathwait and Watch Station.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

Continue reading below reviews

Best Reviews

2020

Watch Store Reviews

3.5 stars
Brathwait

BRATHWAIT

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Cost:

Starting at $159

Brathwait seeks to provide men and women with elegant, premium watches "without the luxury markup". In their design and marketing alike, this retailer aims for simplicity, luxury, and transparency.

Will you find what you're looking for at Brathwait? That depends. If you want a fitness watch, an entry-level wristwatch, or a variety of brands to choose from, the answer is "no". On the other hand, if you're specifically shopping for a classic-looking, minimalist design, especially with automatic winding, Brathwait may be worth considering.

Brathwait's watch lines consist of the following, available in styles for both men and women:

  • Classic Slim: Swiss quartz precision movement, water resistant to 100 meters, dome sapphire glass with anti-reflective coating; straps available ranging from stainless steel mesh to Melano top grain Italian leather
  • Swiss Classic: similar to the Classic Slim in terms of features and options, the Classic also features a brushed case with luminous hands
  • Automatic Minimalist: featuring the Miyota Ca. 9015 high-beat movement, this model is powered by the kinetic energy of the wearer - no battery required

Customer reviews of the three Brathwait watches are mixed. With the automatic model, some wearers complain about the amount of noise that it makes, even compared with other automatic models by other manufacturers. We also found some comments that the watch straps aren't always suitable for people with larger wrists. On the other hand, many customers praise the construction, quality, and look of Brathwait's timepieces and were very satisfied with their purchase.

We found Brathwait's return policy to be somewhat confusing. At first, we were excited to see their "try-before-you-keep" policy, until we read that the watch has to be unworn in order to qualify. We're not sure how you try a watch without wearing it, especially for the automatic watches that rely on the wearer's movements for power. In general, however, Brathwait's return policy allows for returns within 30 days of delivery, and they cover the cost of the return shipping.

On a more positive note, Brathwait has a 12-month warranty and free worldwide shipping on all orders. We appreciate these customer-friendly policies.

Brathwait watches do seem to be well-made, stylish, and appropriately priced. But, if you're looking for a variety of styles, brands, or price points, this retailer probably won't meet all of your needs.

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3 stars
Watch Station

WATCH STATION

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Cost:

From $49.95 to $1,297

If you like shopping at outlet malls, you may already be familiar with Watch Station. As part of the Fossil Group since 2007, this watch retailer has brick-and-mortar stores in over 100 locations worldwide.

When it comes to selection, Watch Station is only average. You won't find much on either end of the price spectrum: no Timex or Rolex, for example. The only brands sold at this store are:

  • Armani Exchange
  • Chaps
  • Diesel
  • DKNY
  • Emporio Armani
  • Fossil
  • Karl Lagerfeld
  • Kate Spade
  • Marc Jacobs
  • Michael Kors
  • Misfit
  • Mon Amie
  • One Eleven
  • Skagen
  • Zodiac

Navigating the site isn't the smoothest, either. For example, clicking on the tabs at the top of the page should take you to the selection for Women's and Men's watches - but instead, you'll have to select a brand or a category like Best Sellers to see what Watch Station has to offer. At the time of our review, their selection included approximately 300 men's watches and 250 women's watches.

When you find a watch you like, click on it to get more details. Although Watch Station doesn't provide the same depth of information about their watches that we found on similar sites, you can still see important details like water resistance, band width, and length of manufacturer's warranty.

Prices at Watch Station are average. Many department stores sell the same watches at the same price. Oddly enough, the Fossil brand was usually a few dollars more expensive at Watch Station than on competitor sites.

Shipping is free on purchases over $50. You'll pay a flat rate of $9.95 for all other orders.

Watch Station's parent company, Fossil Group, has a great reputation: 34 years in business, along with an "A+" rating and accreditation with the Better Business Bureau. They also offer a generous return policy of 90 days, as long as the watch you're returning is in new condition. There's one caveat: you probably can't return your purchase to one of Watch Station's retail locations. We found more than one customer who said that returning their order via mail was a hassle, with delayed refunds and problems getting confirmation that their return package had been received.

If you have an issue with your watch once you've worn it, you'll need to check the specific manufacturer's warranty that's included with your order.

Watch Station doesn't really impress or disappoint. If you happen to find a watch you like at an attractive price, you're probably going to be satisfied with your purchase. On the other hand, if you're looking for a super-cheap or ultra-luxury watch, you might need to shop somewhere else.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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