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      September 30, 2020

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Brathwait vs World of Watches

To help you find the Best Watch Stores, TopConsumerReviews.com provides you with an in-depth comparison of Brathwait and World of Watches.

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Get Your Next Watch from Overstock Today! Where is the best store to buy a watch? No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

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Best Reviews

2020

Watch Store Reviews

3.5 stars
Brathwait

BRATHWAIT

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Cost:

Starting at $159

Brathwait seeks to provide men and women with elegant, premium watches "without the luxury markup". In their design and marketing alike, this retailer aims for simplicity, luxury, and transparency.

Will you find what you're looking for at Brathwait? That depends. If you want a fitness watch, an entry-level wristwatch, or a variety of brands to choose from, the answer is "no". On the other hand, if you're specifically shopping for a classic-looking, minimalist design, especially with automatic winding, Brathwait may be worth considering.

Brathwait's watch lines consist of the following, available in styles for both men and women:

  • Classic Slim: Swiss quartz precision movement, water resistant to 100 meters, dome sapphire glass with anti-reflective coating; straps available ranging from stainless steel mesh to Melano top grain Italian leather
  • Swiss Classic: similar to the Classic Slim in terms of features and options, the Classic also features a brushed case with luminous hands
  • Automatic Minimalist: featuring the Miyota Ca. 9015 high-beat movement, this model is powered by the kinetic energy of the wearer - no battery required

Customer reviews of the three Brathwait watches are mixed. With the automatic model, some wearers complain about the amount of noise that it makes, even compared with other automatic models by other manufacturers. We also found some comments that the watch straps aren't always suitable for people with larger wrists. On the other hand, many customers praise the construction, quality, and look of Brathwait's timepieces and were very satisfied with their purchase.

We found Brathwait's return policy to be somewhat confusing. At first, we were excited to see their "try-before-you-keep" policy, until we read that the watch has to be unworn in order to qualify. We're not sure how you try a watch without wearing it, especially for the automatic watches that rely on the wearer's movements for power. In general, however, Brathwait's return policy allows for returns within 30 days of delivery, and they cover the cost of the return shipping.

On a more positive note, Brathwait has a 12-month warranty and free worldwide shipping on all orders. We appreciate these customer-friendly policies.

Brathwait watches do seem to be well-made, stylish, and appropriately priced. But, if you're looking for a variety of styles, brands, or price points, this retailer probably won't meet all of your needs.

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2 stars
World of Watches

WORLD OF WATCHES

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Cost:

From $16.98 to $29,500

World of Watches is based in Brooklyn, NY. Their selection of watches includes more than 8,000 men's styles and over 5,000 for women, ranging in price from under $20 to over $25,000. They offer a 30-day price match guarantee, free shipping on all orders over $100, and a 100% authenticity guarantee.

The online store is easy to shop. Start by selecting Men's or Women's Watches using the links at the top of the site. From there, the Shopping Options list on the left side will help you narrow down your choices according to price, brand, material, color, and so on. The brand list is impressive, ranging from Armani to Victorinox - with Rolex as the only noticeable exception in their inventory.

Once you've chosen a watch, you'll be able to see more details about the band type and length, water resistance if any, and so forth. We noticed that there was a Warranty Coverage Chart, but there was no link or other information provided there.

Economy shipping is free on orders over $100, or $5.99 for all others. You can upgrade to ground shipping for $9.99 - $4.99 if your order qualified for free economy delivery - or 2nd Day/Next Business Day for additional fees.

Customer experiences with World of Watches are very mixed. On one third-party site, we found more than 7,000 reviews with an average rating of 9.33 out of 10 stars. Shoppers say they got the watches at the price they wanted, and many of them are repeat customers. But, some of the most recent reviews we found on another external site were cause for concern. Many of them describe watches that stopped working shortly after purchase - and World of Watches' customer service representatives said that there was nothing they could do. And, because their 30-day returns policy only applies to new, unworn watches, customers couldn't send the watches back when they malfunctioned after use.

What about warranties? Looking at the information on the WoW site, they link to another site, Watch Center, with a list of brands and their respective warranties - but that warranty servicing company has very little information, and customers who tried to make warranty claims say that Watch Center is a fake business. World of Watches had received accreditation from the Better Business Bureau a few months before our most recent review, along with an "A-" rating, but we also noticed that they had 6 registered complaints with the BBB in the last year.

Unfortunately, World of Watches has fallen almost to the bottom of the group. Until they are able to show that they're doing a better job at providing the warranty coverage they promise, this online retailer will probably not be your best choice when buying a new watch.

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Continued from above

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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